Demand Generation Manager

| Chicago

Based in Chicago, BenchPrep is the leading provider of an advanced white label online learning platform and enables the world's leading education and training companies to deliver best-in-class digital learning programs. The company’s modern cloud-based platform is transforming the professional education space, with many of the largest credentialing bodies, associations, and training organizations in the world now delivering learning programs through BenchPrep. Customers include ACT, Becker Professional Education, AAMC, CFA Institute, CompTIA, GMAC, Institute for Supply Management, ASCM, Hewlett Packard Enterprise, NCBE, ProLiteracy, HR Certification Institute, Richardson Sales Training, Hobsons, McGraw Hill Education, OnCourse Learning, and Houghton Mifflin Harcourt. More than 4 million learners have used BenchPrep’s platform to attain academic and professional success. To discover more about BenchPrep, please visit www.benchprep.com.


We are looking for a Demand Generation Manager who is prepared to roll up their sleeves to drive demand through marketing automation and digital marketing activities. Reporting into the Director of Marketing, this role will have an immediate and visible impact on increasing the pipeline and joins at an exciting time of rapid company growth.

The ideal candidate should have hands-on demand generation and marketing automation experience (including end-to-end lead nurturing and scoring) at a B2B software company, be a creative thinker who is results-driven, thrives on leading the process from beginning to end, and loves working with sales teams.

Those who can demonstrate expertise in creating, executing, and improving campaigns that produce measurable top-of-funnel impact results will be given strong consideration.

Responsibilities:

The Demand Generation Manager will be responsible for developing, maintaining, and reporting on all B2B marketing automation campaigns in HubSpot, as well as testing and launching new demand generation marketing programs via multi-channel, and multi-touch campaigns.

We need a HubSpot expert who is passionate about new ideas, analyzing the performance of content and programs, developing/optimizing landing pages and email campaigns, and knows a thing or two about data quality too.

This person will become intimate with our repository of BenchPrep content and work closely with our Content Marketing Manager to create campaigns and passionately communicate the BenchPrep story.

  • Organize and utilize HubSpot appropriately and to its fullest potential to maximize our content strategy and drive and accelerate the sales pipeline
  • Develop, launch and analyze nurture campaigns via HubSpot
  • Sync and align HubSpot and Salesforce
  • Build and optimize landing pages continuously
  • Help manage external paid media agency team
  • Direct qualified leads to the SDR team via marketing automation for appropriate follow-up
  • Create and automate reports and perform analyses from outreach/response tracking vehicles including email, website response/inquiries, social media and direct messaging
  • Automate lead scoring algorithm on website to score and send leads to sales
  • Analyze and monitor the results of campaigns and make recommendations for changes
  • Analyze content and make recommendations on editorial calendar
  • Own MQL processes, list segmentation, and funnel analytics, including management and measurement
  • Oversee paid advertising campaigns

Requirements

  • Bachelor’s degree in marketing or related discipline
  • 5+ years experience running B2B demand generation programs, tech company experience strongly preferred
  • Demonstrated proficiency and hands-on experience executing and measuring campaigns with marketing automation, ideally HubSpot
  • Creativity around how prospects and partners are engaged to feed A/B testing and continuous improvement
  • Subject matter expert in email marketing, digital marketing and measurement
  • Demonstrated marketing expertise in driving and analyzing online traffic
  • Proven ability to execute day-to-day without the need for additional consultants and contractors
  • Ability to thrive in a fast-changing, and collaborative environment, not afraid to take risks
  • Detail oriented and able to clearly and concisely manage expectations

Bonus Experience:

  • Enterprise software experience
  • Startup marketing experience
  • Account based marketing experience
  • Paid search campaign management experience
  • Knowledgeable in SEO best practices
  • HTML/CSS, Adobe Creative Suite
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SwiftLanguages
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TrelloManagement
    • HubSpotCRM
    • ZohoCRM

Location

We are located in the Willis Tower, right in the heart of downtown Chicago.

What are BenchPrep Perks + Benefits

BenchPrep Benefits Overview

BenchPrep provides a full suite and wide variety of benefits and perks. We offer an incredibly competitive medical plan and insurance benefits, while also fostering a culture that allows employees to have fun in the office. Do things like a ping-pong table, casual dress, fully-stocked kitchen, and regular Friday Happy Hour interest you? Scroll down to learn more about those items and see what else BenchPrep has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Pre-tax dollars can be set aside for medical, dental, and vision ($2,650/yr) for employees or dependents with or w/o enrolling in our insurance program. Daycare & elder care allows for up to $5,000/yr
Disability Insurance
We offer employees Short Term Disability coverage at 60% of their weekly salary with a $1500 weekly max. Long Term = 60% of their monthly salary with a $10,000 monthly max.
Dental Benefits
BenchPrep offer 3 dental plans--all of which cover 100% of the cost of preventative care including cleanings twice a year and exams.
Vision Benefits
BenchPrep’s vision insurance plans provide annual eye exams for a $10 copay and a $130 allowance toward frames and/or contacts.
Health Insurance Benefits
BenchPrep’s health insurance plan with BCBS of IL has a low deductible and BenchPrep pays 90% of the monthly premium for employees AND their dependents.
Life Insurance
Up to 3x annual salary, $500k max of voluntary life insurance & accidental death & dismemberment insurance. Spouse & dependent children plans available too.
Onsite Gym
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Retirement & Stock Options Benefits
401(K)
BenchPrep’s 401k retirement plan offers a a cost effective employee retirement plan. The plan offers Roth and Pre-tax Investment options.
401(K) Matching
BenchPrep contributes 3% of an employee’s annual base salary, regardless of how much the employee contributes, which is immediately vested.
Child Care & Parental Leave Benefits
Generous Parental Leave
BenchPrep offers generous paid parental leave for new parents with at least 6 months of service, including a paid leave policy for foster parents.
Flexible Work Schedule
BenchPrep offers flexible work schedules as needed for employees.
Remote Work Program
BenchPrep offers Remote Work as an option for employees.
Vacation & Time Off Benefits
Generous PTO
BenchPrep’s offers 12 days off in year 1, increasing each year & going up to 24 days for employees of five years or longer. The office closes for major holidays and the entire week of Xmas-New Years
Paid Holidays
BenchPrep closes its office for all major holidays, including MLK day, Presidents' Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, and Christmas THROUGH New Years Day.
Paid Sick Days
BenchPrep employees receive 5 sick days per year in addition to their PTO.
Perks & Discounts
Beer on Tap
We've got 2 beers on tap regularly, and a refrigerator stocked with bottled brews and liquor as well that is frequently "tapped" into.
Casual Dress
BenchPrep does not have a formal dress code and encourages employees to wear whatever makes them comfortable.
Commuter Benefits
Transit and Parking benefits: Employees may elect up to $260/month for pre-tax allocation for mass transit & parking expenses for commuting to BenchPrep, including Metra, Ventra and parking facilities
Company Outings
BenchPrep has regular outings that include Cubs rooftops, boat trips on Lake Michigan, off-site happy hours, poker nights, game nights, foodie dinners, and a holiday party, among other events.
Free Daily Meals
We provide a $12.50 daily stipend for employees every day via Fooda (https://www.fooda.com/resources/case-study/how-tech-startup-benchprep-made-lunch-powerful-part-its-culture).
Stocked Kitchen
FULLY stocked! Beverages = Soda, Coffee, Tea, RedBull, Juice, Vitamin Water, etc. Food = if you can think of the snack, we probably have it or some variation. Employees will never go hungry here.
Happy Hours
We have a standing in-office happy hour that starts at 4:00 PM on Fridays, but never feel constrained to limit this into being a once a week occurrence.
Fitness Subsidies
Employees have access to the Willis Tower's exclusive 35,000 sq. ft gym for $10/month.
Professional Development Benefits
Job Training & Conferences
Employees are provided an annual stipend to attend external training evens or conferences.

Additional Perks + Benefits

Competitive salary, valuable stock options, and company sponsored 401(k) • Fun, meritocratic, mission driven, dynamic work culture • Commitment to fostering positive office culture (included, but not limited to, monthly company dinners, quarterly outings, an in-office ping pong table, cocktail hours, poker nights, etc.)

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