We’re looking for a strategic Demand Generation Manager with the ability to employ tactics that drive qualified leads to our inside sales team into revenue-producing opportunities. 

About You

You are ruthless about ROI. You want to track everything. You listen to what the data tells you. You know exactly what to do with a budget and what you’ll get out of each dollar spent. You are the bridge between the sales team and marketing. You understand the importance multi-channel marketing and strategic targeting.

You will be responsible for creating campaigns, driving testing/optimization of those campaigns, and supporting our inbound sales team. The ideal candidate for this position takes the initiative required to produce results. Using both your creative and analytical skills, you balance strategizing with the tactical to get the job done the right way. You’re data driven, but not afraid to experiment.

What You’ll Do

• Own the development of lead generating marketing programs that generate leads and produce sales pipeline.
• Engage with sales teams to ensure all campaigns are clearly understood, have buy in and support and that the sales team is fully enabled to maximize the conversion of marketing qualified leads into pipeline opportunities
• Ensure effective nurturing activities are in place to engage target prospects until they are marketing qualified.
• Develop an ongoing testing and optimization methodology for website pages, emails, and other forms of digital creative.
• Collaborate with sales, external vendors, and the broader marketing team to find the right prospects, at the right time, in a repeatable and scalable way.
• Drive growth across key market segments through a mix of digital marketing tactics and highly targeted campaigns.
• Provide insights into what types of offers resonate with different market segments and deliver these insights in an actionable format to creative and content teams
• Be an advocate and “voice” for the sales team.
• Analyze and communicate results on an ongoing basis.

Skills You'll Need

• 3 - 5 years of relevant, B2B demand generation experience.
• Familiarity with B2B marketing/sales models.
• An understanding and deep appreciation of the importance of attribution.
• Proficiency across a typical demand generation technology stack. We use Google Analytics, Hubspot and Salesforce.
• Proven track record of building lead generating programs and measuring their effectiveness.
• Strong background in SEO and SEM programs with an emphasis on lead generation.
• Experience with content marketing in a B2B environment.
• Strong background in campaign optimization.
• Passionate about data-driven marketing and making a measurable impact on revenue.
• Ability to deliver results in a fast-paced, high-growth environment.
• Ability to create compelling strategies, execute on ideas, measure results, and communicate clearly across all levels in the company including leadership, sales and partnerships team.

Benefits

Competitive salary + stock options

Fun and challenging environment that propels career growth

Medical, dental, and vision insurance

Unlimited PTO – we trust you

Monthly happy hours and team outings

Catered breakfast on Mondays and Fridays

Great office location in Gold Coast, steps away from public transportation

Our Values

At Paro, we pride ourselves on our strong value-oriented culture—which we created together as a team—and look to bring on new team members who also embody these values.

Enjoy the journey

We bring energy to an antiquated and stale industry

We embrace fun

We don’t take ourselves too seriously

Have each other’s backs

We are a team; we win together and lose together

We can handle anything

We feel confident to take risks because we serve as each other’s safety net

We are a community, not just a workplace

Do the right thing

We don’t cut corners; we take a long-term view of success

We deposit in the Karma bank

We are loyal to clients and freelancers

We are transparent and don’t hold ulterior motives

Take Smart Risks

We believe that trying and failing is better than not trying at all

We think creatively about obstacles

We challenge assumptions

We are nimble

Never settle

We invent new ways to do what we do

We want to be comfortably uncomfortable and encourage each other to take on new and more challenging projects

We are each accountable for every team member being their best and push each other and give others permission to push us

Be yourself

We bring our whole selves to work; we're cool with who you are, professional and otherwise! We recognize that everyone brings something important to the table and that conflict helps us grow

We are sensitive to our differences; we value being yourself while making space for others to be themselves

We are committed to creating a culture of inclusion as we grow