Demand Generation Marketing Manager, Marketplace
Provi is innovating the 240-billion dollar alcohol industry—do you want to be part of something game-changing? We were a hungry team in 2016 when we started and we’re still a hungry team, living our values—Host, Serve, Deliver and Celebrate—every day. We make sure that as the company grows, our people grow too and we’d love to have you on board.
Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. But guess what? No one ever meets 100% of the qualifications. Trust your experience and apply!
Provi is seeking an ambitious and data-driven Demand Generation Marketing Manager who has a proven track record in user acquisition and developing campaigns that drive engagement, generate leads and increase conversions for B2B SaaS products.
As the Demand Generation Marketing Manager, you’ll own the strategy and execution of our lead generation and user conversion campaigns for our Marketplace product.
This is a remote position. Candidates can sit anywhere in the U.S.
What you'll be doing
- Develop a deep understanding of our retailer and sales rep personas and our product
- Develop a buyer’s journey that addresses their needs.
- Inform, execute, and optimize our growth marketing strategy for scale with retailers and sales reps to meet pipeline and user adoption goals.
- Own campaign execution across various channels, including but not limited to social advertising, SEM, email, SEO and more.
- Explore new strategies and channels and identify new acquisition and conversion opportunities.
- Implement and maintain campaign reporting and design.
- Report on channel effectiveness and optimize campaigns based on campaign performance and other analytics in an effort to reach company KPIs.
- Partner with content, design, sales, customer marketing and product to build personalized campaigns and support company goals.
What we are looking for
- You are a highly collaborative individual who thrives in high-growth environments.
- Minimum 4 years of relevant experience.
- Strong analytical and numerical skills.
- CRM and marketing automation experience.
- Paid acquisition management with various channels including Facebook, Instagram, Linkedin, Twitter and Google Ads.
- Keen understanding of conversion rate optimization and lead nurturing.
- Experience with website analytics tools and understanding of how to set up events, track conversions and analyze on website metrics to report on performance and inform marketing strategies.
What you can do at Provi:
Make an impact: Work directly with the management team to help grow the business.
Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.
Enjoy competitive benefits: Health, Dental, Vision, 401K with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO and ½ day Fridays in the Summer.
Flexibility at work: We are remote first but have a great office in downtown Chicago for employees to use.
Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.
Provi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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