What does Packback do?

Packback exists to awaken and fuel the fearless, relentless curiosity in every student.

We are a social learning platform powered by a proprietary A.I. that college professors use to help their students fall in love with the subject matter, drive personalized learning, and most importantly, quantify and improve critical thinking skills.

What it’s like to work on the Marketing team?

As a 4 person team that services a 50 person revenue org we use agile project management to deliver impactful campaigns and results every two weeks. We strive to foster a collaborative, growth-oriented culture and accept nothing but exceptional performance as a result.  As a small team, each individual is expected to contribute to building a world-class marketing function through continuous improvement and to take ownership of the team's performance and success.

How will you add value to the team?

You will be a key member of the marketing team who is responsible for building the foundation of our digital footprint at Packback. You’ll help Packback reach new customers by using organic and paid channels to attract leads to our website and advise on how best to optimize their journey to convert. You'll research the competitive landscape and industry keywords to help guide our inbound strategies. Then implement SEM best practices to set-up, manage and report on Linkedin and google ads. You’ll partner with the marketing team to form hypotheses and execute strategies that generate leads. This role requires an analytical thinker with a high level of creativity, attention to detail, and the ability to handle multiple concurrent projects in a fast-paced environment. 

Awesome stuff you will do!

• For Ads:
  • Set-up and manage google keyword ads
  • Set-up and manage display remarketing ads 
  • Review website analytics and conversion data to report on and suggest improvements to campaign performance
     
• For Linkedin:
  • Launch and manage Linkedin lead gen campaigns
  • Set up targeted audiences in Linkedin
  • Review website analytics and conversion data to report on and suggest improvements to campaign performance

What you won't do:

• Feel like a number - we empower each other and celebrate the small and the big wins, every day. Every single team member makes a direct impact here.
• Get bored - we thrive off of curiosity and have fun while we do it
   

What you bring to the table:

• 3+ years of professional marketing or related experience.
• A data-driven and conversion-oriented mindset
• Agile and adaptable to changing circumstances or requirements.
• Proven experience in setting up, managing and optimizing Google Adwords and Linkedin Ad campaigns (examples of Ad campaigns and their results)
• Experience with Google Analytics and Excel
• Experience in SEO strategy and tactics a plus
• Understanding of inbound tactics to generate traffic and convert visitors into leads
• Be a lifelong learner - be willing to provide and receive feedback from team members on a regular basis, in a shared effort of furthering our personal and team growth
• Values fit - the individual must be aligned with all of our company values, but especially as it relates to:
  • We are fearlessly curious.
  • We are radically kind.
  • We do what we say we will do.
  • We never stop moving forward (no matter how small the step)
  • We earn leadership through humility, optimism, and ownership.
  • We employ an investor’s mindset.
     

What you will enjoy:

• Values-driven culture that encourages transparency and open communication
• Access to creative and educational events hosted at the Packback office in Chicago
• Casual dress code
• Our office pup, Pepper!
  • Note:  She is a registered emotional support dog and has become part of our team.  With that, we want to respect any and all pet allergies. If you do have dog allergies please let us know right away and we will be sure to put a solution in place.

Our commitment to diversity:

Working in the Education Technology space, Packback believes it is an ethical necessity for us to work to build a diverse and inclusive team, to help us better consider the needs of our diverse audience of students with a wide range of educational backgrounds and educational needs.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.