Demand Generation Specialist
THE COMPANY:
YCharts enables its customers to make smarter investment decisions. Our cloud-based financial data and investment research platform provides investment advisors, wealth managers, and institutional and retail investors with comprehensive data, powerful visualization tools and advanced analytics. YCharts has transitioned from a fintech startup to a thriving growth company (Inc. 5000 Fastest Growing Company). YCharts proudly services industry-leading names such as WealthManagement.com, Seeking Alpha, TD Ameritrade, Fidelity, Charles Schwab, The Wall Street Journal, Morgan Stanley and Wells Fargo.
THE POSITION:
We are seeking a Demand Generation Specialist to assist with the execution of marketing campaigns aimed at moving leads through the pipeline. The ideal candidate will work, mostly via Hubspot, through our end-to-end acquisition strategy to drive quality leads for our sales organization through thoughtful, optimized processes across all digital media channels. You will create high-quality, investing/finance-oriented content that drives our product messaging and key benefits through digital mediums like our blog posts, webinars and website. You will create and execute demand and lead generation programs including Account-Based Marketing (ABM), webinars, events, landing pages, email, and more. This key role will partner heavily with our sales team to drive Marketing Qualified Leads (MQL’s) and inbound growth.
OUR IDEAL CANDIDATE:
- 2-4 years experience in demand generation and digital marketing.
- Must have experience and/or certifications in Hubspot.
- Operations background and/or mindset.
- Exceptionally focused on the details. You triple-check everything.
- Data-driven and conversion-oriented. You create and monitor your reports to understand what activities drive conversions at each stage in the funnel, and continually refine processes to improve.
- Works independently to drive initiatives while being confident enough to ask for help when necessary – if you need an answer you find it.
- Focuses on scale and automates commonly requested needs.
- Excellent communicator both spoken and written.
Y YCHARTS?:
- American Banker's #1 "2020 Best Fintechs to Work For"
- Crain's "Best Places to Work 2020"
- The Startup Weekly's "2020 Software Companies to Watch"
- Deloitte's "2019 Technology Fast 500"
- Chicago Inno's "2019 50 on Fire"
- G2's "2019 Top 50 B2B Tech Companies in Chicago"
- Financial Planning's #3 "2019 Best Fintechs to Work For"
- 2018 and 2019 Inc. 5000 "Fastest Growing Companies" (Top 25%)
- InvestmentNews' "Biggest Fintech Innovations for 2019"
- 2019 and 2020 "WealthTech 100"
- 2018 and 2019 Technology Tools for Today & Inside Information’s “Top Tool Advisors Are Thinking About Adding”
PERKS & REC:
- The position is currently “Work from Home” & flexible WFH options when we return to the office
- Competitive pay
- 401k match
- Full medical and dental coverage (100% paid by YCharts)
- Paid parental leave
- Regular continued education via “Starbucks and Study”
- Company-wide incentives including "Summer Hours" and dinner credits if you need to work late.
- When we return to the office:
- Rotating selection of high-quality coffees
- Craft beer, kombucha, and cold brew on tap
- Plenty of snacks and drinks
- Opportunity to join rec leagues
- Fun company outings
YCharts is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
If you are passionate about fintech and were interested in the above, please submit your resume today!
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