Demand Generation Specialist at Fusion Risk Management

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Description

At Fusion, the Marketing team’s Demand Generation Specialist collaborates with Marketing & Business Development Teams and Sales leaders to specifically target content, as well as write new content that results in superior proposals and presentations. Specifically, this role is responsible to:

  • Plan and execute integrated marketing campaigns including landing pages development, webinar promotion, email content, and calls-to-action to generate leads.
  • Work with marketing operations to set goals, evaluate and measure the success of campaigns and make recommendations on future campaigns based on results.
  • Manage and maintain campaigns and target lists in our marketing automation platform, Pardot, and Salesforce CRM.
  • Track and report on effectiveness of campaigns against defined KPIs and use closed-loop analysis to continuously improve campaign performance.
  • Work closely with the Sales Team to communicate new campaigns, gain feedback on the quality of leads and pursue an attribution model that leads to repeatable business.
  • Collaborate with Digital Marketing efforts to grow our subscriber base by providing them with regular, relevant content aligned with their needs and interests.
  • Work with our Customer Success team to build and promote our online customer community.

This role is at the core of the marketing team and will report directly to the Director of Field Marketing.

 

Requirements

  • 3+ years of expertise in a B2B SaaS marketing role, Bachelor's degree in Marketing or related field
  • A comprehensive understanding of inbound and outbound marketing strategy and tactics
  • A proven track record of success in demand generation
  • Expertise in leveraging marketing tools such as Pardot etc. to generate, capture, nurture, track, and report on leads, conversions, and ROI
  • Must have strong writing and copy-editing skills
  • Strong communication, collaboration, project management, time management, organization skills, and analytical skills
  • Excellent organizational and prioritization skills
  • Strong ability to prioritize workload and deliver on multiple projects simultaneously
  • Ability to work independently
  • Demonstrate attention to detail
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ApexLanguages
    • D3JSLibraries
    • ReactLibraries
    • Google AnalyticsAnalytics
    • PardotAnalytics
    • TrelloManagement
    • SalesforceManagement
    • SalesforceCRM

Location

You can't beat the location! Our building is connected to Oglivie Station and is across the street from the Madison St. exit of Union Station.

An Insider's view of Fusion Risk Management

How would you describe the company’s work-life balance?

Fusion puts its employees and their wellness at the forefront by providing several ways to help maintain a great work-life balance. My personal favorites have to be the flexible work schedule and Summer Fridays. With initiatives like Fusion Cares, I also have the option to spend up to 12 hours of work time giving back to the the community.

Riddhi

Sr. Solution Architect

What does your typical day look like?

My days involve collaborating with multiple teams on a variety of activities. One minute I will be designing features with our engineers, the next I might be developing our product roadmap with product management or advising our customers and implementation teams on using our platform. Every day brings new challenges and rewarding opportunities.

Alex

Technical Architect

How does the company support your career growth?

Fusion provided me with multiple opportunities to learn and cultivate new skills and continues to support my growth at a professional and personal level. Fusion offers a fun, dynamic environment, that has allowed me to explore challenging assignments to expand my skill set and play a pivotal role for the rapid growth of the company.

Ramya

Director of Technology Evangelism

How do you empower your team to be more creative?

Collaboration and team brainstorming sessions are key when it comes to empowering creativity. Open and transparent lines of communication with your teams provides them with the flexibility to share ideas and gather feedback on their projects. Lastly, always celebrate the wins, even if they are small.

Shannon

Vice President, Marketing

How do you collaborate with other teams in the company?

I am fortunate to have an amazing team that I can completely depend on. This allows me to collaborate with other teams much more than I would be able to otherwise. I am amazed at how much change I can affect here at Fusion.

Mike

Senior Vice President, Strategic Engagement

What are Fusion Risk Management Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Fusion's social committee, which plans employee events, and Fusion Cares, which organizes community-focused give-back events, are just two ways employees can contribute to building Fusion's culture.
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
We allow our employees to participate in tours of duty within other parts of the organization to build their skills
Promote from within
Paid industry certifications
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