Digital Campaigns Marketing Manager at Motorola Solutions
If you are a current Motorola Solutions employee, please click this link to apply through your Workday account.Company Overview
Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home.
We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.
Department OverviewThe North America Digital Campaigns Marketing team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The team drives all campaigns, performance marketing and demand generation programs across the key vertical markets Motorola Solutions serves.
The Digital Campaigns Manager is responsible for leading the organization’s campaign planning, execution, and measurement for key products and industries.
Working collaboratively with the broader North America marketing team, this position will identify and prioritize campaigns, promotions, and strategies to drive demand generation and sales enablement to our key audiences. Seeking someone who possesses a passion for marketing, demand generation and data-driven decision making with a high level of energy seeking to grow and learn in an exciting and rewarding team environment.
Primary responsibilities include but not limited to:
Lead the creation of the integrated marketing plan and strategies for defined products across Motorola brands, including audience segmentation, marketing tactics, and media mix recommendations.
Define common campaign structure and elements to be used across campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Events and more.
Lead the creation of compelling marketing content and assets to convey the value of our solutions to targeted audiences.
Work with business unit, product, and sales leaders to shape campaign themes for a yearlong timeframe.
Coordinate with key functions as they fulfill the programs that comprise a campaign (marketing ops, call center, sales enablement, marketing analytics), and the tactics that comprise these programs.
Experience creating marketing plans and integrated marketing strategies to drive tangible results via a demand waterfall.
Experience working with digital media and social marketing platforms as well as online search strategies to drive leads.
Experience working with marketing automation systems, Eloqua experience a plus.
Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights.
Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.
Familiarity working directly with sales teams and sales leadership.
Exceptional verbal and written communication skills.
Strong agency management experience.
A proactive approach to problem identification and resolution.
Bachelors Degree in Business, Marketing, Advertising, Communications or related field
5+ years experience developing highly digital integrated marketing communication and demand generation strategies and campaigns in a B2B environment
Motorola Solutions is a U.S. Federal contractor and must comply with the recent U.S. Government Executive Order requiring that Federal contractors ensure that their U.S. employees are fully vaccinated against COVID-19 by January 4, 2022. Accordingly, Motorola Solutions requires all US employees, even those working from home, to be fully vaccinated unless entitled to a reasonable accommodation based on a qualified medical condition or religious belief.
If you are unable to be fully vaccinated due to a qualified medical condition or religious belief, you will be required to apply for a reasonable accommodation prior to moving forward with the recruitment process. As a part of this process you will be required to provide information or documentation about the reason you cannot be vaccinated. If your request for an accommodation is not approved, an offer for employment will not be made.
Travel RequirementsUnder 10%
Referral Payment PlanYes
Our U.S. Benefits include:
- Incentive Bonus Plans
- Medical, Dental, Vision benefits effective Day 1
- 401K with Company Match and Day 1 vesting
- 9 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more!
Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.