Description

Company: Oak Street Health

Title: Digital Marketing Associate - Patient

Location: Chicago, IL (Remote to start)

Company Description

The mission of Oak Street Health is to rebuild healthcare as it should be.

We are a rapidly growing, innovative company of community-based healthcare centers delivering higher quality health and wellness care that improves outcomes, manages medical costs and provides an unmatched experience for adults on Medicare.

The Oak Street model integrates outstanding clinical expertise, technology, and teamwork to deliver improved care quality and cost savings. These cost savings are then reinvested into care in our communities, creating a virtuous cycle of improving community health.

We are a national organization serving over 100,000 patients and we are growing rapidly . We are a diverse team of care providers, service team members, technologists, community outreach experts, business professionals, and more -- all dedicated to our Oaky Values and motivated by our mission. We're looking forward to getting to know you!

For more information, visit www.oakstreethealth.com .

Role Description:

The Digital Marketing Associate - Patient will execute and optimize email marketing and CRM campaigns in our Marketing Automation Platform (Eloqua). This role will partner cross-functionally to create digital assets and journey workflows that support our new patient acquisition and conversion efforts.

Core Responsibilities:

• Lead strategy, program development, and execution of targeted and personalized digital CRM campaigns to qualify and engage new prospects
• Plan and execute lead nurture campaigns, including audience creation, asset development, journey design and implementation, reporting, and optimization
• Design, develop, and deploy digital assets (emails, SMS, forms, landing pages, etc.) within the Marketing Automation Platform (Eloqua)
• Monitor email deliverability and campaign performance to proactively identify and troubleshoot operational issues
• Develop operational and performance reporting to inform stakeholders, generate insights, and recommend optimizations
• Manage and execute A/B and multivariate testing strategies to improve qualification and conversion of new prospects to patients
• Coordinate planning, launching, and monitoring of pilots to support development of new capabilities and partnerships
• Identify opportunities to implement advanced CRM and email marketing techniques, including dynamic content and personalization
• Other duties, as assigned

What are we looking for?

• 4+ years marketing experience
• Experience developing highly effective multi-channel CRM campaigns in a Marketing Automation Platform (Marketo, Pardot, Hubspot, Eloqua)
• Marketer with experience executing patient-centric journeys in email, SMS, and direct mail
• Familiar with inbound/outbound lead generation, lead scoring and routing strategies
• Proficiency with HTML, CSS, SQL
• Knowledge of data privacy laws, including CAN-SPAM, CCPA, HIPAA
• Understanding of email performance and operational metrics (open rate, bounce rate, unsubscribes, etc)
• Strong project management and communication skills
• Ability to translate business requirements into technical specifications
• US work authorization
• Someone who embodies being "Oaky"

What does being "Oaky" look like?

• Radiating positive energy
• Assuming good intentions
• Creating an unmatched patient experience
• Driving clinical excellence
• Taking ownership and delivering results
• Being scrappy

Why Oak Street?

Oak Street Health offers our coworkers the opportunity to be at the forefront of a revolution in healthcare, as well as:

• Collaborative and energetic culture
• Fast-paced and innovative environment
• Competitive benefits including paid vacation and sick time, generous 401K match with immediate vesting, and health benefits

Oak Street Health is an equal opportunity employer. We embrace diversity and encourage all interested readers to apply to oakstreethealth.com/careers.