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Digital Growth Marketing Manager

| Chicago

Hello and welcome! We are so excited you to get to know you and have you experience LearnCore!

About the Company:

LearnCore is a leading SaaS (Software as a Service) company based in Chicago that improves the knowledge and skills of organizations. We love learning and we’ve applied this attitude to everything we do. We offer an award-winning software suite to better train teams across hard knowledge and soft skills.

At LearnCore, we believe that people learn best by doing. So we built a video based role playing software as a service so businesses can more effectively train their teams. Businesses pay an ongoing license to use the software’s practice arena.

About the Role:

We are looking for a talented individual to join our growing Marketing team and serve as the Digital Growth Marketing Manager. If you choose to accept, your mission will be to drive the ongoing performance of the website as a marketing and sales channel. This includes, but is not limited to, monitoring and analytics, creating email automation sequences, social media management, etc. You will report to the VP of Marketing.

  • Develop, maintain, enhance, and optimize website content on learncore.com, mobile site, and other websites
    • Add pages and landing pages
    • Add events
    • Add visuals and content
    • Ensure SEO optimization
    • Drive links within site and link-backs
  • Perform the following:
    • SEO & keyword analytics
    • SEM & analytics
    • Social media monitoring, management and analytics
    • Buyer persona-based email automation sequences and analytics
    • Event-based email automation sequences and analytics
    • Campaign-specific email automation sequences and analytics
    • ABM and analytics
  • Utilize social media channels to promote the LearnCore brand, products, services and thought capital, with the goal of driving brand awareness, referrals, and leads
  • Develop and optimize email marketing and landing pages, encompassing the entire customer lifecycle
  • Develop and optimize SEM ads and landing pages driving highly qualified inbound leads
  • Work with design and content to mock-up and implement emails, landing pages, pages, banners, and additional websites as needed
  • Leverage marketing automation and analytics tools to measure and continually improve LearnCore’s digital marketing channels

About You:

The right person will have a balance of digital marketing, marketing communications, and performance optimization experience. In addition, the ideal candidate will be experienced utilizing the latest digital marketing platforms to drive inbound leads, conversions, and company growth. This results-driven person will have experience in establishing, managing, and optimizing all digital marketing channels.

  • Bachelor’s degree in marketing with a heavy emphasis on digital marketing
  • 3+ years experience with all digital channels, including but not limited to, SEO, SEM, email, website, landing pages, social, newsletters, communities, etc.
  • Experience developing and editing HTML and CSS
  • Experience with HubSpot
  • Excellent business communication skills, both written and verbal
  • Direct experience with the following tools:
    • Website
      • Wordpress
      • Google Tag Manager
    • Analytics
      • Google Analytics
      • Tableau, Birst, or other BI
    • SEM/Advertising/SEO
      • Google AdWords
      • Bing Ads
      • YouTube, Facebook, Twitter, LinkedIn
      • Moz
    • Website testing & personalization
      • Optimizely
      • Unbounce
      • Visual Website Optimizer
      • Hotjb
      • CrazyEgg
      • Clicktale
      • Usertesting
    • Automation
      • HubSpot
      • Outreach
  • Excellent organization, flexibility, and attention to detail
  • Works well with a team and independently
  • Shows leadership and initiative to drive projects and deadlines
  • Experience and ability to thrive in fast-paced, high-growth and dynamic environments
  • Collaborative nature
  • Ability to travel and work flexible hours; must be able to work long hours as needed for events and specific projects

Benefits and Perks:

  • Salary
  • Earnable stock options
  • Co-sponsored healthcare: Medical, Dental, and Vision
  • 401K/Roth options
  • Pre-tax transit program
  • Generous PTO
  • In building gym membership
  • Weekly catered lunches and well stocked kitchen
  • Immediate and massive impact. This role will be a pillar of the business

Role: Mid-level

Location: Chicago

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Fifteen stories up on the north tip of the Loop overlooking the Chicago River. Transportation, food, happy hours, etc, are all within a few steps.