Digital Marketing Analyst

| Chicago

THE ROLE

The Digital Marketing Analyst is responsible for the coordination, execution, and management of cross-channel marketing reporting and analytics. This role will integrate, analyze and translate data into actionable insights to optimize client marketing investment. The Analyst will serve as a resident expert of cross-channel marketing reporting, analytics, and insights efforts, ensuring executional excellence across agency functional groups – Marketing Intelligence, Strategy, Account and Creative.

This role is part of the MCM Strategy team, which is focused on using data for more effective marketing, delivering the right content to the right audience at the right time to drive measurable business results. The role reports to the Vice President, MCM Strategy.

RESPONSIBILITIES

  • Collect, aggregate and analyze cross-channel digital data from multiple sources to evaluate the impact of marketing programs in achieving their stated objectives.
  • Develop performance reports that deliver on the strategic storytelling approach, providing actionable insights based on available data from multiple offline and online channels.
  • Possess and maintain fluency in the efficiency and effectiveness of different marketing campaigns, channels and tactics.
  • Work closely with internal strategy, marketing intelligence and account group members to ensure the data analysis and insight generation will inform and drive client strategy.
  • Assist in development of data visualizations for user-friendly reporting that is easily digestible by business stakeholders.
  • Assist in development of standard processes for cross-channel campaign measurement and reporting across teams.

REQUIRED SKILLS/EXPERIENCE

  • B.S. or B.A. degree in business, marketing, CIS, statistics, related field or equivalent experience
  • 1-3 years of data, reporting, or analytics experience
  • Experience in marketing-focused roles with strong business acumen
  • Experience with media and analytics, including reporting technology tools
  • Ability to summarize findings into clear and actionable recommendations in storytelling format
  • Strong problem-solving skills

PREFERRED SKILLS/EXPERIENCE

  • Strong written and verbal communication skills
  • Strong team player and proven ability to work independently and with others (internally and externally)
  • Process-driven, continuous improvement mindset

 Authorization to work in the U.S. is a precondition of employment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • jQueryLibraries
    • ModemizrLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • MarketoLead Gen

Location

A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!

Liz

Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.

Binish

Interactive Lead, Manager

How does the company support your career growth?

The most tangible way closerlook has supported my career growth is through their unwavering support of my MBA degree at Northwestern’s Kellogg School of Management. Not only have they been understanding and accommodating of my additional time (and mental!) commitments, but they’ve encouraged me to share with my teammates what I’ve learned.

Andrew

Senior Project Manager

What are closerlook, inc. Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
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