Who are we?

NowPow, whose name is a play on knowledge is power, is a women-owned and led technology business based on Chicago’s south side. NowPow’s multi-sided platform is a personalized community referral management solution that enables care professionals – social workers, physicians, justice workers – to manage and close the loop on health and social service referrals and directly support patients, members, and clients in their own self care. NowPow helps people get the care they need, whether they are managing chronic health and social conditions or just staying well.

The Role:

The Digital Marketing and Media Manager will manage the development of marketing materials, brand voice, presentations, paid and organic digital campaigns, social media, speaking proposals, and more to advance NowPow’s messaging strategies. In addition, the position will be responsible for other content creation for use in email marketing, customer, and community communication. This is high visibility, hands-on position providing the opportunity to make a significant impact quickly. The ideal candidate is mission-driven and energetic who enjoys the pace of a fast-growing company and loves to turn complex ideas into clear and engaging action driven communication.

Responsibilities:

• Oversee and manage all brand and messaging strategies including marketing collateral, websites, social media, and other media outlets
• Support the creation of engaging content to be used throughout the stages of our audiences’ journey, including lead generation email campaigns, case studies, videos, website copy, blog posts, webinars, white papers, and sales and user adoption enablement materials
• Orchestrate the full SEO and paid ad creation as well as performance, to further grow digital brand awareness and recognition
• Assess the effectiveness of our marketing programs, digital campaigns, social media, and PR on an ongoing basis to inform the business when changes are needed
• Assist in the creation and execution of custom marketing and publicity materials (e.g., case studies), ensuring deadlines and budges are met
• Work with internal teams to organize and coordinate NowPow’s participation in trade shows, conferences, and events; attend events as needed
• Partner with the Sales, Community Engagement, and Customer Success teams to develop and produce impactful enablement content
• Participate in broad strategy discussions and planning with other department heads on how to best support their team initiatives via a marketing lens
• Serve as a liaison between internal team and external marketing collaborator, ensuring the NowPow brand and voice remain consistent
• Understand our target audiences and buying personas, and create content and resources that map to the customer journey
• Other job-related duties as assigned

Required Experience & Skills

• A minimum of 3 years of work experience in digital marketing; experience in SaaS a plus
• Strong strategist skilled at creating successful marketing plans for brand awareness, SEO, distribution, and conversion
• Exceptional analytical capability to drive storytelling and to improve performance

Recommended Experience & Skills

• Familiarity with the healthcare ecosystem and health IT industry is ideal
• Extremely detail-oriented with excellent follow-through
• Ability to work independently under minimal supervision and strong track record of setting and meeting delivery commitments
• Intellectually curious; a fast learner with a growth mentality
• Ability to travel as needed

Why NowPow?

We work at NowPow because we care! NowPowers are passionate about our mission and are excited about the opportunities and challenges we face. At NowPow, we cultivate a culture of collaboration and respect, where everyone is a valued team member.

Our people and our culture are important to us and make working at NowPow special. We invest in the self-care of our team and provide competitive benefits to support this. We celebrate our successes every week with a company-wide happy hour on Fridays and recognize those who went above and beyond in their work.

Outside of work, we have fun through company events such as laser tag, ice skating, and heading to the ballpark for beautiful weather and a baseball game – and we look forward to being able to do so again!

We are looking for highly motivated and hard-working individuals to join our team and help us connect health care to self-care. Please apply now to join our growing team!

Equal Employment Opportunity

NowPow is an Equal Opportunity Employer. NowPow evaluates applicants for employment on the basis of qualifications, merit, and work-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment.