Digital Marketing Manager
About Beyond Finance
Beyond Finance is a next generation financial services company. Our goal is to provide financial peace of mind to our clients by giving them simple and transparent financial products that are customized to their individual circumstances.
We are in constant pursuit of “disruptors” that will help us get to the next level. Our workforce includes celebrated, diverse talents working towards the common objective of developing something transformational for the debt relief industry.
Our team spirit and culture are what set us apart as a company. We love what we do, and we have fun doing it.
About the Role:
Beyond Finance is looking for a Digital Marketing Manager to support us as we continue to develop our strategy for how we build our brand and approach our marketing efforts. This position is key to enabling us to connect with consumers in an increasingly digital world. We are looking for candidates passionate about the B2C consumer engagement experience and that are excited to apply their knowledge of digital tools to solve business problems.
This position will be a key member of our Marketing team and will engage in activities that will include attracting new customers and ensuring we’re strategically aligned in the market. Our ideal candidate will have a love for interpreting and utilizing data to make decisions that drive the business forward - not just generate more clicks.
What You’ll Do
- Help develop and manage the paid digital strategy to profitably drive user acquisition across digital channels, including paid search, social media, and display ads
- Identify and set key performance indicators. Collect, analyze and report on key metrics from all digital campaigns.
- Work with internal and external teams to identify potential risks before deployment of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls.
- Manage, optimize, and implement new digital marketing campaigns directly in Google Ads, Facebook Ads, DSPs, and other platforms
- Partner with product leads to rapidly iterate and optimize landing pages
- Other tasks and projects as assigned
What We Look For
- BS/MS degree in Marketing or a related field
- 5+ years’ experience related to SEM
- 5+ years’ experience related to Social Media Marketing including content creation and curation
- Hands-on experience with Google Ads, Facebook Ads, and analytics tools (Google Analytics, Looker, Heap, etc.)
- Prior Financial services experience preferred but not required
- Ability to organize and manage multiple priorities with a sense of urgency
- Creative thinker with excellent written and oral communication skills
- Outstanding ability to think creatively, and identify and resolve problems
- Excellent analytical skills; solid understanding of experiment design, measurement, and analysis (i.e. A/B testing) and the ability to make recommendations supported by data-based rationale
- Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
- Willingness to dive deep into the data to understand what is driving end to end campaign performance
Why join us?
We are looking for great people to join a fast-paced, growing, and innovative business. We offer:
- Considerable employer contributions for health, dental and vision programs
- Unlimited personal time-off
- 401(K) match
- Merit advancement opportunities
- Career development & training