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Digital Marketing Manager

We are looking for an analytical, data-driven Digital Marketing Manager to build our demand creation center of excellence from the ground up. This role will drive growth strategy online to increase brand awareness and generate new demand, producing a predictable stream of highly qualified leads for our InfoScout sales team. This role will work in close partnership with marketing and sales leadership to jointly design and lead the execution of core programs to drive demand. This is an exciting opportunity to collaborate and a chance to drive a cross-section of programs that run the gamut between different channels online; prospect and customer; net new and cross-sell leads.
This is an ideal role for a performance driving digital marketer, with an experimentation mindset and a successful track record of building channel programs from scratch. Experience in display, programmatic, PPC, SEO and account-based tactics is a must. Additionally, excellent verbal communication skills, and the ability to bring effective collaboration and communication to a newly formed marketing team are required to perform the role. 
The leader we are looking for has the complete package – highly organized, results oriented, full of integrity and possess strong attention to detail. Responsibilities will include but not limited to: 

• Create strategic inbound marketing programs that deliver against aggressive lead goals

• Own the pipeline target and the budget for MQL's

• Collaborate within marketing teams to execute and measure integrated marketing campaigns that drive demand and generate qualified sales leads, using the full range of owned, earned and paid acquisition channels

• Identify and engage new, high-growth potential channels, such as paid influencers, thought leaders, marketing partnerships, etc.

• Develop and execute the paid media strategy for lead generation to achieve revenue and pipeline goals

• Develop and execute the SEO strategy to improve the domain authority of InfoScout's marketing website

• Work with marketing leadership to craft a foundation for reporting and metrics framework that can be shared across all teams

• Align content and messaging with prospect and customer interests, using data, quantitative analysis and continuous testing to build a clear personalized and touchpoint strategy that attracts new audiences, connects with prospect decision-makers and delivers highly qualified leads

• Work closely with Product Marketing leaders to 'mine the base' for opportunities to nurture and attract existing InfoScout clients customers to the Insights platform

• Demonstrated 4-6 years of experience building and leading the demand generation function to execute integrated marketing campaigns for verticals and target audiences (e.g. budget holders, influencers, etc.). CPG experience is a plus.

• Experience with as many of the following channels and tactics desirable: direct mail, display, programmatic, digital video, and SEO

• Hands-on leader with the ability to manage deadlines and work collaboratively in a fast-paced, highly dynamic and global environment

• Strong project management skills, accustomed to working to a budget and within strict timelines

• Experience handling marketing budgets and marketing reporting with ability to not only gather the appropriate data, but also glean insight to improve the performance of marketing programs

• Strong quantitative, analytical and problem-solving skills, combined with a high level of initiative 

• Ability to work in fast pace and high-growth environment with tight deadlines and shifting priorities, and be willing to "roll-up your sleeves" to drive organizational change

• Strong attention to detail and complex processes • Ability to work well with variety of different people at all levels of the company

• Bachelor's or Master's Degree

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • SqlLanguages
    • CeleryLanguages
    • ReactLibraries
    • DjangoFrameworks
    • JenkinsFrameworks
    • TerraformFrameworks
    • MySQLDatabases
    • VerticaDatabases
    • RabbitMQDatabases
    • PentahoDatabases
    • Mode AnalyticsAnalytics
    • InVisionDesign

Location

Our office is centrally located in the Willis Tower! It is easily accessible to all forms of public transit & many great lunch option

An Insider's view of InfoScout (now Numerator)

How would you describe the company’s work-life balance?

Work-life balance is a non-issue here. I have autonomy to make sure my work falls under a schedule that is appropriate for my life when I need it. Each week, encourage people to be honest with their workload to their team, so we can adjust resources. If we see that someone is drowning in work, we learn why and develop ways to fix the issue.

Shawn

Senior Analyst

How do you collaborate with other teams in the company?

This is a highly collaborative company, but many workers are based remotely. Zoom videoconferencing is used on a daily basis to bring together team members in various locations. The company also emphasizes in-person collaboration, and holds several collocated meetings throughout the year.

Brian

Director of Strategic Programs

How does the company support your career growth?

My manager has been very supportive of having career discussions with me during our weekly 1:1's. We have clear and open communication around career growth and set goals that benefit myself, team, and company. This helps to address growth opportunities and next steps in my career.

Nikka

Senior Product Manager

What unique initiatives do you have that encourage innovation?

Every quarter, we host a company wide "hack day" for 48 hours. The idea is to take a concept, embrace the lean startup notion that done is better than perfect, and hack your way towards a prototype. While this started as an engineer focused event, sales or services hacks are a popular way to test out new sales approaches and services deliverables.

Jon

CTO

What are some things you learned at the company?

InfoScout truly brings people together even though we have a dispersed team. I’ve learned how to collaborate with my teammates across the country. We share updates through newsletters, events and random jokes to make us laugh! From video meetings to Slack, InfoScout raises the bar on how to stay connected to your teammates no matter where you are.

Emily

VP, Marketing

What are InfoScout (now Numerator) Perks + Benefits

InfoScout (now Numerator) Benefits Overview

Our benefits and perks are top notch! We offer really great pricing and discounts on everything we have for everyone that is eligible!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Healthcare FSA allows you to set aside up to $2,650 per plan year to cover eligible healthcare expenses for medical, prescription drug, dental, and vision expenses for you and eligible dependents.
Disability Insurance
We provide LTD/STD benefit to eligible employees of 60% of your weekly/monthly earnings. You pay taxes on the premiums for this coverage, so benefit payments received are non-taxable.
Dental Benefits
If you enroll in the Cigna Dental PPO plan, you still have the ability to choose any dental provider!
Vision Benefits
Our vision benefits are provided by Cigna. You have the option of using a Cigna or a Non-Cigna provider each time you obtain vision services!
Health Insurance Benefits
We offer two medical plans that will be sure to meet your needs-the CDHP and PPO. We do offer FSA as well as an HSA.
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Our commitment to support our employees in their decision to become parents along with the hard work they do for us, we provide parental leave and pregnancy leave plans in addition to FMLA coverage.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Our dress code includes jeans, shorts, and tee shirts every day of the week!
Commuter Benefits
You can set aside pre-tax money to pay for eligible transit and/or parking expenses. Each month, you can contribute up to $260 for eligible transit expenses, and/or eligible parking expenses.
Company Outings
We have team outings as well as company-wide annual holiday parties and other events for all employees!
Happy Hours
Our team loves to hang out together and where we are located there is access to multiple venues where teams can unwind.

Additional Perks + Benefits

We offer one of the most competitive referral programs out there. It's available to internal employees AND external professionals! Check out more details about our external referral program here - http://get.infoscoutinc.com/external-referral.

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