The Digital Marketing Manager will report to the Chief Marketing Officer and will be responsible for building the strategy for, managing, and analyzing Rewards Network’s paid search campaigns, with an initial focus on Search Engine Marketing.

Essential Duties and Responsibilities

• Work with the CMO to define the firm’s SEM strategy, learning agenda, analytical framework and execution options.
• Identify, screen, negotiate with, onboard and manage the right platforms, external vendors and/or consultants to enable the above strategy.
• Design an efficient and scalable SEM program setup within Google Adwords and Bing Ads.
• Develop a strategy to manage, optimize and measure bids, to help achieve a desired campaign profitability level.
• Build a plan to meticulously test and optimize each potential performance improvement lever, e.g., keywords, copy, landing pages.
• Help build a data and analytical infrastructure to enable the above analyses and learning agendas.
• Collaborate with other marketing teams (UX, Content) and other parts of the organization (Product, Finance) to successfully execute both horizontal (channel-driven) and vertical (customer segment-driven) strategies, maintain consistent brand guidelines, and to ensure channel-specific learnings are dissipated across relevant teams.
• Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry wide eCommerce trends.
• Once SEM channel is up and running, there will be an opportunity to expand area of ownership to additional paid channels, both online and offline, e.g., paid social, display, direct mail.

Qualifications

• Bachelor's degree in Marketing, Business, or related fields.
• 6+ years of experience in Digital Marketing, of which at least 3 years were spent on managing a high performing SEM program.
• Deep knowledge of Google Adwords, Bing Ads, and Google Analytics.
• Experience with Marin, Kenshoo, or similar platforms is a plus.
• Extended knowledge of quality score, ranking factors and search engine algorithms.
• Experience with any of the following: paid social, display, SEO, e-mail, mobile marketing are pluses, but not mandatory.
• Strategic thinker. Experience developing and executing your own strategy and learning agenda using historical insights, internal/external data, and marketing intuition.
• A good enough understanding of statistics to design and analyze multi-variate tests that drive statistically significant insights. Ability to build logistic regression models and/or decision trees is a plus.
• High level of comfort with data. Ability to identify what data is needed for a given task, and experience working both directly (e.g., SQL, Tableau) and through the organization (e.g., leveraging other data analysts) to obtain and manipulate data supporting a strategy or analysis. Experience driving actionable insights in environments where data is imperfect, partially missing, or needs to be integrated from multiple sources.
• Experience with both B2C and B2B marketing in a technology company setting is a plus.
• Self-starter and independent thinker requiring minimal hand-holding to drive your own agenda.
• Ability to engage and influence the organization, both above and below your own level.

Rewards Network (RN) is a provider of a merchant-funded rewards platform servicing the payments industries through some of the most prominent affinity brands in the U.S. Over the last 30 years, the company has built an unparalleled network of 20 premier loyalty brands, 17 million affluent rewards-seeking members, and over 10,000 local independent restaurants. Through this network, Rewards Network provides marketing and financing services to its restaurant partners, with a demonstrated ability to drive incremental spend into those restaurants. Rewards Network’s portfolio of rewards program partners includes the most prominent affinity brands in the U.S., including Uber, United Mileage Plus, Visa, Southwest Rapid Rewards, Hilton Honors, Orbitz Rewards, Delta SkyMiles, American Airlines AAdvantage, USAA and many more. The company has a pipeline of prospective partners that includes the largest financial institutions in the world and data analytics demonstrating significant proof-of-value of its platform to partners and restaurants.

The company has achieved scale and significant profitability. Acquired by TowerBrook Capital Partners in Q3 2017, the company has embarked on making its tech-enabled financial and marketing services for restaurants the leading products to enable small business’ success and multiplying its network of merchants and members. In addition, Rewards Network has appointed Edmond (Ed) Eger Chief Executive Officer and Steven Freiberg Chairman. Eger was most recently president and CEO of OANDA, an online technology platform for trading, payments and data services. He previously served as PayPal's Senior Vice president and General Manager of the Americas, and before that was CEO of Citigroup's international cards business. Freiberg is Vice Chairman of SoFi and a member of MasterCard’s Board of Directors, and previously was Co-Chairman and CEO of Citigroup's Global Consumer Group as well as CEO of E*TRADE Financial. In addition to Freiberg and Eger, the company’s Board of Directors includes current and former executives from Open Table, Zoom Video Communications, Citigroup, Ally Financial, HSBC, and Blackstone.

Rewards Network is an Equal Opportunity Employer (EEO). We encourage and strongly support workplace diversity.