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Digital Marketing Manager

| Chicago

The Digital Marketing Manager will manage various digital marketing projects for the Marketing Department. An ideal candidate would have CMS (Wordpress) experience and as well as strong SEO, PPC, and analytics background. This candidate should be multi-task oriented, a creative-thinker and problem-solver.

The Digital Marketing Manager role will be based in Gladson's Chicago office.

Key Responsibilities and activities:

Overall

  • Collaborate with VP of marketing to create and execute on the digital marketing strategy focused on acquisition.
  • Run and optimize digital campaigns and channels including; SEM, SEO display and social.
  • Review new technologies and tools to keep the company at the forefront of developments in digital marketing
  • Research and test partnerships with new vendors to expand our reach and/or lower our acquisition costs while driving higher quantities of quality leads.
  • Build and manage the company's social media profiles and presence, including Twitter, LinkedIn, and additional relevant channels.
  • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, Sponsored Updates, etc.).
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
  • Collaborate with team and create shareable high quality content appropriate for specific networks to spread both our brand and our content.

Website & Social

  • Devising strategies to drive targeted traffic to the company website.
  • Track and optimize activity and conversions on the site.
  • Implement a test and learn program to improving the usability, design and content on the company website.
  • Craft landing pages and lead generation forms to distribute content and generate leads through relevant paid programs.
  • Drive consistent, relevant traffic and leads from our social networks.

SEO & PPC

  • Developing and managing digital marketing campaigns utilizing a range of techniques including paid search, SEO and other digital channels.
  • Manage the strategy, setup and execution of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Manage and improve organic search performance and goal-setting based on click-through rates, traffic, and conversions.
  • Stay up-to-date with the latest SEO trends and changes.

Qualifications:

  • Bachelor's degree in Marketing or related field
  • Minimum of 3 years' experience managing a B2B website through Wordpress and experience with Pardot and Salesforce.
  • Experience managing PPC, SEO, Email marketing, Display and B2B social media campaigns.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising and content distribution and placement networks.
  • Basic layout and typography skills
  • Ability to organize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks concurrently and efficiently
  • Team player that is reliable, flexible, helpful and works well in a collaborative environment
  • Detail-oriented, superior organizational and project management skills
  • Strong written and verbal communication skills
  • Fast learner, highly motivated, self-starter and creative
  • Client-centric and service oriented positive attitude
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel and PowerPoint)
  • Design skills are a plus.
Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • MongoDBDatabases
    • MySQLDatabases

Location

We are located in the Board of Trade building which is centrally located in the loop providing easy access to most train lines.

An Insider's view of Syndigo

What’s the vibe like in the office?

No two days are alike at Syndigo! There is always someone I can turn to for support. We are all willing to collaborate and listen to one another, and this goes all the way to the leadership team; their doors are always open. At the end of a day, be it long or rewarding you can always find friends in the kitchen ready to cheers and share some laughs

Daisy

Account Partner

How do you collaborate with other teams in the company?

I love the energy and willingness of other teams and departments to help my team succeed.  The camaraderie between business development and other departments is outstanding and we know we are working to achieve one goal.  That winning attitude of everyone at Syndigo has created a special culture that inspires my team.

Micah

Vice President, Business Development

What makes someone successful on your team?

Syndigo is constantly evolving, which makes it an exciting place to work with unlimited potential for growth. Collaboration and willingness to learn are key to success. We are disrupting an industry and our clients look to us as thought leaders in the space - we can’t be experts without thinking strategically and learning from each other every day.

Nick

Senior Enterprise Account Executive

How do your team's ideas influence the company's direction?

Not only do we encourage our team to share their ideas and different viewpoints, we expect it. We have a culture of open and consistent communication across the company. Be it ideas for new functionality in our product suite, ways to improve client experience or employee benefits and culture, internal ideas have often driven major change at Syndigo

Rahul

Chief Technology Officer

What are Syndigo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Syndigo offers pre-tax commuter benefits for all employees.
Game Room
Our game room, adjacent to our rooftop deck, includes Pool Table, Foosball and game table.
Professional Development Benefits
Job Training & Conferences
Syndigo offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
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