Digital Marketing Manager at Farmer's Fridge

| Chicago
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Farmer’s Fridge is on a mission to make it simple for everyone to eat well. We serve healthy, handcrafted meals and snacks from our growing network of 400+ software-enabled vending machines that we refer to as smart Fridges. We are striving to change the food system from the ground up – one Fridge at a time. 

We are a team that cares -– about the business, the impact our product makes, and each other. We are data-driven, innovative, and quick to move on a good idea. We are looking for people who want to collaborate in an entrepreneurial, inclusive culture and have a passion to succeed.

Farmer’s Fridge is seeking a talented Digital Marketing Manager to join our quickly growing Marketing Team. You will play a critical role in driving customer growth. Your responsibilities include driving the strategy, development, enhancement, and execution of digital marketing programs and campaigns across email, SEO, SEM, paid social, SMS, and in-app notifications, focused on improving customer metrics like activation, engagement, retention & reactivation. You will be responsible for end-to-end delivery, from strategy, development, to capturing business requirements, to planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Brand, Product, Engineering, and Analytics to set and exceed aggressive growth targets. 

The ideal candidate will have a combination of experience with email marketing, digital media, building a marketing tech foundation and project management skills.

As the Digital Marketing Manager, you will manage...

Channel Communication

  • Manage day-to-day agency partnership as needed. 
  • Serve as a subject matter expert in customer segmentation, and the CRM channel to continuously improve execution and optimizations
  • Create an engagement center of excellence to optimize marketing's usage of channel communication.
  • Develop, execute & manage data-driven triggered and ad hoc email campaigns end-to-end
  • Act as a campaign strategist for end-to-end execution of campaigns, including defining the audience targeting, selecting campaign levers, advising on UX and positioning requirements and analyzing results

Marketing Technology

  • Building a digital marketing foundation for the organization including onboarding and managing vendors and launching best practices.
  • Partner with technology teams to create a cohesive tech foundation 

Analytics

  • Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
  • Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
  • Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap
  • Own comprehensive reporting of all relevant CRM KPIs track and socialize performance on individual campaigns as well as overall performance

What we hope to see in your background:

  • Bachelor's Degree or equivalent years of experience 
  • 5+ years of digital marketing/CRM experience in a consumer-facing, fast-paced company.
  • You have experience designing and implementing A/B and multivariate tests
  • Solid track record of successfully managing and building large-scale, complex B2C email campaigns in marketing automation platforms (e.g., Marketo, Eloqua, Pardot, Braze)
  • Experience working directly with technical Engineering and Data teams to drive technical projects, with a solid understanding of architecture and how the systems & platforms work
  • Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills a plus
  • Experience in project management and organization skills, with meticulous attention to detail

Benefits at Farmer's Fridge:

Happier Weekdays - Walking into the office should fill you with joy, not dread. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity and inquiry; there's no hierarchy here when we're all swapping ideas around the cold brew tap. 

Never run on empty - Daily Farmer's Fridge meal, Monday bagels, draft cold brew, office snacks, and Friday happy hours are just some of the offerings to make sure you aren't distracted by a growling stomach.

Take a break - Check out what new products Chef is testing in the R&D kitchen, challenge a coworker to a game of Fridgeopoly, rally a spontaneous happy hour at Goose Island down the street, start a heated debate on the best M&M flavor with a poll in Slack, or jump in on a team kickball game!

Innovate & Elevate - We're all teachers and learners. You'll grow, and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the bottom line. Own it. Literally - with company equity you have the opportunity to share directly in our success. You can also participate in our 401(k) plan that includes a company match with immediate vesting.


Farmer’s Fridge is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosures





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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • AWSFrameworks
    • ServerlessFrameworks
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • TrelloManagement
    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail
    • IntercomEmail

Location

Located in the Kinzie Industrial Corridor, we’re at the epicenter of the startup community. Find coffee shops, breweries, and inspiration all around.

An Insider's view of Farmer's Fridge

What are some social events your company does?

Working at a start-up can be a roller coaster, so we do our best to balance work & play. We have regular get-togethers including happy hours, mixers, and impromptu outings to celebrate the wins at the many restaurants & breweries in the area. We also throw a mean party, are 2018 kickball league champions and have yoga classes in the office monthly.

Eden

Revenue & Sustainability Manager

What does your typical day look like?

Given the fast-paced environment at the Fridge, things change so quickly around here. Each day comes with new projects and priorities - and no two days look the same. From meetings and calls to strategizing with the team, and travel, in the two years I've been here, it's safe to say that each day is different.

Syed Shah

Head of Expansion

What makes someone successful on your team?

In a space dominated by big food players, we are building something truly innovative, and the response from the community reaffirms that we're on our way to helping people live healthier, happier lives. Challenges are met with optimism and passion instead of deep sighs and frustration, and the team really bands together to achieve shared goals.

Caroline

Director of Operations Systems

What is your vision for the company?

Farmer's Fridge aims to make fresh, healthy food as accessible as a candy bar. We are on a mission to improve public health through better access to delicious, nutritious food.

Luke

Founder & CEO

How would you describe the company’s work-life balance?

I love coming to a place where my coworkers are supportive of my trials as a working Mom. Where time is made for quiet, uninterrupted work with weekly clarity breaks. Where we are fully supported in our projects. I get to bring all of myself to work, the Mom, the food lover, and the runner—and feel like each part is appreciated and celebrated!

Sarah

Customer Development Manager

What are Farmer's Fridge Perks + Benefits

Farmer's Fridge Benefits Overview

Benefits at Farmer's Fridge:

In This Together - Our HQ employees are currently working from home, but we stay connected virtually with weekly town hall meetings, social hours, and remote game nights. Our bonus roles as taste testers are also still intact! You can sample what new items we’re cooking up in our test kitchen with our menu team’s no-contact "employee drive-thru".

Happier Weekdays - Each day at work should fill you with joy, not dread. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity and inquiry; there's no hierarchy here when we're all swapping ideas.  

Innovate & Elevate - We're all teachers and learners. You'll grow, and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your personal bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.

Culture
Volunteer in local community
We love to engage with our community and participate in events that are aligned with our mission
Partners with Nonprofits
Farmer's Fridge partners with local schools, food shelters, and community groups to donate nutritious meals to those who need it most.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Farmer's Fridge's (majority female!) management team is as diverse as our staff, and we are focused on continuous improvement of our DEIB initiatives.
Diversity manifesto
Hiring Practices that Promote Diversity
We are dedicated to hiring a team that reflects our community and have incorporated best practices and bias training at every step of our hiring process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Farmer's Fridge employees can contribute up to $2750 annually to their Health Care FSA, up to $5000 to their Dependent Care FSA, and $270 monthly for parking or commuting.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Farmer's Fridge provides employees with a 401(k) matching plan with immediate vesting. We match 100% of contributions up to 3% of an employee's annual gross pay and an additional 50% up to 5%.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Farmer's Fridge offers flexible start and end times to allow employees to prioritize family obligations and work-life balance.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Regular team celebrations for company milestones and other special events.
Free Daily Meals
Of course we're our own biggest fans - employees enjoy daily Fridge credits and home delivery subsidies.
Stocked Kitchen
We have snacks and drinks available.
Happy Hours
Parking
Free parking in the city of Chicago. Who knew?!
Recreational Clubs
Our sports leagues fuel teamwork and collaboration with a healthy dose of fun competition.
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

If all of this sounds good to you, take a look at our current openings!

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