Oh Snap!
This job is no longer active - but you can still view the details below.

DIGITAL MARKETING - MARKETING TECHNOLOGY ECOSYSTEM STRATEGIST

| Chicago

JOB DESCRIPTION

Description

Working within Caterpillar’s Digital Customer Engagement team, the Marketing Technology Ecosystem Strategist creates and drives the experience strategy, vision, and roadmap of business capabilities and the customer experience. This role is cross-functional and will work closely with business, user experience, technology, and leadership teams to envision, develop and implement digital customer experiences. The Marketing Technology Ecosystem Strategist is both creative and analytical, able to work effectively in a matrix organization, adept at synthesizing a variety of technologies and capabilities into customer experiences. The Marketing Technology Ecosystem Strategist is customer focused and technology savvy with a proven track record of designing and implementing successful experiences across technology platforms

Job Duties / Responsibilities

 

  • Lead the creation of a marketing technology stack ecosystem to drive organizational alignment and commitment towards achieving defined results based on business objectives
  • Builds and socializes a digital marketing capabilities roadmap, clearly articulating needed sequencing and dependencies, gaining alignment with business marketing stakeholders
  • Serves as the Enterprise functional/capability SME for marketing ecosystem technologies
  • Works with cross-functional teams to drive marketing activities necessary to achieve business objectives
  • Evaluate business problems through engagement with business marketing teams to assess opportunities for automation or process improvement through existing technology implementations
  • Lead the development of business cases taking into consideration all stakeholder needs to avoid point solutions
  • Develop plans to ensure maximum business utilization of technology implementations
  • Works with business partners to assess return on investment on proposed new capability
  • Creates plans to retire systems made redundant by new software implementations
  • Define and develop reports of progress towards business goals
  • Improve marketing effectiveness throughout the organization through enablement of tools for distributed marketing teams.

Additional Information:

• Relocation is not available for this position

• Travel requirement is 25%

Qualifications

 

Basic Requirements:

  • Bachelor’s degree
  • 4+ years of progressively responsible digital job experiences

 Top Candidates Will Also Have:

  • Experience in working with a digital marketing team
  • Experience with Salesforce
  • Strong customer focus
  • Understand digital technology and systems
  • B2B and B2C experience, working with large brands/complex organizations
  • Excellent interpersonal skills, presentational, analytical, and literacy skills.
  • Experience working on large/complex digital marketing initiatives

 

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.

 

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

Read Full Job Description

Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Amazon Web ServicesFrameworks
    • AWS ElasticSearchFrameworks
    • AWS Code PipelineFrameworks
    • DockerFrameworks
    • ApigeeFrameworks
    • FlinkFrameworks
    • AkkaFrameworks
    • Amazon ECSFrameworks
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • DynamoDBDatabases
    • RDSDatabases
    • SalesforceCRM

Location

In the heart of Chicago's lively West Loop area, we have easy access to public transport, great bars and restaurants, and an awesome office roof deck.
Caterpillar Does Digital: The Machine Learning Behind the Machines
Watch

What are Cat Digital Perks + Benefits

Culture
Partners with Nonprofits
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
More Jobs at Cat Digital23 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Internships
Product
Project Mgmt
Sales
Data + Analytics
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Sales
new
Chicago
Product
new
Chicago
Project Mgmt
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Developer
new
Chicago