Digital Marketing Senior Manager
At Beyond Finance, we’ve made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, supportive user-centric technology, and customized financial solutions, we’ve helped over 200,000 clients on their path to a debt-free life.
While we’re proud of what we’ve already accomplished (over $1 billion in resolved debt), we're searching for new collaborators to help us get to the next level! If you’re looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.
Beyond Finance is looking for an experienced marketer to join our growing digital marketing team. This position is focused on driving the growth and profitability of our paid digital program. We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations.
As a key member of our Marketing team, this position will engage in activities to attract new customers and ensure strategic alignment in the market. The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing digital experiences to grow and drive the business forward. This position reports into Marketing leadership and works cross-functionally with product, analytics, design and sales teams.
What You’ll Do
- Manage paid digital channels including paid search, paid social, and display to profitably drive user acquisition
- Develop, own and implement testing initiatives to improve conversion rate and profitable of marketing campaigns
- Manage and implement new digital marketing campaigns directly in Google Ads, Facebook Ads, and other platforms
- Analyze key metrics across all digital marketing campaigns to identify trends and opportunities for continuous improvement
- Make data-driven recommendations to inform strategic roadmap of paid digital channel
- Collect, analyze and report on key metrics from all digital campaigns
- Collaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controls
- Other tasks and projects as assigned
What We Look For
- BS/MS degree in Marketing or a related field
- 5+ years’ experience related to SEM and digital marketing
- Prior Financial services and/or lead generation experience preferred, but not required
- Expertise in paid search self-service platforms (Google Ads, Microsoft Ads, etc.)
- Strong understanding of optimization levers & testing approaches across search platforms
- Strong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environment
- Proactive and hungry self-starter that enjoys and thrives working in a fast-paced environment
- Ability to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
- Outstanding ability to think creatively, and identify and resolve problems
- Experience with analytics tools such as Looker, Tableau, Google Analytics, etc.
- Excellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationale
- Demonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experience
- Willingness to dive deep into the data to understand what is driving end to end campaign performance
- Creative thinker with excellent written and oral communication skills
Why Join Us?
While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:
- Considerable employer contributions for health, dental, and vision programs
- Hybrid work models
- Generous PTO, paid holidays, and paid parental leave
- 401(k) matching program
- Merit advancement opportunities
- Career development & training
And finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.
Beyond Finance does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job positions. No fee will be paid to their parties who submit unsolicited candidates directly to Beyond Finance employees or the Beyond Finance HR team. No placement fee will be paid to any third party unless such a request has been made by the Beyond HR team.
