Digital Marketing Specialist, Paid Search at SpotHero

| Chicago
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SpotHero is seeking a Digital Marketing Specialist - Paid Search, to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi-channel, direct response digital campaigns that drive business growth. 


Who we are: 

SpotHero is one of Chicago’s hottest tech companies! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. 

If you want to make the world a better place, it turns out that parking spaces are a fantastic place to start. Why did you miss that critical appointment? Parking. Why were you stressed and sweating on that first date? Parking.

If there were a way to make people impervious to parking problems, that would solve more than just a question about where to leave one’s car. That would help people be fully present in their lives. That would make a difference! And that’s what SpotHero does. SpotHero isn’t just in the parking space business, we’re also in the business of creating space for life.

So if you’re looking for a job where there’s space for you—the whole you—and where you get to use all your skills to build something new, exciting, fast-growing, and truly world-changing, then great, come to SpotHero!


What you will get to do: 

  • Own and manage campaign organization and launching new campaign types
  • Drive new user acquisition growth by helping to plan, implement, and optimize digital marketing campaigns across multiple channels.
  • Identify areas of opportunity to grow and scale the SEM channel 
  • Analyze campaign performance and translate data into recommendations and plans for revising the campaign strategy
  • Research keyword data, keyword cleanup and create + execute keyword strategy 
  • Assist with SEM campaign strategy and execution with an opportunity for channel ownership.
  • Research and identify new opportunities to scale SEM campaigns, both in the form of growing current programs and exploring new growth opportunities while understanding potential impact on the business.

Who You Are:

  • You are Analytical - Your strong quantitative skills lend to creative and effective problem solving.
  • You are Curious - You are innovative, resourceful, and naturally inquisitive. You ask questions and are constantly looking for ways to improve upon things.
  • You are Tenacious - You are hungry to find “Game Changers” that move the needle; you embrace the unknown.
  • You are a team player - you work with multiple individuals to complete a task or achieve a goal. 

What you bring: 

  • 1+ year experience in digital marketing.
  • Familiarity with Google Analytics, Google Adwords, Bing Ads, or similar platforms.
  • Demonstrated understanding of SEM best practices and tactics for driving growth.
  • Strong analytical skills; experience with reporting and data analysis.
    • Including Pivot tables, Excel Formulas, and data manipulation 

You may also have:

  • Some experience with mobile app marketing, SEO, and affiliate marketing
  • Certifications: Google Ads, Bing Ads/Microsoft Advertising, Google Analytics

Seeking candidates in the below locations: 

    • Chicago, IL, US

Even if you don't check all of the boxes, please still apply! We'd love to meet you + hear how you can help SpotHero drive into the future.



What we are offering:

  • Career game changer – A truly unique experience to work for a leading e-commerce company with the opportunity to grow into any of several roles within the company.
  • Flexible, unlimited PTO policy and supportive work/life balance – we value and support every Hero on the team, and create space for life!
  • Excellent benefits – We cover 95% of Medical Premiums, 50% of Dental & Vision Premiums, and offer company sponsored Life Insurance, 401K + company match, and generous parental leave.
  • Annual parking stipend (duh- we help people park!)
  • The opportunity to collaborate with creative, innovative, and passionate people in a casual, yet highly productive, atmosphere.
  • Our award-winning culture has received recognition from Built In’s 2021 Moxie Awards, as a 2021 Best Places to Work in Chicago, Top Company Culture by Entrepreneur, a Top Workplace by Chicago Tribune, and one of Chicago’s Best Places to Work for Women Under 35 by Crain’s Chicago Business.


At SpotHero, we Respect Fellow Drivers by providing an inclusive interview experience for everyone, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. Please let our team know of your need when you apply or as you begin interviewing with our team.

 

SpotHero is an equal opportunity employer. We know that a diverse workforce is the strongest workforce, and are committed to building and supporting an inclusive environment for all.

 

PLEASE NOTE: This position is ineligible for visa sponsorship.  To be considered for this role, you must be legally authorized to work in the US and not require sponsorship for employment now or in the future.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • AWS (Amazon Web Services)Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HiveDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • BrazeCRM
    • MailChimpEmail
    • MandrillEmail
    • Oracle ResponsysEmail
    • MarketoLead Gen

Location

Our custom built office is located in the heart of the Loop, close to the Brown, Orange, Pink, Purple, and Red Lines.

An Insider's view of SpotHero

What’s the vibe like in the office?

There's a lot of collaboration and positive energy throughout the entire day at SpotHero. There are a lot of funny people that work at SpotHero; it's hard to get through the day without a few genuine hearty laughs, which is a really fun way to take a break from being nose deep in a project.

Michelle

Account Executive

How does the company support your career growth?

There’s so much room to grow at SpotHero. From the very beginning, I was encouraged to think about my career goals and steps I could take towards achieving them. I recently made the transition to a new team, and everyone has been incredibly supportive as I learn a new skill set and look to further grow my career!

Maggie

Digital Marketing Specialist

What is your vision for the company?

I joined SpotHero to contribute to the future of mobility as I imagine walking down the street with my pre-school aged children one day and being able to point out aspects of the mobility ecosystem that I played a role in building. In this vein, I believe SpotHero will emerge as the platform that powers the last quarter mile of mobility.

Paolo

VP, Vertical Business Teams

What are SpotHero Perks + Benefits

SpotHero Benefits Overview

We offer our employees a way to find community through Employee Resource Groups. We currently have six different established groups and evaluate offerings on a semi-annual basis.

In the US we cover up to 90% of Medical Premiums, 50% of Dental & Vision Premiums, company-sponsored Life Insurance, 401K, and generous parental leave.

Flexible PTO policy and great work/life balance – We value and support each individual team member.

Annual parking stipend – we help people park!

Culture
Volunteer in local community
SpotHero participates in local volunteer activities such as installing art galleries in elementary schools with I Paint My Mind and building homes with the House That Tech Built.
Partners with Nonprofits
Through our monthly bake sales we partner with nonprofits such as C.A.R.E. Animal Rescue, Center on Halsted, and ALIVE rescue.
Friends outside of work
Eat lunch together
Intracompany committees
SpotHero has culture committees that promote wellness and diversity and inclusion.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
In addition to our DEI Task Force team, we also have a number of ERG's including African Americans/Blacks at SpotHero, Neurodiversity ERG, Women at SpotHero, LGBTQ+ ERG, Parents at SpotHero, etc.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We cover Short Term Disability at no cost to you.
Dental Benefits
Our competitive Dental plan is through Guardian. Our plan has a unique rollover benefit to encourage plan use. In addition to child orthodontia, we are proud to offer adult orthodontia coverage!
Vision Benefits
Our vision plan is through Guardian through VSP Choice Network. Our plan has a low co-pay for your annual exam and includes an annual stipend for lenses or frames.
Health Insurance Benefits
Our medical plans are through Blue Cross Blue Shield, and we offer a High Deductible Health Plan with no employee payroll contribution required. We also contribute to HSA accounts on your behalf.
Life Insurance
SpotHero covers Life & AD&D coverage, up to 100% of your salary, at no cost to you.
Wellness Programs
Onsite Gym
Team workouts
SpotHero sponsors an annual fitness challenge where employees can participate in hydration, sleep, and fitness challenges.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
You’ll have the opportunity to take advantage of traditional and Roth savings options with financial advisers at Fidelity Investments who are ready to assist with your retirement planning.
401(K) Matching
SpotHero's 401k plan matches 50% for an employee's contributions up to 6% of their annual based salary.
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide three months of parental leave for all employees.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Fantastic Eats - Take a break and enjoy some grub with the team, catered weekly from your favorite Chicago spots. For a midday pick me up, choose from our endless variety of snacks or our cold brew on tap. • Team Events - From WhirlyBall and ice skating to rooftop happy hours and spontaneous ice cream parties - we're always looking for new ways to have fun together! • Casual Work Environment - Be comfortable while you work. Take a nap if you need it or squeeze in a few yoga poses between meetings. • Employee Wellness Program. We encourage work/life balance through financial wellness talks, meditation sessions, and mind & body nutrition education. Plus, we encourage our team to get out and give back to our local community. • Professional Development. We support personal and professional development through mentorship programs, diversity & inclusion trainings, and learning how to work with one another based on our personality types.

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