Sprout Social develops and delivers social media engagement, advocacy and analytics solutions for more than 25,000 leading brands and agencies around the world including the Chicago Bulls, Sony Electronics, Indiana University, Make-a-wish Foundation, Edelman, and Subaru. We’re relentless about solving hard problems, building elegant software and ensuring customer and team success.

We are looking for an experienced Digital Marketing Specialist to join our growing revenue marketing team. The revenue marketing team is responsible for driving inbound trials, demos, and leads through our website from paid and organic digital marketing channels. This is an opportunity to have a direct impact on the performance of these metrics by improving our digital marketing results.

As a member of our paid media team, you will be responsible for the day-to-day management and optimization of our paid search, display, and paid social accounts as well as other paid marketing initiatives. In this role, you will have a material impact on a rapidly growing business and will be able to contribute directly to our top of funnel marketing goals. You will partner with multiple cross-functional teams to improve conversion metrics, including but not limited to web strategy, UX design, demand generation, marketing analytics, product marketing, sales and marketing operations.

In your previous experience, you have been responsible for managing paid marketing in a B2B SaaS or similar environment. You have worked at a company with a large sales team and understand the SaaS sales funnel. You use paid search and/or paid social platforms regularly and have experience managing both domestic & international paid marketing initiatives. In addition, you’re detail-oriented, quantitatively proficient, and able to analyze data from various tools (i.e. SA360, Google Analytics, Tableau, Salesforce) to make data-driven optimizations. 

We’re looking for a creative, collaborative, numbers-driven learner to help improve our paid media efforts. If you are naturally inquisitive, enjoy balancing creative problem solving with data analysis, and are looking to grow your skills with a best in class team, we’d love to talk to you!

Qualifications:

These are the minimum qualifications that our hiring team is looking for in this role:

• Minimum of 1-2+ years of digital advertising experience
• Ability to develop, execute and optimize Paid Search (PPC) and/or paid social tactics & strategies. Proficient in Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads.
• Experience reporting on the various paid channels performance and provide optimization recommendations

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• Experience managing campaigns with the a direct response & lead generation goal
• Experience with conversion rate optimization and A/B Testing across various paid platforms
• Programmatic ad buying experience within a ad serving platform to manage paid media campaigns
• Proficient in Web Analytics (i.e. Google Analytics), CRM tools (i.e. Salesforce), and leveraging various data sources to make optimization decisions

Within 1 month, you will...

• Learn about and be trained on Sprout’s marketing funnel and current paid media performance
• Work with the performance marketing team to get on-boarded and understand past and present paid media initiatives and strategies
• Get to know the revenue marketing team and have a clear understanding of team goals and objectives
• Meet with key partners in demand generation, SEO, social, content, and design to learn about the scope of their work and the various paid media projects they have participated in
• Get access to paid media accounts and past reports
• Participate in weekly stand ups and discuss the progress of current projects

Within 3 months, you will...

• Have a grasp on how paid media impacts the sales funnel
• Become familiar with data in ad platforms, Google Analytics, and Salesforce and how to pull reports on spend, traffic, conversion metrics (trials, demos, leads), and other customer segment data to identify actionable insights
• Begin to build, launch, and optimize campaigns in ad platforms
• Monitor and manage budgets across various paid media platforms
• Measure and report on performance of ongoing campaigns
• Effectively leverage ad platforms to identify campaign performance opportunities

Within 6 months you will...

• Autonomously manage day to day execution and optimization across paid media channels
• Regularly report on results and impact of campaigns
• Develop short- and long-term optimization strategies to further improve digital marketing performance
• Identify new channels for testing and opportunities within existing channels to test
• Partner with cross-functional teams to implement new campaigns and initiatives
• Start gaining an understanding of the sales processes and how our digital marketing efforts can support sales

Within 12 months you will...

• Have advanced knowledge of our tech stack and tools needed to effectively run digital marketing campaigns
• Consistently measure, analyze, and communicate campaign performance
• Proactively develop and execute campaign optimization strategies that improve conversion metrics (CVR, CPL, CAC) and drive revenue
• Have a very strong understanding of the B2B SaaS model and the digital advertising levers that can be pulled to drive performance. Understand where to prioritize efforts to make the most impact in the marketing funnel
• Collaborate effectively across the organization to improve entire customer journey throughout the marketing funnel
• Work with your manager to understand their long-term road map and where we can help facilitate growth 
• Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet. 

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. 

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity— race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2020 DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

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