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Digital Marketing Specialist

| Chicago
ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our software allows all users, from small companies to enterprise, the power to make smarter business decisions based on data-driven analytics.
Over the past couple years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.

We are looking for a highly organized and driven team member with experience in digital media optimization. You’re a street fighter, relentlessly optimizing media spend. You’re not afraid to ask for test budgets because you know that you have the tenacity to find a way to make it work. You won’t give up and you know how to back everything up with data, showing the return - specifically with expertise in paid search.

What Your Day Could Consist Of:

  • Optimizing digital media for funnel marketing metrics
  • Coordinating and communicating across the marketing team to maximize revenue and campaign optimization strategies
  • Owning and managing ad campaigns, including ad trafficking, quality assurance, performance monitoring and optimization, campaign asset troubleshooting, reporting, etc
  • Using best practices to track, measure, and analyze campaign and flight activities
  • Resolving delivery and performance problems
  • Testing ad creative to run on the web and mobile devices
  • Monitoring campaigns throughout their lifecycle and communicate with marketing team on issues and status
  • Following ad operations workflow and suggest enhancements to the process

What You Need:

  • Two or more years of ad trafficking experience required
  • You have extensive experience with managing paid search campaigns and familiarity applying those strategies to other digital tactics like retargeting and Facebook; but we're also looking for someone that can also research and recommend new platforms
  • Demonstrated ability to create and execute upon a relevant B2B focused digital media strategy
  • Strong technical understanding of ad tags, 3rd party ad serving tools, and reporting
  • Familiar with ad technology, supporting strong execution on your digital media strategy
  • Strong analytically thinking, mathematical, strategic, organizational, and creative problem-solving skills
  • Strong organization skills, diligence, and follow-through
  • Self-starter with disciplined workflow practices
  • Deep understanding of the online advertising ecosystem, including the programmatic space
  • In-depth knowledge of the digital advertising industry, advertising technology, concept, and terms

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.
1 N. Dearborn, Chicago, IL 60607

What are ActiveCampaign Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs

Additional Perks + Benefits

Life/Disability Insurance. Catered Lunches. Open Vacation Policy. Relocation Packages. Dual monitor & stand-up desk workstation. FOND Membership. Work/Life Balance. Competitive Salaries.

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