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Digital Marketing Specialist

| Chicago

Looking for a fast-paced, key role in a growing tech company? Cappex is looking for a full-time Digital Marketing Specialist. We want an ambitious candidate passionate about marketing, with the ability to translate that knowledge into core digital channels. The perfect candidate will be able to communicate the Cappex voice and value propositions to various audiences through email marketing, social media, print, industry events, and more. Someone who stays informed of current trends, regularly acquires new skills and is eager to make a significant impact on our business.

Our modern office is located in downtown Chicago and we offer the following perks:

  • Work in a casual environment with talented and passionate people
  • Free snacks and soft drinks
  • Full benefits package and a matching 401k plan
  • Pre-tax transit benefits
  • Divvy Bikes subscription discount
  • Summer hours
  • 360 degree views from the 59th floor

Key Responsibilities

Reporting to the Director of Marketing, you will be responsible for:

  • Managing end-to-end production and deployment of emails including designing, coding, deploying, testing and reporting while working with various internal teams to improve email workflow
  • Creating a social media strategy and posting regularly
  • Work with various departments to devise marketing plans and execute tactics
  • Recommend digital channels and test campaigns to find new sources of customer acquisition
  • Assist in designing marketing collateral including ads, landing pages, presentations, and sales handouts
  • Apply a data-driven mentality to measure and optimize all marketing efforts

Required Qualifications

  • Bachelor's degree with 3+ years professional experience in digital marketing
  • Practical knowledge of marketing best practices with the ability to effectively communicate business value to consumers
  • Good knowledge of HTML/CSS
  • Experience with email marketing from writing compelling copy to deploying and reporting results
  • Experience successfully running paid social media campaigns
  • Experience analyzing data using multiple tools such as Google Analytics, Excel, and business intelligence programs
  • Proficiency in Microsoft Office tools (Excel, PowerPoint, Word)

The perfect candidate will also possess:

  • Familiarity with Salesforce CRM and Marketing Cloud (formerly ExactTarget)
  • Experience with graphic and web design, particularly Photoshop, InDesign, and Adobe Creative Suite
  • Strong understanding of email coding, best practices, mobile responsive email design & email rendering issues across clients
  • Experience working with SQL and relational databases is a plus

About Cappex

Cappex.com is a growing and successful company with a great mission to help connect students and colleges. More than 8 million high school students have registered on Cappex's family of websites (Cappex.com & CollegeGreenlight.com) connecting with roughly 1,000 colleges. Every year, more than 1.2 million new users register for Cappex.

To Apply:

All applications will be kept confidential. We appreciate all interest, but will only contact those applicants with whom we wish to proceed further. 

Equal Opportunity Employer

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