project44 is revolutionizing the freight and logistics industry by applying cutting edge technologies to automate the entire lifecycle of freight shipments including quoting, scheduling, and real-time visibility. project44’s network of APIs is capable of optimizing the shipment lifecycle, empowering companies to deliver the best customer experience possible, and provide up to date data while cutting costs along the way.

As part of the Demand Generation Team at project44, the Digital Marketing Specialist will be responsible for scaling our lead generation programs across multiple digital channels such as PPC, SEO, display, retargeting, paid social, and email. This role will ensure that we are constantly experimenting with and optimizing marketing campaigns to drive quality leads for the sales team and meeting or exceeding our revenue targets.

 You are metrics-driven, understand marketing automation, have experience in multiple digital marketing channels and most importantly possess a growth marketing mindset. You are someone who challenges the status quo, looks for new opportunities, takes a build-measure-learn approach to marketing campaigns and demonstrates passion for your work.

Key Accountabilities

• Execute and measure digital marketing campaigns, across all channels: e-mail, paid social, paid search, display and more to generate high quality leads
• Responsible for weekly reporting of digital campaigns, website analytics and business-related KPI’s including MQLs, SQLs, pipeline and ROI
• Brainstorm new and creative demand generation strategies
• Building email campaigns, database selection, create, test and execute emails to generate/nurture leads and support partners/events/ad-hoc
• Analysis of current email marketing campaigns and making recommendations for improvement
• Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
• Creating campaigns for tracking leads and upload leads with correct tracking in place
• Analyze lead flow and areas for improvement - report on program results and develop insights on performance

Requirements & Preferred Skills

• 3 - 5 years of experience in digital marketing across multiple channels (PPC, SEO, Display, Social, Email Marketing)
• B2B lead/demand generation experience preferred
• Working knowledge of Pardot/Salesforce or some exposure to Marketing Automation tools preferred
• Strong experience in Google Adwords (Search, Display and Retargeting) required. LinkedIn Ads experience preferred
• Strong organization skills, meticulously thorough and tenacious
• Self-starter. Able to learn quickly, prioritize effectively and deliver results in a fast-paced environment