Digital Marketing Specialist

Essential Duties and Responsibilities:

Immediate opening for an internet savvy and energetic team player who is a creative and proactive thinker to plan, manage and optimize successful SEM/PPC marketing campaigns. We are searching for a talented, creative individual with experience in managing paid search campaigns to join our team.

Your responsibilities may include:

• Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
• Implement successful bidding strategies and effective keyword management.
• Continually monitor, revise, and optimize ad text as necessary.
• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
• Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
• Performing other duties as assigned.

Essential Qualifications:

• Analytical and problem-solving skills
• Excellent phone ability; extreme internet and e-mail proficiency.
• Proficiency with Microsoft Office Suite, Google Docs, Google AdWords, AdWords Editor, Yahoo/Bing Ads

Preferences:

• Google Adwords Certification.
• Knowledge of and experience with Google Analytics.