CraftJack is a great place to work. We're a small team solving real problems, established and profitable and reaching millions of consumers each month. At CraftJack, your voice will be heard, your work will be seen, and the results will be immediately apparent. We collaborate openly and treat each other with respect. And we like to have our fun.

Summary of Position

We’re looking for a highly organized individual who is ready to take the next step in his or her digital marketing career. You will handle the day-to-day tasks and monitoring of our paid search, display and paid social campaigns. You will assist with reporting, keyword research, campaign builds, bid optimization, ad copy development, ad copy testing and much more. The digital marketing analyst will have the opportunity to collaborate with other members of the marketing team and interact closely with the product, sales and account management teams.

The ideal candidate will have at least 1 year of paid search and display experience (including internships), great attention to detail, have a desire to learn new things and be excited to be part of a growing team. You will report directly to the Director of Digital Marketing and work closely with the Senior Digital Marketing Analyst.

Job Responsibilities

• Paid search campaign management – 40%
  • Make keyword bid changes to effectively drive more leads while maintaining or lowering CPL
  • Conduct ad copy testing and track results in Excel report
  • Regularly add irrelevant negative keywords to maximize campaign efficiency
  • Occasionally upload new keywords based on your research and/or suggestions from Google and Bing account teams
  • Build new campaigns when new service categories are launched
  • Monitor and protect company trademark on search results page
• Display campaign management – 10%
  • Determine most effective campaign types (retargeting, custom intent, in-market, etc.) and develop effective targeting strategy
  • Test new ad copy and images
  • Identify negative placements
  • Adjust bidding as needed
• Facebook paid social campaign management – 40%
  • Regularly update creative and keep it seasonally-appropriate
  • Determine the messaging and ad copy that works best on our audience
  • Manage and respond to comments on our ads
• Email marketing – 10%
  • Put together and send newsletters for both the Improvenet and CraftJack brands
  • Regularly test subject lines, send times, content, etc.
• Update daily, weekly and monthly reports for all digital marketing channels
• Assist other marketing team members on SEO, social, content and video projects as needed
• Stay up to date on digital marketing industry trends

Minimum Qualifications

• Bachelor’s degree in marketing, advertising, communications or a related field
• 1 year of hands-on management of paid search campaigns in Google Ads and Bing Ads, either in an agency or in-house environment
• 6+ months of display campaign management, including retargeting and prospecting
• 1 year of paid social experience, specifically using Facebook Ads Manager
• Proficient in Excel and comfortable creating and using pivot tables
• Highly analytical and comfortable analyzing and translating data from web analytics tools into actionable SEM and display strategies
• Ability to manage multiple projects while maintaining attention to detail and meeting deadlines
• Excellent communication skills, both verbal and written
• Proactive with a high sense of urgency and not afraid to try new things!

Preferred Qualifications

• Google AdWords and Google Analytics certified
• Experience using Google Sheets
• Email marketing experience, a plus
• Knowledge of Adobe InDesign, Illustrator and Photoshop, a plus

Perks and Benefits:

• Competitive salary with annual bonus
• 401K with matching
• Unlimited PTO
• Flexible hours
• Excellent medical, vision and dental insurance
• Free drinks and snacks in the office