At Lumere, we are clinicians, researchers, engineers, analysts, marketers, and strategic thought leaders focused on one mission: helping hospital leaders and physicians deliver the highest quality, most efficient care by uncovering and eliminating unwarranted care variation and unnecessary costs - specifically related to device and drug selection and utilization.

Our vanguard approach? Partnering with health systems to ensure that care delivery choices are always backed by data and guided by evidence, drug and device costs are justified by clinical outcomes, and doctors and hospital leaders have access to the right insights and analytics to make the best care decisions for every patient.

What you will be doing:

Lumere is currently seeking a full-time motivated and experienced Digital Marketing Specialist to join its Marketing team. This individual is expected to optimize Lumere’s website to drive organic growth. The Digital Marketing Specialist will work cross-functionally to shape and implement SEO and social strategies to optimize website conversion. You will have an opportunity to shape the digital experience and drive impact at a mission-driven high-growth healthcare services and technology company.

Responsibilities include:

• Understand Lumere's industry landscape and competition and perform keyword research to drive organic growth

• Provide analysis and recommendations dovetailing with SEO best practices for site structure, semantic markup and content development

• Optimize all content on website

• Identify, recommend, and implement on-page and off-page SEO strategies

• Integrate organic search and social strategies

• Manage all business social media channels

• Implement link building campaigns

• Implement SEO strategies to drive content marketing creation and strategy

• Implement local citation building campaigns

• Setup, monitor and track results using web analytics and social media dashboards

• Conduct technical and website audits

Qualifications:

• 3-4 years of SEO experience

• Experience with Google Analytics and experience preparing detailed reporting

• Ability to manipulate HTML, CSS and JAVA

• Experience working with CMS (preferably WordPress)

• Google Analytics Certification 

• Clear and effective communication skills- both oral and written

• Excellent attention to detail

• Strong prioritization skills

• Experience working cross-functionally

• Growth-company DNA – thrives in a fast-paced environment and shares an excitement to lead change

• Health care experience a plus

• Experience managing SEM a plus, including AdWords and Programmatic Advertising 

Technology Stack:

• Programming Languages: HTML, CSS, JavaScript

• SEO Tools: Moz, Google Analytics

• Competition tools: SEMRush

• Link Analysis Tools: Screaming Frog, AHREFS

• Data: Excel, GoogleSheets, Google Databox

• Webmaster Tools: Google Search Console