Digital Marketing Specialist

| Chicago

At Lumere, we are clinicians, researchers, engineers, analysts, marketers, and strategic thought leaders focused on one mission: helping hospital leaders and physicians deliver the highest quality, most efficient care by uncovering and eliminating unwarranted care variation and unnecessary costs - specifically related to device and drug selection and utilization.

 

Our vanguard approach? Partnering with health systems to ensure that care delivery choices are always backed by data and guided by evidence, drug and device costs are justified by clinical outcomes, and doctors and hospital leaders have access to the right insights and analytics to make the best care decisions for every patient.

What you will be doing:

Lumere is currently seeking a full-time motivated and experienced Digital Marketing Specialist to join its Marketing team. This individual is expected to optimize Lumere’s website to drive organic growth. The Digital Marketing Specialist will work cross-functionally to shape and implement SEO and social strategies to optimize website conversion. You will have an opportunity to shape the digital experience and drive impact at a mission-driven high-growth healthcare services and technology company.

Responsibilities include:

  • Understand Lumere's industry landscape and competition and perform keyword research to drive organic growth

  • Provide analysis and recommendations dovetailing with SEO best practices for site structure, semantic markup and content development

  • Optimize all content on website

  • Identify, recommend, and implement on-page and off-page SEO strategies

  • Integrate organic search and social strategies

  • Manage all business social media channels

  • Implement link building campaigns

  • Implement SEO strategies to drive content marketing creation and strategy

  • Implement local citation building campaigns

  • Setup, monitor and track results using web analytics and social media dashboards

  • Conduct technical and website audits

 

Qualifications:

  • 3-4 years of SEO experience

  • Experience with Google Analytics and experience preparing detailed reporting

  • Ability to manipulate HTML, CSS and JAVA

  • Experience working with CMS (preferably WordPress)

  • Google Analytics Certification 

  • Clear and effective communication skills- both oral and written

  • Excellent attention to detail

  • Strong prioritization skills

  • Experience working cross-functionally

  • Growth-company DNA – thrives in a fast-paced environment and shares an excitement to lead change

  • Health care experience a plus

  • Experience managing SEM a plus, including AdWords and Programmatic Advertising 

Technology Stack:

  • Programming Languages: HTML, CSS, JavaScript

  • SEO Tools: Moz, Google Analytics

  • Competition tools: SEMRush

  • Link Analysis Tools: Screaming Frog, AHREFS

  • Data: Excel, GoogleSheets, Google Databox

  • Webmaster Tools: Google Search Console 

Read Full Job Description

Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • IntercomEmail

Location

33 N LaSalle St. Suite 1500, Chicago, IL 60602

What are Lumere Perks + Benefits

Culture
Volunteer in local community
Culinary Care
Friends outside of work
Eat lunch together
Intracompany committees
Affinity Groups, Sports teams, GrassRoots Environmental Group, Book Clubs, Manager Forums, etc.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary caretaker. Acme Co. also provides 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Health and wellness initiatives: discounted gym membership, in-office yoga and meditation, variety of snack and beverage options, monthly catered lunch, and more! • Competitive compensation package (includes equity • Social events: Books and Brews, game nights, recreational sports leagues, team outings, fireside chats, and volunteer programs • Ongoing professional development and mentorship opportunities • Open and collaborative office environment, standing desks, beer and cold brew on tap, and casual dress

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