Digital Media Specialist

| Remote
Sorry, this job was removed at 7:43 a.m. (CST) on Wednesday, September 22, 2021
Find out who’s hiring remotely
See all Remote jobs
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Description
Everspring, Inc. is an ed-tech trailblazer. We create customized, integrated digital solutions that enable top universities to design and deliver their programs online, with excellence. Our exceptional technology platform and complementary services empower universities to focus on teaching engaging content that transforms lives.
The Digital Media Specialist will be joining our Marketing team. This individual must have solid understanding of the digital marketing landscape, and have experience building and optimizing paid media campaigns. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment. Everspring is a growing company, and to feel at home here, you need to thrive in a fast-paced environment, be self-motivated and a proactive problem-solver.
Requirements
Campaign Management

  • Own creation and execution of digital advertising efforts
  • Monitor conversion tracking to ensure consistent advertising presence & accurate reporting
  • Manage day-to-day paid media buys, including campaign analysis and performance monitoring
  • Deliver actionable audience and optimization-based insights
  • Understand performance objectives, develop paid media strategies to meet, or exceed, them


Testing & Innovation

  • Construct testing plan and execute on-going tests within advertising channels to assess targeting, bidding & content strategies
  • Work cross-functionally within the organization to ensure user experience throughout the purchase funnel is aiding conversion
  • Keep daily tabs on industry trends and serve as a subject matter expert internally


Cross Functional Collaboration

  • Work with client engagement to understand goals, address partner needs, and communicate results and insights.
  • Work with the Analytics team to facilitate reporting and ad hoc analysis.
  • Work with internal teams to design and implement new digital media capabilities.


Qualifications

  • 2+ years of experience working in a digital marketing capacity
  • Experience managing a large paid media budget
  • Familiarity with digital advertising tools & platforms preferred (Facebook Power Editor, AdEspresso, Hootsuite, AdWords, or similar)
  • Working knowledge of the holistic digital landscape: video, audio, programmatic, paid search and marketing analytics
  • Proven technical and analytical aptitude, with a curiosity for testing and innovation
  • Effective communicator and collaborator; experience working with cross-functional teams
  • Proactive mindset and the ability to meet multiple objectives in a fast moving, entrepreneurial environment
  • Creative thinker with analytical mindset to support insights with data
  • Strong organizational skills with an eye for detail and quality
  • Team player with an entrepreneurial spirit


About Everspring
We offer a range of full-service turnkey solutions and fee-for-service offerings, as well as a set of innovative standalone products. We deliver industry-leading outcomes in academics and instructional design; market research and program design; marketing and lead generation; recruitment and enrollment services; student support and retention services; and technology infrastructure and analytics. Our proprietary methodologies yield uniquely tailored solutions that drive tangible value for our university partners, their faculty, and their students.
Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021.
Covid-19 Note:
In the spirit of caring for one another and our community, please note that upon accepting an offer of employment from Everspring, you will be required to share proof of a Covid-19 vaccination.
EEO:
Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.
#LI-Remote

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Experts at staying connected in person or virtually, our office is located in the Loop, steps from the river, public transit and the best food in the West Loop and River North. We've adopted to a hybrid work environment, empowering our teams to decide when it makes sense to be onsite.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about EverspringFind similar jobs