Digital PR Manager
As a Digital PR Manager, you’ll be an experienced and passionate PR expert to join our team and work across 3 of our US brands. We will be looking to you for your thought leadership, idea generation for content briefing and heavy media outreach to secure content coverage. You will implement the strategy set by the PR director and Earned Media Strategist in order to hit our PR and SEO KPIs. You can share with us your innovative ways of placing content in order to drive brand mentions, social shares and back links to our website. This role is an exciting opportunity for someone who wants to be part of a new and evolving discipline bringing PR and SEO together to drive great business results.
What you’ll do:
- Bring fresh strong creative ideas that excite our target media ensuring campaigns are both realistic and relevant
- Stay abreast of the media landscape - develop and nurture relationships with journalists and online publishers
- Work closely with the Off Page SEO manager to execute the strategy to acquire links from identified prospects
- Collaborate with writers, designers, compliance and media relations to see campaign projects through to completion - navigating and building processes with stakeholders
- Jump on reactive news/journalist requests as well as other quick opportunities to maximize link acquisition
- Draft high quality press and outreach materials that are focused on gaining coverage and importantly links - creating multiple press angles for effective pickup
- Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against KPIs
- Develop and build extensive, relevant media lists of contacts to target using media databases and research expertise
- Report and monitor campaign metrics of success and evaluate results of coverage, link acquisition as well as learnings
- Monitor SEO/Digital PR industry news to ensure you are up to date on the latest happenings, trends and techniques, allowing you to expand your knowledge and contribute in a meaningful way to both SEO and PR discussions.
Who you are:
- At least 2 years’ experience in PR (including digital) or content marketing role
- Experience working alongside traditional PR and comms
- Demonstrable experience of high-profile placements and hitting campaign KPIs
- Know what it takes to work within a highly regulated sector
- Have a ‘little black book’ of contacts
- Demonstrable knowledge and understanding of content marketing, including outreach strategy
- Good working understanding of SEO, especially off-page SEO
- Experience in Finance or tech sector
Team Perks and Benefits:
- Performance Bonuses
- Stock Purchase Options
- Tuition Reimbursement Program
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- Dog-friendly office
- In-building gym
- CTA stop a block away, Shuttle to/from Metra
- Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars
Our Company:
The tastytrade, Inc. family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastylive is now affiliated with companies like a brokerage firm (tastyworks in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.
Location: We have two great offices in the West Loop of Chicago and are currently hybrid meaning we’d love to see your face a few days a week at either one!
tastylive
19 N Sangamon St.
Chicago, IL 60607
tastyworks | IG NA
1000 W Fulton Market #220
Chicago, IL 60607
*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!