Digital PR Manager

| Chicago | Hybrid
Sorry, this job was removed at 11:05 a.m. (CST) on Thursday, January 5, 2023
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

As a Digital PR Manager, you’ll be an experienced and passionate PR expert to join our team and work across 3 of our US brands. We will be looking to you for your thought leadership, idea generation for content briefing and heavy media outreach to secure content coverage. You will implement the strategy set by the PR director and Earned Media Strategist in order to hit our PR and SEO KPIs. You can share with us your innovative ways of placing content in order to drive brand mentions, social shares and back links to our website. This role is an exciting opportunity for someone who wants to be part of a new and evolving discipline bringing PR and SEO together to drive great business results.

What you’ll do:

  • Bring fresh strong creative ideas that excite our target media ensuring campaigns are both realistic and relevant
  • Stay abreast of the media landscape - develop and nurture relationships with journalists and online publishers
  • Work closely with the Off Page SEO manager to execute the strategy to acquire links from identified prospects
  • Collaborate with writers, designers, compliance and media relations to see campaign projects through to completion - navigating and building processes with stakeholders
  • Jump on reactive news/journalist requests as well as other quick opportunities to maximize link acquisition
  • Draft high quality press and outreach materials that are focused on gaining coverage and importantly links - creating multiple press angles for effective pickup
  • Perform quality outreach over multiple channels, including phone and email, leading to demonstrable results against KPIs
  • Develop and build extensive, relevant media lists of contacts to target using media databases and research expertise
  • Report and monitor campaign metrics of success and evaluate results of coverage, link acquisition as well as learnings
  • Monitor SEO/Digital PR industry news to ensure you are up to date on the latest happenings, trends and techniques, allowing you to expand your knowledge and contribute in a meaningful way to both SEO and PR discussions.

Who you are:

  • At least 2 years’ experience in PR (including digital) or content marketing role
  • Experience working alongside traditional PR and comms
  • Demonstrable experience of high-profile placements and hitting campaign KPIs
  • Know what it takes to work within a highly regulated sector
  • Have a ‘little black book’ of contacts
  • Demonstrable knowledge and understanding of content marketing, including outreach strategy
  • Good working understanding of SEO, especially off-page SEO
  • Experience in Finance or tech sector

Team Perks and Benefits:

  • Performance Bonuses
  • Stock Purchase Options
  • Tuition Reimbursement Program
  • Gym Membership Reimbursement
  • Commuter Benefits
  • Pet Insurance
  • Wellness & Mental Health Programs
  • Charitable Donation Matching
  • Two Paid Volunteer Days Off
  • Daily catered lunch when in the office
  • Full kitchen with snacks and beverages
  • Dog-friendly office
  • In-building gym
  • CTA stop a block away, Shuttle to/from Metra
  • Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Our Company:

The tastytrade, Inc. family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastylive is now affiliated with companies like a brokerage firm (tastyworks in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.  
 
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location: We have two great offices in the West Loop of Chicago and are currently hybrid meaning we’d love to see your face a few days a week at either one!  

tastylive
19 N Sangamon St. 
Chicago, IL 60607 

tastyworks | IG NA
1000 W Fulton Market #220
Chicago, IL 60607 

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective-CLanguages
    • ReactLibraries
    • Ember.jsFrameworks
    • KubernetesFrameworks
    • Ruby on RailsFrameworks
    • TerraformFrameworks
    • React NativeFrameworks
    • AkkaFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • CouchbaseDatabases
    • DynamoDBDatabases
    • GitHubServices

Location

Rich with restaurants and culture, Fulton Market, once a meatpacking district, now exists as one of the hottest neighborhoods for tech companies.

An Insider's view of IGNA | tasty

What’s the vibe like in the office?

We’re in a fast-paced industry, but no matter how busy people get, no one’s ever too busy to help a colleague out. We’re surrounded by smart, driven people and the collaboration amongst the teams is the reason why we are constantly growing. Plus, there’s free food and puppies to get you through the day!

Mo

Project Manager

How does the company support your career growth?

Because we're on a relatively small team, I feel I'm able to make more of an impact. I often see features I've worked on reflected on the platform in real time: Something that's incredibly satisfying. And best of all, I get to learn from ridiculously talented senior engineers who have become not only mentors, but also close friends.

Div

Senior Software Developer

How does your team reward individual success?

I've been privileged to be involved with tastytrade since its launch and I'm constantly amazed at our growth and what we continue to accomplish as a group. New ideas are encouraged which keeps everything fresh and exciting on a daily basis, which I think is extremely rare in the financial industry.

Robyn

Trade Desk

What are IGNA | tasty Perks + Benefits

Culture
Volunteer in local community
This year, our employees Vonetta and Tracy helped raise money for Chicago Reads, a program to send every child home with a book to read this summer!
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Employee-led culture committees
Day off for your birthday
Hybrid work model
Employee awards
Flexible work schedule
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Our employee assistance program provides support on stress management, dependent/elder care, fitness, and legal and financial issues.
Team workouts
Mental health benefits
Our employee assistance program provides employees and their families with counseling services (general, bereavement, tobacco cessation).
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
tastytrade offers pre-tax commuter benefits for all employees (both public transport and rideshare).
Company-sponsored outings
Free daily meals
Free lunch in-office!
Free snacks and drinks
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Promote from within
Mentorship program
Our engineering team hosts a mentorship program for younger or newer additions to the team.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available

More Jobs at IGNA | tasty

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about IGNA | tastyFind similar jobs like this