Digital Strategist - SEO at Rightpoint (Remote)

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Something Digital has recently joined forces with Rightpoint, a global experience leader and a Genpact company. Now called Rightpoint Commerce.


Genpact, a global professional services firm focused on delivering digital transformation, today announced the expansion of its experience business, Rightpoint, with the acquisition of Something Digital. The addition of Something Digital’s deep commerce expertise to Rightpoint’s customer experience leadership, will further enable the company’s ability to drive experience-led transformation at scale for clients across industries. 

Something Digital is an interactive agency with offices around the US. We have spent close to 20 years developing customer software, eCommerce sites, intranets, and websites for diverse clients ranging from startups to Fortune 500 companies.


Digital Strategist – SEO - Commerce 

We are looking for a Digital Strategist - SEO. Currently, this role is 100% remote.

Being a Digital Strategist on the Rightpoint Commerce team (formally Something Digital) means having the best of both worlds—you get to work on complex projects for high-profile clients while, at the same time, reap the benefits of working on a small team. As a Digital Strategist you’ll play a critical role in all stages of a project, so you must be a self-motivated and effective problem solver who can prioritize and manage a challenging workload. You would report directly to the Lead Digital Strategist and work closely with project managers, designs, and engineers. A good fit for our team would be someone with a sense of humor, good attitude, ability to roll with the punches, and willingness to go the extra mile.  

We’ll need you to 

  • Work with the client to gather Digital Strategy project requirements
  • Draft Digital Strategy specifications
  • Provide guidance on SEO best practices for new site launches
  • Conduct SEO audits, analysis, and implementation of technical recommendations to help improve overall site performance, uncover and remediate web crawling issues, analyze JavaScript rendering, etc.
  • Work on technical SEO initiatives using tools like SEMrush and Screaming Frog
  • Understand how to reduce crawl budget, remediate site performance issues, and implement 301 redirects
  • Optimize robots.txt files, implement canonical tags, and identify/fix redirect loops
  • Provide strong knowledge of and JSON-LD
  • Ensure that various clients on Shopify and Magento (Adobe Commerce) comply with SEO best practices 
  • Perform Digital Strategy Quality Assurance (QA)
  • Solve complex Digital Strategy problems
  • Lead and participate in meetings (client & internal)
  • Mentor junior digital strategists 
  • Work with the team to improve Digital Strategy process
  • Communicate with clients and team members via email, Teams, video, and phone
  • Develop reports to track progress and value
  • Present findings to clients and internal team members in a clear, succinct way
  • Record timesheets 
  • Set up Enhanced Ecommerce in Google Analytics
  • Implement product feeds, tags/pixels, and event tracking

You must have 

  • Preferred field of study: Digital Marketing, Business, Marketing, Communications, Computer Science, General Assembly Technical SEO Certification, Data Science
  • Strong project management skills
  • Proficiency with SEMrush or equivalent (e.g., MOZ, Ahrefs, Screaming Frog, DeepCrawl)
  • Experience with implementing 301 redirects
  • Experience with Search Engine Optimization with B2C and B2B ecommerce websites 
  • Experience with set up and maintenance of tools like Google Analytics, Google Search Console, Bing Webmaster Tools, or BrightEdge
  • Experience with keyword research and competitive analysis
  • Proficiency with JavaScript/HTML5/CSS/SQL
  • Knowledge of and JSON-LD
  • Experience with Digital Strategy Quality Assurance (QA)
  • Attention to detail and accuracy
  • Problem solving skills
  • Ability to work both independently and collaboratively within a team
  • Excellent communication skills—written and verbal

It’d be great if you had 

  • Experience spearheading SEO initiatives during a site upgrade or migration
  • Google Analytics IQ and experience with GA4
  • Experience and/or certification with Adobe Analytics 
  • Experience with set up and maintenance of tools like Adobe Analytics, Google Data Studio, Google Ads, or Google Merchant Center
  • Experience with complex pixel implementation in Google Tag Manager with custom data layers
  • Experience creating product feeds for Magento and Shopify
  • Experience with Klaviyo and/or general email strategy and best practices
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • SitecoreLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • Microsoft ProjectManagement
    • TrelloManagement
    • SitecoreCMS
    • EpiServerCMS
    • Microsoft DynamicsCRM
    • SalesforceCRM


We’re located in the Loop, across the street from the Lyric Opera House and the Chicago River and just steps from the L and both Metra stations.

An Insider's view of Rightpoint

What are some social events your company does?

The best is the Leadership Breakfast where the office leaders make a full blown cooked in office breakfast for everyone…..or the Chili Cookoff….we do great food events!


VP, Delivery Excellence

How do you collaborate with other teams in the company?

This is my favorite part of working at Rightpoint! We have such a wide knowledge base across teams. Our open-door culture is very helpful for collaboration. I can reach out to anyone in the company who could help with a topic. We have a culture to train each other. We have an internal collection of talks on different topics in our internal channels


iOS Developer

What makes someone successful on your team?

Collaboration, positivity, and personality! Every member of teams at Rightpoint are expected to pull their weight, but we always have fun doing it and ensure that each member has equal responsibilities.


Project Manager

How does the company support your career growth?

I think Rightpoint has an incredible way of giving people tools that they need while allowing people to shape projects or new initiatives the way they see them. It shows employees that we are trusted and that our managers believe we are full capable. With that sort of support, career growth comes naturally.


Recruiting Coordinator

What are Rightpoint Perks + Benefits

Rightpoint Benefits Overview

Our Team Members come first - we are currently primarily remote with some hybrid work options for those interested in returning to an office. Returning to the office will be 100% voluntary for most roles. Some of the below perks are office perks that we have in non-COVID times.

Flexible PTO

Casual and open office environment

Flexible Work Schedule

Great insurance coverage and flexible spending accounts

401k with Company Matching

Weekly Snack/Drink delivery

Regular Cultural & Social Events including: Volunteering, Game Nights, Cultural and Diversity Spotlights, Happy Hours, Team Outings, Intramural Sports, etc.

Continuous Training, Certifications, and Learning Opportunities 

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Compassion Crew (Volunteer Group) Green Team (Eco-Friendly Group_ ERGs (PoC, Womxn, Parents)
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
PRIDE, Womxn, Parents at RP, People of Color and India Team ERG,
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Rightpoint employees can contribute within IRS guidelines annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Rightpoint provides life insurance is equal to 3x times an employee's annual salary.
Pet Insurance
We offer an optional Pet Insurance Program.
Wellness Programs
Team workouts
In COVID times, Rightpoint has had a series of wellness events and virtual yoga classes. In normal times these events would be in-office.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Rightpoint provides employees with a 401(k) matching plan
Employee Stock Purchase Plan
Performance Bonus
Rightpoint has an annual performance bonus plan.
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Rightpoint provides backup child care assistance.
Generous Parental Leave
We provide up to 6 weeks of parental leave for primary and secondary caregivers, in addition to other benefits that provide paid-time off that the individual may be qualified for.
Flexible Work Schedule
Rightpoint provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
In non-COVID times, our remote work program includes work from home flexibility, typically 1-2 days per week. Due to COVID, we are 100% remote through mid-2021.
Family Medical Leave
Company sponsored family events
Rightpoint sponsors family oriented events periodically throughout the year.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Rightpoint offers a Flexible Time Off (FTO) policy which operates on the “honor system.” The policy is intended to provide team members with more flexibility to manage work schedules and personal
Paid Volunteer Time
As part of our Flexible Time Off (FTO) policy, team members are able to take time needed for volunteer activities.
Paid Holidays
Paid Sick Days
Rightpoint has a Flexible Time Off Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Rightpoint offers pre-tax commuter and parking benefits for all team members.
Company Outings
Rightpoint hosts company outings Semi-annually.
Stocked Kitchen
Rightpoint has a very well stocked pantry with deliveries from a local vendor 2x per week. We also have Cold Brew, Kombucha, and Beer on Tap (non-COVID times).
Some Meals Provided
Happy Hours
Happy hours are hosted regularly throughout the year
Fitness Subsidies
Team members participating in our medical plans are eligible for a variety of wellness subsidies.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Rightpoint offers support for ongoing training and support for job training and conferences.
Diversity Program
Lunch and learns
Rightpoint hosts lunch and learn meetings regularly.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
One of Rightpoint's core values is Learning and we support team members for many different industry certifications.

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