Mobile Strategist

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Overview

Us – The Marketing Store. We have a long history as an innovative global marketing agency creating end-to-end solutions for our clients. From retail to packaging to toys to digital promotions, The Marketing Store has been blazing a trail for years and years.

 

You – a digital strategy native – you know the space and are willing to try new things until you hit the right note with consumers. You know the ins and outs of mobile and product strategy, with a focus on building sticky interfaces that increase consumer passions for a brand.  

Responsibilities

Some Tasks You Will Be Doing

  • Supporting the SVP and VP, Strategy and Experience on accounts by conducting research, analyzing data to generate insights, and staying plugged into the latest and greatest in digital, mobile app, and tech trends.
  • Deep diving into customer and mobile app data to find trends and actionable insights that help drive the business.
  • Building strategy plans, product roadmaps, personas, and white papers of varying complexity while still being understandable by non-marketers.
  • Working with creative teams, UX/UI experts, producers, and technology team members to bring those strategies and concepts to life.
  • Participating in agile sprints while maintaining a view of the bigger brand/client picture.
  • Staying current on industry trends across social, mobile, generic web, digital marketing platforms as it pertains to consumer loyalty and brand building best practices.
  • Working with analytics team to measure and predict consumer activity and gauge campaign effectiveness post-launch.
  • Taking on the role of SME across mobile best practices and working with multiple agency teams to evolve our approach to mobile product strategy.
  • Being a source of inspiration, innovation, and tireless ambassadorship of the digital and mobile app space.

Desired Skills & Experience

Requirements

  • 4-5+ years in mobile and/or product strategy
  • Agency experience
  • MUST: Experience working with mobile applications, Google Analytics, and defining product roadmaps
  • Experience with CRM basics (push notifications, messaging strategies, email, text, etc.)
  • Understanding of how marketing programs can be executed across digital platforms (social, mobile, ecommerce, etc.)
  • Experience working with long-term consumer-facing mobile products and optimizing that experience based on customer needs and product performance
  • Experience digging deep into data and research and locating actionable insights
  • Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
  • Should be able to present complex ideas clearly
  • Fantastic presenter and storyteller
  • Strong interpersonal skills
  • Unafraid to dive into new platforms and acquire new knowledge

 

Nice to Haves

  • Experience with telecom
  • Basic SEO knowledge
  • Experience working with UX/UI
  • Experience with Agile/SCRUM methodology

Benefits

The Marketing Store provides comprehensive benefits offerings to all full-time employees starting on day one. Our benefits include options for medical and dental insurance, 401(k) plan with Company matching provision, profit sharing, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits (including discounts on products & services), employee assistance program, and disability insurance.

 

Thank you for your interest in The Marketing Store.

Please note that we will only contact candidates who are selected for an interview.

The Marketing Store is an equal opportunity employer.

We do not accept unsolicited calls, resumes or candidate referrals from recruiters and agencies.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases

Location

Our global company is headquartered in downtown Chicago, right in the heart of it all. We are blocks away from the river and the lake, surrounded by hotspots. We also have a hybrid work policy, which ensures our people have the flexibility they need.

An Insider's view of tms

How would you describe the company’s work-life balance?

tms offers employees incredible flexibility. We all work hard to drive results, but our personal lives and passions are just as important as what we do online and at the office. Employees are encouraged to have schedules that work for them, to tune in remotely when needed, and to find time to do what they love in and out of the office.

Taylor

Manager, Global Digital Marketing

What's the biggest problem your team is solving?

We’re leveraging data to solve marketing challenges for clients to understand who their customers are and to activate future games and promotions. By using data, we’re enabling our clients to make data driven decisions and create custom experiences that will resonate with their target audience.

Wendy

VP, Analytics

What makes someone successful on your team?

Being solutions oriented is the secret to success at tms. We’re lucky to work with some of the biggest brands on new digital initiatives – which means we are often navigating in the unknown and encountering new scenarios. Successful team members can access current road blocks and determine how they can help solve the problem.

Leigh Anne

Senior Director, Tech Enablement Lead

How do your team's ideas influence the company's direction?

Analytics is at the core of what we strive to achieve at tms – measurable impact to our client’s business. The decision science team is responsible for enabling the descriptive and prescriptive marketing analytics that drive strategic recommendations and shape the programs that we execute across the agency.

Tom

Director, Decision Science

How do you empower your team to be more creative?

I let creatives do what they came here to do by empowering them to think and have a point of view. They trust me because I commit to their development and follow through. I challenge their thinking and executions, so they can think strategically. I respect them as humans and provide them with an environment where they have fun and can grow.

Diana

SVP, Group Creative Director

What are tms Perks + Benefits

tms Benefits Overview

As a people-first organization, it’s important that our employees have the support they need to be successful. That begins with our comprehensive benefits program, immediately effective the first day of hire. Our medical plans are all PPO’s, offering a wide variety of higher and lower deductible plans. Employees can choose between two dental plans, and we offer vision too. On top of the benefits you’d expect, we have more unique offerings: pet insurance, organ donor leave, extended parental leave, adoption leave, legal insurance, and auto/home insurance. We also cover life insurance and AD&D at not just one times the employee’s annual salary but twice.

Employees have access to a LifeWorks wellness program. Those who participate receive points for healthy activities that can be redeemed for gift cards. That same membership includes other perks too, like discounts with popular retailers, airlines, hotel chains, etc. Also in support of employees’ wellbeing, we provide access to an onsite gym at our Chicago office and to ClassPass discounted rates. In addition to ClassPass’ library of always-on digital content, employees can book fitness classes or wellness and self-care appointments at nearby spas. And because we believe physical and mental health are equally important, we make sure our people have access to an EAP program, which facilitates the support each individual needs.

Beyond our benefits, our Hybrid Work Policy enables flexibility. Each employee can choose to work from the office or from home when they need to and work with their teams to set their own working hours. To encourage work-life-balance, we also instate office-wide Sunshine Hours from May to the end of September.

Other perks include a bonus for employees who refer new hires; an annual bonus and salary increase dependent on company and employee performance; a traditional 401(k) plan with an employer match; annual profit sharing; tuition reimbursement; and student loan repayment support.

Culture
Volunteer in local community
Big Brothers Big Sisters, Social Works, Greater Food Depository
Partners with nonprofits
Big Brothers Big Sisters, Social Works, Greater Food Depository, Howard Brown Health
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
TMS provides employees with a flexible work schedule that includes Summer hours, Core hours, Compressed week, Flexible start and end times.
Remote work program
We currently offer a hybrid working model.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
The company went through unconscious bias training through an outside consultancy.
Diversity manifesto
Diversity employee resource groups
In addition to our regional and global inclusion teams, we also have ERGs that support our people.
Hiring practices that promote diversity
Unconscious bias training, difficult conversations training, and designing an inclusive culture training. We are also revamping our TA practice and expanding our external partner list.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability insurance
For both AD&D and life insuance, the company covers up to twice your annual salary without any cost to the employee. Employees are also able to buy up this insurance amount if they decide to.
Dental insurance
Our dental plan covers $2000 of expenses. Prevenative care is covered at 100% and employees have 2 different dental plans to pick from depending on their dental needs.
Vision insurance
Vision benefits plan covers 100% for annual.
Health insurance
There are 3 different PPO medical plans that employees can pick from. If an employee elects an HSA then the company adds in $500 for the employee only plan and $1,000 for families.
Life insurance
Life insurance is equal to 2 times an employee's annual salary.
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
The company matches 100% of the first 3% you contribute, and then 50% of the next 2%. The employee has to contribute 5% to get the full match benefit of 4%.
Performance bonus
Employees are eligible for an annual bonus, which is based off both company and personal performance.
Child Care & Parental Leave Benefits
Childcare benefits
TMS provides a FSA dependent care account. Employees can contribute to this to pay for their childcare for the year for up to $5,000 a year pre-tax.
Generous parental leave
Family medical leave
Adoption Assistance
Employees get up to 14 weeks of paid leave for adoption.
Company sponsored family events
COVID permitting, The Marketing Store sponsors a summer family outing each year.
Vacation & Time Off Benefits
Generous PTO
Employees receive 2 personal days and between 15 and 20 days per year of paid time off based on years of service. In addition to PTO, we also close down our office from Christmas to New Years.
Paid volunteer time
We offer 8 hours of paid volunteer time per year.
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
COVID-permitting, The Marketing Store hosts company outings quarterly.
Free snacks and drinks
digital coke machines, kombucha, cold brew and beer on draft. chips, oatmeal, fruit, vegetables, power bars, candy, popcorn, and string cheese
Company-sponsored happy hours
Onsite office parking
We offer a discounted parking rate at a garage near our office.
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
We offer $50 a month to help cover home office expenses.
Onsite gym
Professional Development Benefits
Job training & conferences
The Marketing Store offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
We offer $10,000 annually for tuition reimbursement.
Continuing education available during work hours
The Marketing Store encourages ongoing education and professional growth.
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Our benefits are constantly evolving to reflect the employees at tms.

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