Digital Strategy Director

| Chicago
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THE ROLE

The Digital Strategy Director will contribute as the strategic lead on various project teams that require multi and omni-channel digital strategy expertise.  This individual will aid in authoring and directing the creation of campaigns and help facilitate the full range of pharma promotional channels with the necessity of quantifiable impact. This key role will report into the Vice President, MCM Strategy.  

Responsibilities

  • Strategic lead on project teams: Contribute as digital strategic lead on project teams requiring MCM strategy expertise – e.g., annual tactical planning, media planning, capability-building client projects, trends and transformation reports, new business pursuits, etc.
  • Author and create MCM campaigns: Author and direct the creation of digital campaigns rooted in client objectives, audience insights, deep understanding of content, facility with the full range of pharma promotional channels and the necessity of quantifiable impact
  • Create and direct Improvement & Optimization plans: Author and direct cross-functional project teams in the creation of regular Improvement & Optimization plans. Lead and facilitate conversations about recommendations with clients.
  • Facilitate discussions and present recommendations: Facilitate rich discussions with and lead presentations to clients and prospective clients regarding their current and potential multi and omin-channel digital campaigns and programs.

Requirements

  • 10 years of marketing experience specifically in multi-channel digital space
  • 5 years of working in Pharma/ healthcare (HCP, patient) or CPG (consumer) industries
  • Proven experience presenting and engaging with clients
  • High degree of audience and user empathy
  • Design thinking with problem solving approach
  • Minimum of 5 years working in an agency or consultancy
  • Expertise in one or more of the following competencies: digital strategy, paid media (display, programmatic, etc.), content strategy, social media, community management, search, CRM/email
  • Bachelor degree in business, marketing or communications or related field required
  • Masters of Business Administration, Marketing or related field preferred
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • MarketoLead Gen

Location

A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!

Liz

Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.

Binish

Interactive Lead, Manager

What are closerlook, inc. Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
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