Direct Marketing Manager, Customer Loyalty & Insights

| Chicago
Job Summary

Leads development and execution of direct marketing campaigns across email, direct mail, SMS and outbound calling. Collaborates closely with business and IT partners to identify target audiences, preferred channels, and business requirements for marketing campaigns. Manages projects independently, including scope, timelines, and cross-functional dependencies. Demonstrates business acumen and leverages technical skills to execute direct marketing campaigns that meet key KPIs and achieve business priorities. May directly code direct marketing campaigns based on business requirements.


Job Responsibilities
  • Develops and executes operational activities that have moderate to significant impact on the specified functional area of the Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing and promotion and/or consumer research such as:
    • Developing complex or industry- approaches to drive the development of broad reaching initiatives.
    • Defining, deploying and institutionalizing functional area research approaches and related knowledge bases.
    • Forecasting and assessing industry trends and their impact on key initiatives for the specified area.
    • Establishing guidelines, best practices and standards.
    • Analyzing, summarizing and presenting results to functional teams and decision makers.
    • Leading cross-functional teams for tactically important initiatives.
    • Developing programs that establish and enhance standards.
    • Interpreting complex results and analyzing trends.
    • Identifying and establishing relationships with internal/external partners.
  • Performs as the subject matter expert for the specified functional area May connect various data points to create the big picture. Becomes actively involved, as required, to meet schedules and resolve problems that are complex in nature.
  • Assists in the development of complex capabilities, May develop the specifications of complex projects and may perform as implementation lead for key initiatives. Stays abreast of new developments used to establish and enhance standards.
  • Provides cross-functional challenges and recommendations for new ideas / solutions to gain acceptance from a wide range of audiences. Creates specifications for initiatives and may lead in implementation. Shares complex information related to areas of expertise and/or to gain acceptance of business solutions.
  • Influences others and creates consensus within the business, building decisions by leading stakeholders to a conclusion. Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. Works cross functional to identify potential business risks and strategies to deliver business solutions. Makes actionable recommendations to appropriate stakeholders. May perform as customer advocate.
  • Leads cross-functional project work streams and ensures key initiatives are completed within budget and on time to meet business units’ needs.
  • Conducts assessments utilized to illustrate business impact.
  • Makes actionable recommendations to increase operating efficiencies and communicates recommendations effectively, tailoring communications appropriately to different audiences.
  • Builds understanding of the specified area and performs as a SME to key stakeholders. Utilizes knowledge to assist business leaders in leveraging ways to grow their business. Maintains involvement at tactical level throughout the year. Maintains knowledge of competitive / industry trends to stay abreast of best practices.
  • Guides and mentors less experienced team members, as necessary. May provide subject matter expertise to the business. May participate in teaching and training members of the work team.


Walgreens (walgreens.com), one of the nation's largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a global leader in retail and wholesale pharmacy. Walgreens is proud to be a neighborhood health, beauty and retail destination supporting communities across the country, and was named to FORTUNE magazine’s 2019 Companies that Change the World list. Approximately 8 million customers interact with Walgreens in stores and online each day. As of August 31, 2019, Walgreens operates 9,277 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Walgreens also provides specialty pharmacy and mail services and offers in-store clinics and other health care services throughout the United States, most of which are operated by our health care strategic partners.






 

Basic Qualifications

  • Bachelor's degree and at least 2 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 5 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.
  • Experience with MS Office Suite.
  • Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
  • Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
  • Experience identifying operational issues and recommending and implementing strategies to resolve problems.
  • At least 2 years of experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
  • Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
  • Experience leading cross-functional teams.
  • Experience developing and delivering presentations to various audience levels within an organization.
  • At least 1 year experience of direct leadership and/or cross functional team leadership.
  • Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

  • At least five years of experience with campaign management, direct marketing, or CRM tools such as Unica, Adobe, or Salesforce
  • Strong SQL skills or coding experience
  • Experience working in the pharmacy, insurance, or healthcare industries
  • Ability to work collaboratively with business and IT partners to integrate new data sources or feeds into existing marketing campaigns
  • Building product or marketing roadmaps; identifying dependencies and achieving deliverables on time and on schedule
  • Master's Degree OR MBA
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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • MVCLanguages
    • AngularJSFrameworks
    • HadoopFrameworks
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    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Maria DBDatabases
    • OracleDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • TrelloManagement

Location

Developed and diverse suburb in N.Chicago. Opening our new Tech Office downtown at the Old Chicago Post Office in January 2020!

An Insider's view of Walgreens

What’s the vibe like in the office?

You can expect to be challenged, every day. You can also expect an extraordinarily diverse environment of collaborative professionals who are putting their talents together to fulfill the vision and mission. There are plenty of opportunities to make an impact, to grow and to learn with the team. The future of Technology is bright at Walgreens!

Carlos

Director, RunOps

What does your typical day look like?

I'm a part of the product management team where I oversee the development of complex products. A typical day for me involves juggling multiple product lines, I could easily find myself working with designers to craft mockups, defining requirements for developers, tracking development processes, or running usability tests to drive product forward.

Katrina

Sr. Business Analyst

What makes someone successful on your team?

I think the most successful individuals are those who possess two key skills 1) the ability to quickly learn and synthesize information and 2) the ability to adapt to constantly changing challenges. Given the extremely complex nature of our industry,

Emmanuel

Sr. UX Designer

How do you empower your team to be more creative?

In Rx Engineering, we are building the largest pharmacy software product suites in the industry. Innovation and quality is our DNA. We nurture through our “COOL” culture to build curiosity in new solution. We are challenged and fascinated with courage every day about this engineering journey which will change our customers’ life.

Ronnie

Director – Solution Engineering & QE

How do your team's ideas influence the company's direction?

We are faced with a host of rapid changes occurring in the healthcare and retail landscapes.. To make the most of these changes, Walgreens is adapting to the fast moving technology world of today and is committed to deploying cutting edge solutions to support our business and customers.

Doug

Senior Product Manager, Pharmacy and Retail Operations

What are Walgreens Perks + Benefits

Walgreens Benefits Overview

Walgreens offers a wide variety of benefits to eligible team members designed to support your physical, financial, and emotional well-being while helping you balance work and life. In addition to company-paid life insurance and voluntary life & personal accident insurance, the benefits below are available to our team members. To learn more visit https://jobs.walgreens.com/benefits.

Culture
Volunteer in local community
Walgreens is proud to be a Corporate Social Responsibility leader, setting the pace on some of the most important issues of our day, and our IT and digital teams are no exception.
Partners with Nonprofits
Money raised through Red Nose Day supports programs that keep children safe, healthy and educated in America and around the world.
Friends outside of work
Eat lunch together
Intracompany committees
To learn more visit https://jobs.walgreens.com/it-culture
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Every day, in a multitude of ways, the foundational principles of integrity, respect and fair dealing embraced by our founder Charles R. Walgreen inspire us.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Walgreens employees can contribute up to $500 annually to their FSA.
Disability Insurance
Disability insurance covers 6 weeks at 100% base pay, 6 weeks at 50% base pay. 50% benefit may be supplemented by PTO, frozen sick, or frozen vacation.
Dental Benefits
For dental coverage, you may choose from four plan levels ranging from a basic-only option to those with orthodontia and other major service coverage.
Vision Benefits
There are three levels of benefits for vision coverage ranging from an exam-only discount option to an enhanced PPO with both in and out-of-network benefits.
Health Insurance Benefits
You have access to competitive coverage options through the Benefits Support Center, which is the Walgreens private corporate exchange.
Life Insurance
Benefit-eligible team members are eligible for company-paid term life insurance at a benefit equal to: • 1.5 times annual base salary and $25,000 for all other hourly-paid team members
Wellness Programs
Onsite Gym
Team workouts
Walgreens team fitness initiatives include Sponsored race teams like the JP Morgan Chase Run.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Walgreens provides employees with a 401(k) matching plan called the Walgreen Profit Sharing Plan. After completing one year, we match 4% of contributions $1 for $1.
Employee Stock Purchase Plan
After 90 days of service and an average of 20 hours worked per week, you are eligible to purchase WBA stock at a 10% discount off market value.
Performance Bonus
You are eligible for a corporate bonus subject to approval by the Board of Directors (unless you are covered under another bonus program).
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Our remote work program includes work from home. Work remotely 2 days per week and/or work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
The Transportation Benefit Plan allows you to save money by paying for your transportation and parking needs with before-tax dollars and payroll deductions.
Game Room
Our game room includes Ping Pong, Foosball.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Lunch and learns
Renewal host weekly Lunch and Learns on topics selected by our team.
Promote from within
Customized development tracks

Additional Perks + Benefits

Walgreens offers a wide variety of benefits to eligible team members designed to support your physical, financial, and emotional well-being while helping you balance work and life. To learn more visit https://jobs.walgreens.com/benefits.

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