Director B2B Marketing

| Chicago

About Everspring

 

Everspring, Inc. is an ed-tech trailblazer. We create customized, integrated digital solutions that enable top universities to design and deliver their programs online, with excellence. Our exceptional technology platform and complementary services empower universities to focus on teaching engaging content that transforms lives.

 

We offer a range of full-service turnkey solutions and fee-for-service offerings, as well as a set of innovative standalone products. We deliver industry-leading outcomes in academics and instructional design; market research and program design; marketing and lead generation; recruitment and enrollment services; student support and retention services; and technology infrastructure and analytics. Our proprietary methodologies yield uniquely tailored solutions that drive tangible value for our university partners, their faculty, and their students.

 

Based in Chicago, Everspring serves a growing number of colleges and universities.

 

About the Role

 

As the Director of B2B Marketing for Everspring, you will have the opportunity to own, steward, and grow the Everspring brand. Your work will have real impact on the future growth of our company. You will establish a strong strategy and execute across a range of tactics to acquire new university partners and customers and expand our program portfolio with existing university partners. This role reports directly to the Chief Marketing Officer.

 

How that comes to life:

  • Expand awareness of the Everspring brand, establishing it as a leader in the sector.
  • Build a best-in-class relationship with sales and partner leadership. Consistently drive and deliver results to support sales in meeting monthly and annual targets for new university partnerships, product sales, and program portfolio expansion.
  • Oversee the creation and deployment of comprehensive sales marketing support assets and materials to drive brand awareness and secure new university partnerships, new product sales, and portfolio expansion at existing universities.
  • Generate inbound leads that turn into sales. This includes ideation, tactical execution, and optimization of campaigns targeted at our unique stakeholder groups.

 

Responsibilities

  • Lead efforts across business functions - product, marketing, sales - to create and implement full-funnel demand generation campaigns.
  • Create marketing roadmap and oversee the development and deployment of content, including but not limited to, targeted content that speaks directly to prospects within prioritized verticals.
  • Develop an integrated PR and communications strategy. This entails a proactive PR program (including the creation and placement of press releases, targeted direct-mail, and content-based marketing such as whitepapers and thought leadership). Collaborate with the digital team to support the execution of the brand outreach strategy across digital channels.
  • Develop an event marketing strategy including a conference strategy, and implement pre- and post-event outreach process to support sales and client engagement teams.
  • Guide B2B marketing investment decisions in collaboration with CMO. Own B2B advertising budget. Set campaign calendar and activate across a range of tactics.
  • Lead people. Manage a team of 2 – 3, inclusive of an RFP Writer, Customer Marketing Manager, and Marketing Coordinator.

 

About You

 

Minimum Requirements:

  • You hold a Bachelor's Degree (BS/BA) in Business Administration, Marketing or equivalent experience.
  • You have at least 8 - 10 years of experience, with deep experience in SaaS-based B2B marketing and working with sales teams.
  • You have direct and applicable experience designing, executing, and measuring a marketing strategy.
  • You have exceptional written and verbal communication skills. Experience in working with others to develop targeted and compelling messaging that is effective in convincing others.
  • You’re a proven doer with track record of success in scaling demand generation programs through technology, database management, and multi/omnichannel strategy.
  • You’re organized to a fault. You have strong project management and organizational abilities.

 

Preferred Requirements:

  • You use both the left and right sides of your brain. You’re a creative and a data-driven marketer.
  • You have strong analytical skills, incredible attention to detail, and an ability to translate data into actionable recommendations. You tell stories through data, with experience incorporating data to help tell the Everspring success story.
  • You have extensive experience in account-based marketing strategy and platforms.
  • You’re a player and a coach. You figure out ways to get to “yes.” You are positive-minded, team-oriented, diligent, relentless, organized, timely and detailed-driven.
  • You take full ownership of projects and deliver with excellence without close supervision. You’re not afraid to roll up your sleeves and do whatever it takes to get the job done.
  • You advocate for your own ideas (and those of your team) to improve Everspring’s market presence and thrive in a rapidly changing, fast-paced, startup environment. 

 

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • InDesignDesign
    • PremiereDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

Experts at staying connected, our offices are in the Loop, steps from the river, public transit and the best food in the West Loop and River North.

An Insider's view of Everspring

What’s the vibe like in the office?

The vibe in the office is casual and collaborative. There is a lot of teamwork cross-functionally. You're exposed to a wide range of operations that don't only focus on your specific role, but the business as a whole. There are many opportunities to learn from your colleagues in marketing, learning design, and technology!

Aggie

Client Engagement Manager

What does your typical day look like?

What excites me about working in Admissions is that you never know what you're getting yourself into each day. I live for the challenging questions thrown at me and overcoming their obstacles or objections. At the end of the day, I'm honored to be a part of their journey...my goal is to leave them with an impression they'll never forget.

Jeffrey

Team Lead - Admissions Advisor

How has your career grown since starting at the company?

I have been given the opportunity to go from managing a few projects on a handful of technologies to managing the product strategy for over three dozen products with multiple projects running concurrently. Everspring has given me the opportunity to gain my stride by providing me the freedom to exercise my creativity and technology domain knowledge.

Abuzar

Director of Product Development

How do you collaborate with other teams in the company?

Growing up, my father always used to sit me down and talk to me about life. My biggest takeaway from those talks is that I should always surround myself with good people.
Good people are the most important asset an organization can have, and Everspring definitely has this asset. Our culture promotes creativity, collaboration and personal growth.

Michael

Admissions Advisor II

What are Everspring Perks + Benefits

Everspring Benefits Overview

We understand that our employees are our success. We are dynamic, curious, passionate and collaborative problem solvers who push the boundaries of innovation on a daily basis. Our growth is a direct result of their investment in us. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, a 401K plan, company-paid life insurance, work-life balance benefits and much more. We also know that our employees understand the spirit of Everspring better than anyone. We offer a generous referral bonus when employees help us identify the mix of talent, drive and personality that results in a successful hire.

Because our employees invest their talents and efforts in us, we strive to invest in them and their needs. We understand that time off is important, so we provide both paid company holidays and a generous PTO accrual policy, allowing our employees to take time off and recharge based on their unique, individual needs.
Wellness is an important part of our company culture, so we cover the majority of the cost for our in-building gym, allowing our employees easy access to fitness, wellness and peace of mind. We also participate in the annual Chase Corporate Challenge, allowing our employee community an opportunity to take part in collective fitness, fun and celebration.

In our downtown location on the Chicago River, our offices occupy the 22nd floor, offering our employees an expansive view of our beautiful city and a daily display of the beating heart of the Loop. And in our spacious, luxurious 30th floor coffee lounge, employees can take a midday beverage break, lead collaborative sessions at communal work tables or just get some heads down time on the regular.

Because we work hard, we play hard as well. Everspring offers a wealth of unique socialization outlets for its employees, ensuring that our dynamic, innovative culture is upheld through connection and camaraderie. Explore a few of the ways we stay connected:

- Culture committee dedicated to cross-company collaboration, education and community engagement
- Regular social events including game nights, happy hours, team and company outings, corporate races,
summer and holiday parties, and potlucks
- Endless coffee, soft drinks and sparkling water to suit anyone’s taste bud needs
- Casual and open office environment

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Everspring is an equal opportunity employer that is committed to and celebrates diversity and inclusion in the workplace.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
The confidential Employee Assistance Program can help you with things like stress, anxiety, depression, chemical dependency, relationship or legal issues. This is a free service to employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Starting in the 1st quarter of 2021, Everspring will provide employees with a 401(k) employer match. As a company, we'll be matching dollar-per-dollar up to 4% of an employee’s deferral into the 401
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home one day per week after 6 months of employment.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We offer between 15 and 30 days of paid time off per year based on years of service.
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Everspring offers a variety of coffee, tea, soda and those delightful flavored seltzer waters.
Happy Hours
Happy hours are hosted On occasion .
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
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