The X Company is looking for a Director of Brand Strategy and Marketing to shape the external strategy that will position the X family of brands as the first consumer facing brand in the residential rental space.  Responsible for defining, building, and positioning X as the national leader in the co-living model and launching a customer success mindset akin to SoHo House, this person is on the hook for all functions - marketing, communications, press, lead gen. - that allows X to grow our national footprint.  You're the perfect person for this job if you've built a national brand before, are equal parts calculated as you are entrepreneurial and thrive in an environment with big, complex problems to tackle. 

Key Responsibilities: 

• Oversee media relations and act as a day-to-day spokesperson for local and national media 
• Build and elevate the X brand: look, feel, tone, story and narrative 
• Develop and implement web and social media platform strategies 
• Lead enterprise wide marketing strategy, from press strategy and execution to pitch deck uniformity to defining enterprise wide brand standards 
• Manage and ensure brand consistency across X team and partners 
• Lead member insight work to understand experience and pain points, and execute strategy to improve member satisfaction 
• Create tracking methods and techniques to design re-targeting and future marketing strategy 
• Manage vision and execution of X social media and website content 

Requirements: 

• Experienced brand builder - 3+ years of overdelivering in a branding, marketing, or communications role, preferably at a startup in early growth periods 
• Actual experience building a world-class brand, not just telling someone else how to do it 
• Expertise in digital marketing and innovative data-driven lead gen. work

Details: 

• Position based out of Chicago, IL 
• Competitive salary commensurate with experience, equity in the company vesting over time 

Who are we? 

The X Company is a real estate development company that creates purpose-built projects designed to offer an unparalleled social, cultural, and lifestyle experience for our members.  It is our goal to become the premier consumer facing brand in the residential rental space where, similar to being a part of SoHo House or Equinox, you're a part of a community and know the exact kind of incredible quality and service you're going to get.  X's development pipeline currently spans 7 markets, over $1B of construction activity, and some 10,000+ beds.  We're disrupting the rental industry and getting people to stop thinking about themselves as someone who lives in a building but rather someone who is a part of a purpose built ecosystem.