Director Brand Strategy

| Chicago
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The Director, Brand Strategy will contribute as the strategic lead on various project teams that require pharma industry brand and marketing strategy expertise. This individual support a portfolio of pharmaceutical brands across their product life cycle and in various therapeutic areas. This key role will report into Senior Director, MCM Strategy. 

 

Responsibilities

  • Serve as “hands-on” brand strategic lead on teams requiring pharma marketing expertise – e.g., annual tactical planning, persona development, launch strategy, commercialization, advocacy, new business pursuits, etc.
  • Lead the generation of insight-driven recommendations using various inputs (primary research, secondary research, database data), including hypotheses and analysis plan development, recommendation formulation and presentation, as well as goal setting and measurement plans for results evaluation
  • Communicate a thorough knowledge of pharmaceutical/biotech/medical device product information: science, marketing initiatives, market research techniques, promotional venues, brand strategy, medical/legal requirements, future challenges and opportunities (scientific, medical, industry or competitive issues) that will influence the brand.
  • Author and direct the creation of brand campaigns rooted in client objectives, audience insights, and a deep understanding of pharma marketing strategy across the full range of traditional and digital channels with demonstrable quantifiable impact.
  • Connect patient marketing to HCP marketing in an integrated ecosystem, including advocacy partnerships and programs.
  • Facilitate rich discussions with and lead presentations to clients and prospective clients regarding their current and potential brand campaigns and programs.
  • Foster strong partnerships with internal (creative, account, marketing intelligence) and external (agencies, vendors) teams to create client-centric, results-driven programs and campaigns.
  • Demonstrate a commitment to pharma and brand marketing thought leadership and share innovative POVs with internal and external teams.

 

Requirements

  • 7-10 years of working in pharmaceutical marketing or healthcare (HCP, patient, brand), minimum
  • Previous pharmaceutical launch experience required
  • Rare disease experience preferred
  • 10-15 years of overall marketing experience, concentrated in digital
  • 5 years working in an agency or consultancy preferred
  • Experience leveraging research and data to create personas and patient journeys
  • Proven experience presenting and engaging with clients
  • High degree of audience and user empathy
  • Design thinking with problem solving approach
  • Expertise in one or more of the following competencies: patient or HCP marketing, pharmaceutical brand launches
  • Master of Business Administration, marketing or related field preferred 

 

ABOUT CLOSERLOOK, INC.

closerlook is a new type of marketing agency that helps biopharma brands make a difference in the lives of patients and those who care for them.

We focus on what matters most—the combination of better patient outcomes and bigger business impact.

Learn more at closerlook.com

 

EQUALITY FOR ALL: AT THE HEART OF WHAT MATTERS

  • closerlook is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, age, gender identity, sexual orientation, religion and physical ability. closerlook is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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Technology we use

  • Engineering
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Location

A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!

Liz

Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.

Binish

Interactive Lead, Manager

What are closerlook, inc. Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All new hires to closerlook will participate in a half day Unconscious Bias training. Currently being offered twice per calendar year to capture new hires.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
closerwe - our DEI group with our CEO as its Executive sponsor Women's Leadership - our empowerment group open to all of the women at closerlook Allyship - focused on building and being better alli
Hiring Practices that Promote Diversity
closerlook is committed to presenting hiring managers with candidate pools comprised of at least 50% diverse candidates and in we are 2021 launching a diverse internship program.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
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