Director of Brand

| Chicago

About Camelot Illinois

Camelot Illinois is the integrated business manager of the Illinois Lottery. The company is restoring transparency, integrity, and responsibility to the Illinois Lottery. In partnership with the state, Camelot is operating a modern lottery that truly benefits the people of Illinois. The company’s innovative approach places consumers, social responsibility and the state at its core, providing funding for schools, capital projects, and special causes. Camelot is committed to building a progressive organization with the strength and experience to grow the lottery and reinforce its rightful position as a force for good.

Camelot Illinois is a subsidiary of Camelot Lottery Solutions, a leading solutions and technology provider to lotteries around the world. Camelot Lottery Solutions digital and data platforms, and services power some of the most innovative and fastest growing lotteries in the world including the Irish and UK National Lotteries, Loterie Romande (Switzerland), and the Arkansas Scholarship Lottery.

Our sister company, Camelot UK, has operated the UK National Lottery since 1994. Camelot UK has an unrivaled track record for success, helping the UK National Lottery deliver over $80 billion to winners and $46 billion to good causes to date.

About the Team:

The Marketing and Digital function will lead a programme to establish the Illinois Lottery brand through innovative, insight-led programs such as a new mobile first consumer experience, exciting games, social media and original advertising campaigns.

Position Overview:

The role of the Director of Brand is to build and lead a new Brand department, with responsibility for re-establishing and re-launching the Illinois Lottery brand across all consumer facing touchpoints. The Director of Brand will define the brand vision for customers and other stakeholders, and instill it across the organization by working collaboratively across functions. He or she will lead the development and refinement of the brand’s messages, content and creative designs in order to attract new consumers and drive a positive re-appraisal of the brand with existing consumers.

The Director of Brand also plays a leading role in the establishment of brand across all channels, partnering with the sales and marketing departments to ensure a consistent and instantly recognizable brand position.

Acting as a steward for the Brand across the business, he or she will also work cross functionally to ensure that existing and new customer experiences align to the brand positioning and deliver on the brand promise.

Responsibilities:

  • Overall responsibility for the Illinois Lottery brand, its design, positioning and presentation to consumers.
  • Understand and define target consumers by maintaining brand and campaign specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.
  • Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.
  • Monitor key brand and customer performance metrics monthly and annually, reporting to the VP Marketing & Digital and other stakeholders on the performance of brand marketing initiatives.
  • Lead, manage, motivate and develop the Brand team.
  • Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the lottery brand.
  • Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.
  • Create and maintain a brand toolkit and masterbrand/game brand playbooks for use across the organization and assist the strategic development of all communications with the support of agency partners and internal teams to deliver high quality campaigns.
  • Create and shape content which will help to drive a reappraisal of the brand, its products and connection to the people of Illinois.

Requirements

Required:

  • 8+ years working experience developing creative and innovative brand strategies that heavily leverage online channels and facilitating highly effective brand content programs.
  • Prior role as a Brand Director or Senior Brand Manager is required, including first-hand experience in brand development and positioning; and enterprise-wide delivery across all consumer facing touch-points.
  • Track record of brand-led marketing campaigns within complex product organizations that have delivered a re-appraisal of the business and positive increases across consumer satisfaction measures and revenue.
  • Brand and consumer marketing experience, with experience of multi-channel marketing and large-scale B2C retail markets.
  • In depth knowledge of mobile, online and traditional advertising; CRM; social media and PR; creative marketing; retention marketing; etc.
  • Strong skills in marketing analytics, customer and brand campaign research and methodologies.
  • The personality and style to work collaboratively across the business to influence and persuade.
  • Demonstrated expertise directing creative teams to successful outcomes.
  • Experience developing and managing marketing budgets and forecast.

Preferred:

  • An experienced marketing leader with demonstrable success in developing and re-energizing high profile brands..
  • Experience developing brand and category strategies and vision, leading teams to execute against it, with a track record of transforming brand communications and trigger consumer re-appraisal
  • Knowledge of the advertising creative development process and media marketplace to a sufficient level to be able to clearly direct advertising agencies and the internal team.
  • High level of knowledge of communication evaluation processes and brand performance metrics to a sufficient level.
  • Able to demonstrate a strong track record of leading teams, developing talent and inspiring creativity and innovation.
  • Ability to construct presentations that are clear, persuasive and relevant to the target audience.
  • Demonstrate an openness to learn from others and actively share knowledge and experience.
  • Experience working within the Microsoft Suites and/or Google Suite technologies.

Benefits

Working For Camelot Illinois

We’re a creative group of people at Camelot Illinois, passionate about our work. We are not interested in formality or too much hierarchy. We like to bring the best ideas forward as quickly as possible. We’re proud that we provide a lively and challenging environment for our teams to try new ideas and achieve their potential. If this sounds like a company you would thrive in, get in touch!

Career Growth

We want people who thrive in a relaxed, autonomous, results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling career in an organization committed to growing its own future leaders. Career Development is a top priority and we will partner with employees to grow and progress their professional skill sets.

Benefits and Employee Policies

We bring our experience of working with European lotteries to Illinois. We also bring a European influence to paid time off, family leave and so on. We have created a strong ethical culture that is translated to each of our employees and business dealings globally. We offer a package of benefits and policies that competes with any private sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles at work.

Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and support and encourage our partners to do the same.

Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • InDesignDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • OnePlaceCRM
    • iLookCRM
    • Adobe CampaignLead Gen
    • MarketoLead Gen

Location

200 W Jackson Boulevard, Chicago, IL 60606

An Insider's view of Camelot Illinois

What are some social events your company does?

Managing the Illinois Lottery takes a lot of hard work but we have a great People team that find things to let us unwind and encourages us to find fun too. We have weekly happy hours, on-site weekly yoga, team building events, department engagement events, sports leagues, and annual parties! We even have a knitting club now!

Will

Commercial Financial Analyst

What projects are you most excited about?

We’re constantly working on highlighting all the benefits the Lottery brings to the state, specifically its contributions to the Common School Fund, Capital Projects Fund, and our specialty causes: MS, HIV/AIDS, Special Olympics, Breast Cancer and Veterans charities. We want Illinoisans to know about and take part in contributing to these causes.

Emily Behn

Public Affairs Associate

What are some things you learned at the company?

Since joining Camelot Illinois, I helped build the Insights function, which I now lead. I love flexing between managing others and driving strategic decision-making across the organization. We are simultaneously figuring out our individual contributions, as well as how we work together to run the business. Its challenging and personally rewarding!

Larisa

Director Of Insights

What's the biggest problem your team is solving?

People win the Lottery every day. From a return on the price of the ticket to $1,000 to $200 million, every dollar makes a positive impact on winners lives, and, in return, to the citizens of the state. We are working to restore faith in the Illinois Lottery and reassure Illinoisans that players do win.

Wendy Abrams

Senior Director of Corporate Affairs

What are Camelot Illinois Perks + Benefits

Camelot Illinois Benefits Overview

We offer a broad range of employee benefits including medical, dental, vision, life, and disability insurance, a retirement savings plan, access to training, Personal Discounts Program, Employee Assistance Program, and much more. We also offer regular team-building activities with people that love having fun, quarterly opportunities to connect with the community, social outings, & great work/life balance. We all have flexible hours, 26 days PTO, 6 weeks paid parental leave, 10 paid holidays, & 2 paid volunteer days.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Camelot IL offers both FSA & HSA which helps employees cover out-of-pocket expenses with pre-tax contributions.
Disability Insurance
Camelot IL's disability insurance benefits is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental Benefits
Camelot's dental plan covers 100% of the costs of preventative care.
Vision Benefits
Camelot's vision insurance plan provides 100% coverage for annual eye exams after a $10 copay. $180 for frames and $150 for contacts every year.
Health Insurance Benefits
Life Insurance
Camelot IL offers employer-paid life insurance to all full-time employees with 2x an employee's annual salary.
Onsite Gym
Free onsite gym, divvy bike membership, yoga classes, meditation workshops, & in-house chair massages.
Retirement & Stock Options Benefits
401(K) Matching
Camelot's 401(k) retirement plan matches 100% of an employee's contributions up to 4% of their annual salary, with immediate vesting for matched contributions.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family is of the greatest importance and we want our employees to have adequate time off to care for and bond with a newborn, newly adopted or newly placed child. Camelot IL offers 6 weeks of time off
Vacation & Time Off Benefits
Generous PTO
At Camelot IL, we recognize the importance of time off from work to relax, spend time with family, enjoy leisure activities, take care of yourself when you are sick, etc. We provide generous PTO.
Paid Volunteer Time
Camelot Illinois is committed to supporting our communities and provides employees 2 paid days per calendar year to volunteer at the nonprofit organization of their choice.
Paid Holidays
Perks & Discounts
Casual Dress
We call our dress code “Dress For Your Day,” which means you choose the attire that fits your schedule, environment, location, and personal brand.
Commuter Benefits
Qualified Transportation Accounts - QTAs allow employees to set aside pre-tax funds used for eligible transit and parking expenses related to commuting to work.
Company Outings
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Camelot IL offers a wide range of training programs to all employees, including, eLearning, onsite training courses to enhance job-related skills and access to job-related conferences and seminars.

Additional Perks + Benefits

Free onsite gym + divvy bike membership, immediately vested in 401k with 4% match, Mega Millions & Game Changer staff awards, a rotational program for recent grads, engagement portal for pre-boarders, robust onboarding program + large L&D budget

More Jobs at Camelot Illinois4 open jobs
All Jobs
Marketing
Operations
Content
Marketing
new
Chicago
Operations
new
Chicago
Marketing
new
Chicago
Content
new
Chicago