Marketing Director

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CoinFlip is a leading financial services platform focused on the digital economy. Headquartered in Chicago, CoinFlip operates the world’s largest network of cryptocurrency ATMs by volume and an over-the-counter trading desk, giving the world quick, easy, and secure access to the benefits of cryptocurrency.


CoinFlip placed No. 60 on the 2021 Inc. 5000 list, making it the top-ranked cryptocurrency company in the most prestigious ranking of the nation’s fastest-growing private companies. CoinFlip was also named the 2021 #1 fastest-growing company in Chicago by Crain’s and was awarded the 2021 Silver Stevie ® Award for Customer Service.


With a 5-year growth rate of 1,715,091.9%, the company is looking to quickly expand its current headcount across all departments. It’s an exciting time to join CoinFlip as it plans to add additional business lines, expand internationally, and cement itself as a leading fintech company.


We're seeking a Director of Communications responsible for building, activating, and evaluating strategic marketing and communications plans and tactics. You will control the flow of information between the company and the public as well as the internal team. You will drive key company communication initiatives across internal and external channels — from PR, social media, brand and product campaigns, internal employee communications, company presentations and more. In this role, you will work collaboratively across departments to develop proactive communication campaigns aligned to CoinFlip’s vision, values and company goals. The Director is also responsible for the day-to-day management of an internal communications team as well as external agency partners.

Responsibilities

  • Develop and implement an integrated strategic communications plan to advance CoinFlip’s brand identity and broaden awareness of its products; and increase the visibility of its programs across key target audiences including strategy, goals, budget, and tactics
  • Lead the development of initiatives that drive forward our corporate identity through unique communication programs, amplification of brand marketing efforts, and as a direct partner to the internal and employer brand, leadership, and marketing teams
  • Become an expert in the CoinFlip voice, positioning, and messaging to drive cohesion and one voice in the market
  • Oversee and contribute to the conceptualization and creation of influential and compelling content across all marketing assets, including the website, campaigns, emails, blog, social media, and public relations
  • Develop, deliver, and maintain an internal communications strategy and approach that executes on the goals and desired outcomes and upholds the culture, values, and tenets of CoinFlip
  • Use effective messaging to help drive long-term commitment to the vision and priorities of the firm and paint a clear picture of what it means to our team
  • Track trending concerns and issues, and develop employee communications strategies and plans that help employees understand a situation, our response, and available resources and support. This includes crafting messaging, communications, presentations, talk tracks for town halls, FAQs, and other support materials
  • Create and review templates that enable our Global Operations Center to communicate with and support employees at scale
  • Shape and execute a global internal communications strategy that raises awareness of the outstanding initiatives and support provided by our Global Safety & Security team
  • Serve as the face of the company at media events when needed
  • Lead and develop the Communications team

Requirements

  • 8+ years’ management experience in corporate marketing or strategic communications roles
  • 6+ years' experience in marketing management and leadership roles
  • Experience in highly regulated industries or high-growth/emerging markets is a plus
  • 3+ years' experience in public relations
  • Experienced in implementing holistic communications planning strategies
  • Exceptional writing and interpersonal communication skills, and an ability to present complex topics in a relevant, compelling way
  • Team management experience
  • Ability to thrive and work both independently and as part of a team in a fast-paced environment
  • Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach
  • Track record of successful and productive relationship management with agency partners
  • Experience working with international teams and programs
  • Proficient public speaking abilities are an asset

Internal Referral:

  • Tier Two

Working at CoinFlip means collaborating with experienced, people-first leaders with a clear vision and a track record of success. We offer a collaborative, positive working environment where we encourage employees to balance productivity with the need to recharge the batteries. And of course, you get paid pretty well - we offer competitive compensation packages, including equity, performance-based incentives, and competitive benefits for full-time employees.


CoinFlip values diversity in the workplace and is an equal opportunity employer. We are committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. By applying to this role, you give express consent that CoinFlip may send you informational text (SMS) messages regarding this role, your application, and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP" to the text message you received. Message and data rates apply. If you require an accommodation, please let us know. We will work with you to meet your needs.

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Location

CoinFlip is proud to call Chicago home! As of November 2021, The Old Post Office is our home.

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