About Higi

At Higi, we believe that it should be easier for people to be their healthiest. The steps toward better health should be more accessible, affordable, and convenient. That’s why we build innovative solutions that help people better understand their health needs and connect with the care and resources needed to manage and improve it.   Higi gives consumers unsurpassed access to track and act on their health data through our network of 10,000 FDA-cleared smart health stations located across the U.S.  Higi stations are conveniently used nearly 1 million times per week at pharmacy retailers, community locations, and employer worksites nationwide. Through the Higi station network, and higi’s web and mobile applications, our solutions engage and connect the consumer and their data in real-time with their trusted healthcare organizations to improve satisfaction, increase quality, and reduce cost.  Join Higi in our mission to make the pursuit of health easier and more connected – a world in which every person can understand their health and take action to improve and maintain it – and have fun doing it. Learn more at www.higi.com.

The Role

Higi is hiring a talented Consumer Marketing Director to join the Consumer Engagement & Marketing team. This role will report to the SVP, Consumer Engagement and will lead and execute an omni-channel marketing strategy for our client programs to support the promotion and engagement for the Higi solutions. Together we will identify at-risk consumers and connect them with the right care at the right time with the right message to help them get healthy and stay healthy.

Higi is located in Chicago; however this role can be based anywhere in the U.S.

If you’re passionate about healthcare and improving people’s health and wellbeing, as well as determined, enthusiastic, collaborative, and results-driven, then we want you to apply today!

Responsibilities

• Drive utilization by influencing clients (health systems, health plans, retailers and employers) to adopt promotional and engagement best practices and develop tailored, compelling marketing plans, leveraging Higi’s and the client’s marketing channels, to accelerate growth
• Refine Higi consumer personas and define the optimal consumer journey with marketing touch-points for each type to deliver maximum benefit to Higi and our Higi clients
• Lead an omni-channel marketing strategy for all segments, including channel mix, piloting  innovative programs, and developing messaging and positioning.
• Develop an end-to-end client engagement strategy, creating new cross-channel tools, initiatives and programs to educate and empower our clients to drive utilization of Higi solutions
• Continuously seek improvement in consumer marketing activity through rigorous results capture, data analysis, research and customer insight and actively share these best practices across the organization. Use these insights to make recommendations of new initiatives and maximize Higi efforts / opportunities
• Work closely with client delivery and client success teams to  uncover client needs and opportunities to drive awareness and engagement with our users
• Provide budget estimates and forecasts for all consumer marketing activity, including defining success measurements and optimizations for each acquisition channel
• Monitor and report on trends, best practices and marketing programs of other digital health companies and competitors
• Lead a team of marketers, with various degrees of experience. 
• Foster positive team interactions amongst all departments (e.g., Sales/Client Success, Corporate Marketing and Product Management); drive a growth mindset, maintain a positive attitude, self-direct and self-motivate, generate fresh ideas
• Other duties/responsibilities as assigned

We’re excited about you because …

• You have the right amount of right and left brain balance – you can both think strategically with the ability to think creatively beyond what we have done historically, to build strategies rooted in consumer insight and to proactively use data and best practices to make suggestions and recommendations to our clients and you can put your ideas into action, executing on the tactical work at hand
• You are a client facing, partner-oriented growth mindset, with the ability to understand client and Higi business needs and suggest initiatives and plans that delivers against both objectives.
• A results driver, with a keen focus on understanding the business economic drivers and prioritizing efforts accordingly
• You are highly motivated and self-starter / self-directed with a strong sense of purpose and urgency. Willing and able to make decisions with less than perfect information, ability to think bigger and push norms!
• You have strong project management experience and can deliver high-quality work against competing priorities and varying timelines
• You have exceptional written and verbal communication and organizational skills 
• Strong team player with the ability to manage up, down and across the organization.
• Compassionate, smart individual with a strong passion to connect with and understand consumer needs in healthcare and populations health
• You’re curious, passionate, helpful, determined, enthusiastic, collaborative and data driven
• You have a B.A. with 7+ years working consumer marketing, campaign development & deployment is essential; healthcare technology experience and start-up experience preferred

Benefits/Perks

We provide a comprehensive compensation and benefits package that includes the following:

• Competitive base salary 
• Open to Remote Work
• Equity
• Medical, dental, vision
• Company Paid Life Insurance, Short Term and Long Term Disability Coverage
• 401(k)
• Unlimited PTO
• Sick Time off
• Paid Gym Membership