Director, Content Marketing

| Chicago

Overview: Morningstar Investment Management is committed to creating great products that help investors reach their financial goals. For the investors, institutions, and advisors who prefer to entrust their investment management decisions to us, we support them by delivering long-term investment results. Our Investment Management Marketing team is critical to achieving this goal. We seek to demystify investing through transparency and understanding of our core investment principles, which drive every investment choice we make. We accomplish this through communications that balance openness and accessibility with authenticity and accuracy, while respecting the regulatory requirements and industry practices that define our market.

 

Role: We are looking for a marketing leader who is passionate about storytelling and creating relevant and engaging content. As Director of Content Marketing, you will champion our narrative and the content that fuels our marketing efforts, bringing a holistic and unified approach to content development and distribution—an overarching strategic approach to content that aligns with the business and marketing objectives. This role will focus on mapping out strategy and creating content strategy that supports and extends our marketing initiatives, both short- and long-term. Outside of marketing, this role will build strong relationships with investment and research teams to develop industry-leading insights around three key areas: the markets and economy, investment strategies and opportunities, and research. This position will help ensure that we can reach, educate, inspire and convert our target audience through best-in-class content strategies. This role will enhance our content strategy that encompasses a broad set of narratives in the industry, but also engages via the right mediums articles, webinars, video, podcasts, other digital distribution methods.  Continuous evolvement of strategy is a must.

 

Primary Responsibilities: 

  • Develop content strategy and calendar that aligns with short- and long-term marketing objectives
  • Collaborate with marketing, design, investments, research and product colleagues to plan and develop site content, style and layout and the support of campaigns and programs
  • Produces (write, edit, and project manage) engaging content for a variety of audiences—advisors and their clients and prospects.
  • Edit, proofread, and improve contributor content and ensure brand consistency
  • Develop and maintain social media strategy and other marketing channels (ie podcast, videos, blogs, infographics and other data visualization) to promote and ensure optimal delivery of content aimed at increasing brand awareness and web traffic from our target audience across multiple channels.
  • Optimize content according to SEO, providing guidance across marketing programs.
  • Be a key generator of developing topics and new ideas to increase engagement with our content.
  • Help build feedback loops of data and insights to improve key editorial decisions.

 

Qualifications

  • 7+ years marketing and/or journalism experience, with skillsets in content creation and editing.
  • Must have proven success at driving content strategy.
  • Excellent verbal and written communication and presentation skills, and the ability to interface directly with internal and external collaborators.
  • Deep expertise of Finance, knowledge of the asset management industry is preferred.
  • Experience with organic and paid distribution, paid media and editorial calendars.
  • Social media expertise across all platforms.
  • Copywriting expertise in both long form and shorter than short form (tweets, social media content).
  • Technologically savvy with ability to learn and manage content management system to support content strategy initiatives.
  • Ability to be organized in a high-energy, dynamic environment with competing priorities simultaneously.
  • BA/BS degree, MBA or master’s in journalism, communications or marketing a plus. 
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Technology we use

  • Engineering
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Location

22 W. Washington , Chicago, IL 60602

An Insider's view of Morningstar

What does your typical day look like?

Every day is a little different. Our team is focused on POC (Proof of Concepts). My work involves problem-solving, development and software design. I work on the Data collections team, currently most of this involves, on a high level, automating the process currently used to collect data from raw sources through Machine Learning.

Upasna

Software Engineer, Data Collections - AI R&D

How does the company support your career growth?

We believe in promoting from within, based on previous impact to the team. Whenever possible, we will stretch our employees to take on expanded roles that aligns with the career progression they are interested in.

Jeff

Head of Technology and Product

What are Morningstar Perks + Benefits

Morningstar Benefits Overview

At Morningstar, your contributions have meaning and can drive change. Across our 27 offices worldwide, we’ve invested in fostering a community where talented, driven people can grow. Our entrepreneurial spirit and uncompromising ethics guide everything we do. It’s all in the name of empowering investors. Morningstar is proud to offer a comprehensive benefits package to eligible, full-time employees in the United States who work a minimum of 30 hours per week. Our benefits are designed to invest in your -- and your family's well-being, including investments in your health and financial future.

Culture
Volunteer in local community
Morningstar encourages our colleagues to become involved in their communities, by providing paid time off for volunteer activities.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Morningstar encourages unconscious bias training for all employees, especially managers and hiring personal. We believe that by raising awareness of bias we can decrease its effects.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Morningstar offers two Flexible Spending Accounts (FSA)— one for healthcare expenses and one for dependent care expenses. You may enroll in both $ determine the contribution amount.
Disability Insurance
Dental Benefits
Our dental plan covers 100% of preventive services, 80% of basic services, and 50% of major services.
Vision Benefits
With Morningstar's vision benefits you can get an annual eye exam with an in-network provider with just a $10 copay.
Health Insurance Benefits
Morningstar continues to offer the choice of two medical plans—the Savings Plan and the Classic Plan. Both are administered by Blue Cross and Blue Shield of Illinois (BCBS).
Life Insurance
Morningstar offers 4 tiers of life insurance that offer varying benefits. Basic Life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Mental Health Benefits
Our insurance covers 80% on in-network mental health services. Our Employee Assistance Program provides no-cost, confidential, 24-hour counseling on a wide variety of issues.
Retirement & Stock Options Benefits
401(K)
Take advantage of a number of Morningstar tools to help you manage your 401(k) account and your finances, including Morningstar Retirement Manager, available to you at no cost.
401(K) Matching
Morningstar provides employees with a 401(k) matching plan managed. We match $0.75 for every dollar contributed, up to a maximum of 7% of employee pay contributed to the plan each pay period.
Company Equity
Morningstar’s global employee equity benefit, Shared Ownership, enables you to take a portion of your bonus payout and exchange it for RSUs, with Morningstar providing an additional 50% match.
Employee Stock Purchase Plan
Colleagues who exceed their performance goals substantially may be eligible for Impact RSU Awards as an additional reward on top of their cash bonus/commission award.
Performance Bonus
Match charitable contributions
Morningstar's Matching GIfts program will match your charitable giving up to the local currency equivalent of $500 USD per calendar year.
Child Care & Parental Leave Benefits
Child Care Benefits
Morningstar offers the option of in-home child and elder care, in addition to the existing day care center back-up care benefit.
Generous Parental Leave
Morningstar has a global minimum of 6 weeks paid time-off to bond with new family members. This benefit applies to all individuals equally, including birth mothers, fathers, adoptive parents.
Flexible Work Schedule
Morningstar provides employees with a flexible work schedule that includes Summer hours, Work from home, Flexible start and end times.
Remote Work Program
The safety of our employees is very important to us. We have been operating remotely due to COVID-19.
Family Medical Leave
Eligible employees may take up to 12 weeks of job-protected, unpaid leave per year for certain specified reasons, and up to a total of 26 workweeks of leave to care for a family member.
Adoption Assistance
We reimburse up to 80% for eligible adoption expenses, up to $4,000 per adoption, in addition to a minimum of 6 weeks paid time off.
Return-to-work program post parental leave
Company sponsored family events
Morningstar sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees receive 2 days per year of paid volunteer time.
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Compensation at Morningstar is more than a salary. It’s about making positive contributions to both life and work. We give our diverse workforce the choice and flexibility they need to maintain their health, retirement plans, time, and professional growth.

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