Director, Corporate Marketing

| Chicago
ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 90,000 businesses in 161 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use its 300+ integrations including Shopify, Square, Facebook, Eventbrite, and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in both Marketing Automation and CRM All-In-One on G2.com.
As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 90,000 today to millions.
As the Director, Corporate Marketing, you will lead the team responsible for building the ActiveCampaign brand and sharing the AC story globally. This role will successfully promote the company through a strong PR and communications program, an engaging corporate website, a dynamic brand and unique corporate events for users and prospects. The qualified candidate will be a driven and engaged senior leader with a successful track record of building and leading, brand, global programs and PR globally. Reporting to the CMO, the Director, Corporate Marketing must have experience across public relations, brand development, creative, digital marketing, social media, and thought leadership campaigns.

What your day could consist of:

  • Own press strategy and program, including development of key press assets and pitch materials; working with external agencies as needed
  • Define and execute corporate marketing and brand strategy, resulting in consistent branding, messaging and positioning
  • Create and execute a customer marketing strategy that builds on the success of ActiveCampaign customers
  • Operate a digital plan that expands the reach and recognition of AC and educates the market on AC ‘s unique market position
  • Manage corporate communications including executive communications, messaging development, and PR
  • Define and deploy best practice processes for supporting broad array of creative requirements from the marketing team
  • Support functional groups with marketing services such as creative, writing, event planning, and video
  • Manage, build, and lead a strong team by coaching and developing

What is needed:

  • 10+ years of experience in corporate marketing in the software industry
  • Experience with Software-as-a-Service offerings and open core software a plus
  • Solid track record of successfully scaling marketing efforts in a growth-oriented company
  • Skilled and proven experience bringing new campaigns and ideas to life
  • Track record of evolving a brand’s position to a new market category that aligns it with current market and customer priorities
  • History successfully utilizing events as a key platform for growth in the awareness and demand generation
  • Proven track record developing and executing successful B2B corporate communications, content and brand campaigns
  • Proven track record in building, getting buy-in and executing marketing plans, and staying focused on “getting it done” in a fast-moving, technical environment
  • Able to coordinate across many teams and perform in a fast-moving startup environment
  • Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts into simple and intuitive communications
  • Comfortable using data to measure results and inform decision making and strategy development.

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees on our HSA plan, open time off plan, generous 401(k) matching with no vesting, lunch and endless snacks/ beverages, reimbursed commuting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • TrelloManagement
    • ActiveCampaignCRM

Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.

What are ActiveCampaign Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Managers identifying as female make up 45% of leadership. VP exec group is 50% diverse.
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Senior leadership is eligible to participate in the equity plan
Performance Bonus
Certain teams and leadership roles are eligible for performance bonuses based on metrics and KPI's
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 3 weeks of leave for the secondary caretaker.
Flexible Work Schedule
We trust our employees to get their work done and manage their personal/family/social and work time responsibly
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
ActiveCampaign sponsors semi-annual family events.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive three days of company-paid volunteer time per year, in addition to company-sponsored giving back events
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We provide monthly CTA and Metra pre-paid transit benefits plus free annual DIvvy Bike memberships
Company Outings
Free Daily Meals
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games and basketball
Stocked Kitchen
When we say stocked, we mean stocked
Some Meals Provided
Lunch stipends are provided every day, delivered onsite via Fooda. Breakfast is available with cereal, yoghurt, toast, fruit.....
Happy Hours
Recreational Clubs
Our employees are sporty. We sponsor AC teams such as bowling, softball, kickball.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Daily Catered Lunches through Fooda. Free onsite baristas. Open Vacation Policy. Dual monitor & stand-up desk workstation. FOND Membership. Bonus.ly Peer Recognition Program. Flexible Work/Life Balance. Many easy ways to give back to the community. Onsite gym at very low cost. Roofdeck with lake views. Game rooms. Beer and wine on tap. Endless snacks. Amazing parties.

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