Overview

The Dir- Creative Marketing responsible for development of consumer marketing campaigns for the company’s brands across the country – including Chicago Tribune, New York Daily News, Baltimore Sun, Hartford Courant, Allentown Morning Call, Orlando Sentinel, South Florida Sun Sentinel, the Daily Press (Va.) and Virginian-Pilot. The role will play a key role in the development of creative that fuels the company’s digital growth efforts.

The Director of Creative Marketing will work directly with a team of marketing strategists to develop campaigns for use across all markets, as well as delivery of requests for work that arise for market-specific needs. The Dir. will manage an internal team of two designers, as well as coordinate among a stable of agency and freelance talent when needed.

The Dir. will report to the VP, Consumer Marketing.

Responsibilities

• Lead team of 2 internal designers and coordinate across several freelance, contract, and agency engagement on consumer marketing campaigns – with a focus on digital and print design
• Define our “internal agency” expectations for quality, consistency, and timeliness of deliverables
• Coordinate fulfillment of marketing assets from concept development, feedback/revisions, and production
• Work with team of marketing strategists to develop campaign creative that meets specific objectives
• Solidify visual standards, design expectations, and brand consistency when working with designers, freelancers, and agencies
• Provide design feedback on all campaign assets, with attention to visual details, readability, and channel context (e.g. does design work for its intended medium – print, digital, email, etc.)
• Work with designers and agencies to pitch creative concepts, justify creative decisions that connect to the strategic brief
• Manage deliverables and meet deadlines for production through our project management software system (Workfront)
• Identify tradeoffs and work to negotiate deadlines to account for shifting priorities or deadlines
• Ability to identify when projects are at risk/behind schedule and proactively manage stakeholder expectations when required

Qualifications

• Ability to think creatively while maintaining a perspective on the intention of the creative work
• Demonstrated ability to deliver high quality work in a high-volume, multiple-project environment
• Ability to summarize stakeholder feedback and turn it into actionable creative outputs
• Strong communication skills – with focus on making Creative Brief meetings effective conversations to align goals and resources
• Ability to present concepts and relate creative choices to the intended impact of the campaign
• Prior experience managing a budget and allocating work effectively to freelance or outside agencies as workload and budget allows
• Demonstrated capability of managing creative output through a project management system (specifically Workfront a big plus)
• Fluent in InDesign and Adobe Suite
• Familiarity with using project management software to manage tasks, timelines and resource allocations
• Past experience in digital marketing, online marketing or direct marketing is preferable