Director, Demand Generation

| Chicago

Director of Demand Generation

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite.

In your role as Director, Demand Generation, you are a data-driven marketer responsible for creating and executing a demand generation strategy that supports PowerReviews aggressive goals. You will own multi-channel campaigns to fill top of the funnel, nurture leads through the sales cycle and drive leads and opportunities that ultimately result in pipeline and bookings. The ideal candidate will have a successful track record of delivering results at each stage of the funnel, be sales-focused and have the ability to create scalable programs effectively and efficiently. This high-impact role will work across functions, departments, interact with senior leaders, vendors and will report directly to the VP, Marketing.

Key Accountabilities

  • Lead strategy and execution for all demand generation campaigns across all marketing channels including but not limited to SEM, social, digital advertising, email, events, webinars and partners.
  • Execute campaigns and manage the entire inbound lead flow process, from lead capture, to landing page creation, to email and nurture programs plus integration with marketing automation and CRM tools.
  • Own the ABM playbook working closely with sales to lead and develop effective ABM strategies to influence target accounts and build highly customized campaigns that accelerate pipeline development and improve win rates among key verticals and customer segments.
  • Grow, manage and maintain an increasingly segmentable marketing database.
  • Own tracking, measurement and forecast of performance against key metrics including MRLs, MQLs, Opportunities, Pipeline, Bookings, spend and make optimizations at each stage to reach goals.
  • Deliver regular and insightful analysis to improve performance and create an agile culture of test and learn with roadmaps to rapidly test across channels and devices.
  • Drive all event and webinar strategy plus oversee execution including sponsorships, logistics, both pre- and post-event, as well as onsite
  • Evaluate and recommend emerging technologies to aid in demand generation effectiveness.
  • Aid in partnership strategy to increase overall demand gen performance
  • Collaborate effectively between Sales, Product Marketing, Content and Design teams to create and optimize assets used to drive leads, opportunities and accelerate deal velocity.

Requirements & Preferred Skills

  • Bachelor degree in marketing, communications or related degree
  • 7-10 years experience with B2B experience leading and managing demand generation across channels including events, webinars, partnerships, SEM, email, social media and display advertising
  • Strong financial management and analytical skills
  • Experience with A/B and multivariate testing
  • Expert knowledge in segmentation and campaign creation that motivates audiences to move through the marketing and sales funnels
  • Solid working skills in various marketing technologies platforms and website analytics tools including Salesforce, Marketo, Wordpress, Google Analytics, Adwords, Optimizely and the like
  • An entrepreneurial mindset with the rigor and discipline to build business
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality
  • Excellent people skills to interact with colleagues, cross-functional teams and partners
  • Ability to work independently with minimal guidance

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What does your typical day look like?

My passion is building experiences that inspire transparency and confidence in a purchase journey by elevating relevant and authentic content. Everyday I collaborate with internal and external stakeholders, to gather feedback and insight to make products and features that help shoppers make the right decision.

Rachel

Sr. Manager, Product

How does the company support your career growth?

PowerReviews breeds a culture of goal setting/personal growth that ultimately allows you to steer the direction of your career.

Alex

Manager, Sales Development

How do you collaborate with other teams in the company?

As a member of the marketing team, I get to collaborate across virtually every facet of the company. Including (but definitely not limited to) Sales, Product, Tech, Implementation -- and even HR!

Yoni

Sr. Manager, Product Marketing

What are PowerReviews Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
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