Director, Demand Generation at PowerReviews

| Chicago
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Director of Demand Generation

PowerReviews works with leading brands and retailers around the world delivering more user generated content and deeper insights to increase conversion, improve products and shopping experiences with an unrivaled solution suite. Our employees make the magic happen. From the visionaries to the makers, our PowerTeam has serious talent.


In your role as Director, Demand Generation, you are a data-driven marketer responsible for creating and executing a demand generation strategy that supports PowerReviews aggressive goals. You will own multi-channel campaigns to drive top of the funnel leads, nurture leads through the sales cycle and increase sales velocity that ultimately result in pipeline and bookings. The ideal candidate will have a successful track record of delivering results, be sales-focused and have the ability to create scalable programs. This position reports into the VP of Marketing. Key accountabilities include:

Strategy & Execution

  • Lead strategy and execution for all demand generation campaigns across all marketing channels including but not limited to SEM, social, digital advertising, email, events, webinars and partnerships.
  • Own the ABM playbook working closely with sales to develop effective ABM strategies influencing target accounts that drive pipeline and improve win rates.
  • Execute campaigns and manage the entire inbound lead flow process, from lead capture, to landing page creation, to email and nurture programs plus integration with marketing automation and CRM tools.
  • Drive all event and webinar strategy plus oversee execution including sponsorships, logistics, both pre- and post-event, as well as onsite activities.

Analytics & Optimization

  • Own tracking, measurement and forecast of performance against key metrics including MRLs, MQLs, Opportunities, Pipeline, Bookings, spend and make optimizations at each stage to reach goals.
  • Deliver regular and insightful analysis to improve performance and create an agile culture of test and learn with roadmaps to rapidly test across channels owning the A/B testing platform.
  • Grow, manage and maintain an increasingly segmentable marketing database.
  • Evaluate and recommend emerging technologies to aid in demand generation effectiveness.

Management & Cross Organizational Influence

  • Manage Marketing Operations and Demand Generation Manager as well as partners or vendors.
  • Collaborate effectively between Sales, Product Marketing, Content and Design teams as well as senior leaders, vendors to create and optimize assets used to drive leads, opportunities and accelerate sales velocity.

Requirements & Preferred Skills:

  • Bachelor degree in marketing, communications or related degree
  • 7-10 years experience with B2B experience leading and managing demand generation across channels including events, webinars, partnerships, SEM, email, social media and display advertising
  • Strong financial management and analytical skills
  • Experience with ABM and A/B, multivariate testing platforms
  • Expert knowledge in segmentation and campaign creation that motivates audiences to move through the marketing and sales funnels
  • Solid working skills in various marketing technologies platforms and website analytics tools including Salesforce, Marketo, Wordpress, Google Analytics, Adwords, Optimizely and the like
  • An entrepreneurial mindset with the rigor and discipline to build business
  • Obsessive attention to detail and strong organizational skills
  • Ability to respond quickly to changing business needs while completing quality projects on time
  • Thrives in a fast-paced, high-growth, collaborative environment
  • ‘No Excuse & Get it Done’ mentality
  • Excellent people skills to interact with colleagues and cross-functional teams

PowerReviews is an Equal Opportunity Employer (EOE) that welcomes and encourages all applicants to apply regardless of age, race, color, religion, sex, sexual orientation, gender identify and/or expression, national origin, disability, veteran status, marital or parental status, ancestry, citizenship status, pregnancy or other reasons prohibited by law.

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1 N. Dearborn, Suite 800, Chicago, IL 60602

An Insider's view of PowerReviews

What does your typical day look like?

My favorite part about being on the Technical Support team at PowerReviews is receiving really difficult issues and finding creatives way to solve the problem. It helps keeps things interesting and no days are ever the same.


Technical Support Engineer

How has your career grown since starting at the company?

Since starting at PowerReviews, I've had the opportunity to work with individual clients to now serving as the VP of Customer Success. Here I’m able to do what I love while also growing in my career.


VP, Client Success

How do you collaborate with other teams in the company?

In the past year our teams have collaborated to deliver over 14 differentiated products, features and capabilities to bring value and ecommerce best practices to our clients and most importantly, delight their customers.


Director, Product Management

What are PowerReviews Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Mentorship program
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