Director, Digital Marketing & Analytics
The Group: Morningstar Investment Management is committed to creating great products that help investors reach their financial goals. For the investors, institutions, and advisors who prefer to entrust their investment management decisions to us, we support them by delivering long-term investment results. Our Investment Management Marketing team is critical to achieving this goal. We seek to demystify investing through transparency and understanding of our core investment principles, which drive every investment choice we make. We accomplish this through communications that balance openness and accessibility with authenticity and accuracy, while respecting the regulatory requirements and industry practices that define our market.
The Role: We are looking for a highly creative and experienced digital marketing leader to join our growing marketing team. In this hands-on role, you will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy to exponentially drive brand awareness and generate leads.
This role is based in Chicago.
Responsibilities:
- Collaborate to plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Manage outside digital agency and resources.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Manage, optimize and maintain mp.morningstar.com site in collaboration with marketing leadership, keeping best practicing in mind.
- Own marketing automation system, collaborating with segment and product marketers for optimal execution and adherence to best practices.
- Plan and manage our social media presence in collaboration with content, product, and segment marketing.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to evolve digital properties, create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate
Qualifications:
- Bachelor's in marketing or a related field
- Proven working experience in digital marketing, particularly within financial services
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
- Hands-on marketing automation experience. Eloqua certification preferred but equivalent experience with a similar platform will be given equal consideration.
- Working knowledge of HTML and JavaScript is a plus
- Proven ability to translate business goals & requirements into well-designed campaigns.
- Must be data-driven and understand how to translate marketing metrics into action.
- Meticulous attention to detail, process-improvement mindset.
- Creative eye for our brand and Morningstar voice.
- Ability to balance priorities across multiple projects with multiple stakeholders.
- Outstanding communication and interpersonal skills
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