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Director of Digital Media

| Chicago

The Director of Digital Media will provide strategic direction for the All Campus Digital Media team, providing in-depth knowledge and expertise of the paid search and paid social industry and demonstrated leadership capabilities. This position is ultimately responsible for the success of the digital media team, through the candidate’s ability to effectively manage client performance in specific digital media channels as well as develop new employee talent. The ideal candidate must be both strategic and hands-on, with excellent people management skills and a track record of producing demonstrated results in the paid search channel.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Digital Media Management

  • Responsible for paid digital media strategy across the All Campus client portfolio including paid search, paid social, display and any other platform-based online advertising.
  • Formulate digital media strategy for All Campus clients and ensure recommendations and decisions are consistent with company’s strategic objectives.
  • Assume lead role in digital media efforts with a full understanding of client accounts yet remain connected to the day-to-day operations to be able to assist if needed.
  • Present paid search recommendations to internal management teams, keeping senior management up-to-date on opportunities and risks
  • Responsible for elevating the paid search operational standards, implementing technologies, and facilitating the development and documentation of best practices for improving operational efficiencies within the paid search team

Client Management

  • Develop, manage, and monitor client service delivery expectations of the paid search team
  • Attend client meetings as needed, interface as needed with executive level and middle management on client side during meetings and presentations
  • Collaborates with client services and other teams to develop reports and presentations as needed for clients

Team Management

  • Directly responsible for development of paid search specialists and managers
  • Assist in interviewing, hiring, training, developing, and evaluating team members
  • Able to lead and nurture team growth through effective mentorship

SUPERVISORY REQUIREMENTS:

  • This position directly supervises Paid Search Associates, Specialists and Managers

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

  • Bachelor’s degree required. Bachelor’s with a focus in business, marketing, statistics, or math is preferred
  • 5+ years of paid search experience, with significant client-facing and relationship management experience. Experience in education or another lead gen B2C industry is a plus.
  • Minimum of 3 years managing a team of employees with demonstrated ability to train new hires and act as a mentor
  • Strong expertise in SEM and other paid channels (e.g., display, paid social)
  • Strong ability to develop reports and presentations and experience communicating presentations and findings to internal management and external clients
  • Exceptional competency in Microsoft Excel, PowerPoint, Google Analytics, Google AdWords.
  • Excellent verbal and written skills and attention to detail
  • Motivated self-starter who can work independently and balance multiple tasks

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • TrelloManagement
    • WordpressCMS

Location

Our company has an awesome view of the Chicago River, and we're within 2 blocks of Union and Olgilvie stations and close access to all CTA lines.

An Insider's view of All Campus

What’s the vibe like in the office?

The vibe in our office is one of warmth, friendliness, and a shared goal of doing everything we can for each other and our clients. We work hard, act with integrity, experiment with new ideas and continuously improve our approach. I'm inspired to be my best self because everyone I work with supports my success and pushes themselves just as much.

Samantha

Director of Client Services

What projects are you most excited about?

I love working on complex projects for big name universities. It’s an exciting challenge to find the best creative solutions, align with our clients’ brands, and create great experiences for prospective students even with that high level of complexity.

Stephen

Digital Designer

What does career growth look like on your team?

The openness and availability of personal development – whether it’s taking on more direct responsibilities, collaborating with other teams, or being reimbursed for external training – is unlike anywhere else I’ve worked. If you’re professionally curious or want your career to evolve a certain way, All Campus will empower you to get there.

Matthew

Assistant Director of Enrollment

How do you empower your team to be more creative?

The idea is to create an environment where everyone contributes. For example, when we're stumped in a meeting, we all ask probing questions directly to each other. There’s often a silence when we don't immediately have an answer - but eventually raw ideas start to emerge. From there, we all work together on them to craft something new and valuable.

Joe

CEO

What makes someone successful on your team?

Successful team members are inquisitive and think about the 'whole' instead of just their part. They enthusiastically help with tasks large and small, collaborate with other teams and pursue continuous improvement in their roles - developing new ideas that help us become more efficient, remain innovative, and improve client and student outcomes.

Andrea

EVP of Marketing

What are All Campus Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Flexible Spending Account (FSA) allows employees to put aside up to $2,650 annually for medical expenses with pre-tax dollars.
Disability Insurance
All Campus provides employees with 100% company-paid disability coverage. The plan covers 67% of an employee's weekly salary if an employee is unable to work due to illness or disability.
Dental Benefits
All Campus provides affordable PPO and HMO dental plans through Guardian Dental. Both plans cover in-network preventative care in full.
Vision Benefits
The EyeMed Vision program includes affordable copays and discounts on frames, lenses, contact lenses, and LASIK.
Health Insurance Benefits
All Campus offers three BCBS IL plans (PPO, HMO, HSA). Each plan covers annual in-network preventive care at 100%. All Campus also contributes up to $750 annually into a Health Savings Account (HSA).
Onsite Gym
The All Campus office building features a state-of-the-art fitness center that employees may join at a significant discount.
Retirement & Stock Options Benefits
401(K)
The All Campus 401(k) plan enables employees to set aside money for the future. A variety of investment options are available, and employees may contribute on a pre-tax basis or into a Roth 401k.
401(K) Matching
At this time, All Campus matches up to 3% of salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
All Campus offers 2 weeks of paid family leave as part of its FMLA benefits.
Flexible Work Schedule
Under flextime, employees may start and end the workday within 60 minutes of normal office hours.
Remote Work Program
With manager approval, employees are eligible for two telecommuting days per month after 90 days of service. After 1 year of service, additional telecommuting may be available based on team needs.
Family Medical Leave
All Campus offers up to 12 weeks of job-protected leave per year for any employee eligible under the Family and Medical Leave Act (FMLA). The first two weeks of FMLA are paid.
Vacation & Time Off Benefits
Generous PTO
All regular, full-time employees may accrue up to 18 days of PTO per year. Employee may accrue additional PTO, depending on position and length of service.
Paid Volunteer Time
All Campus encourages our employees to become involved in their communities. Our Volunteer PTO policy allows up to 2 additional PTO days each year to participate in volunteer activities.
Paid Holidays
All Campus' generous holiday schedule is superior to many companies - we observe all the major holidays, including MLK Day, and we close the office for a few extra days around Christmas and July 4th.
Perks & Discounts
Casual Dress
All Campus' business casual dress code includes jeans.
Commuter Benefits
All Campus offers pre-tax commuter benefits for all employees, as well as reimbursement for bike parking in our building.
Company Outings
Every year All Campus hosts its annual Summer Fun Fest and a year-end holiday party.
Stocked Kitchen
From bagels every Friday morning, to monthly lunches during company update meetings, All Campus is happy to provide snacks and occasional meals for our awesome employees.
Some Meals Provided
Happy Hours
Fitness Subsidies
The All Campus office building features a state-of-the-art fitness center that employees may join at a significant discount.
Professional Development Benefits
Job Training & Conferences
Providing professional development to our employees is vital to our success. Employees enrolled in courses to increase their skills may be reimbursed up to $1,000 annually for expenses.

Additional Perks + Benefits

All Campus is committed to fostering professional growth, as well as doing everything we can to keep our employees happy, healthy, and passionate about the work they do. Our competitive and comprehensive benefits package includes health coverage, retirement planning, and work-life balance benefits—in addition to plenty of extra perks like free food, lively parties, and Summer Friday hours.

We also believe that investments in our employees’ careers are investments in our future as an organization. We are proud to offer substantial discounts and reimbursements to help our employees develop their professional skills.

Did we mention the parties? Our holiday parties aren’t your standard office gatherings with cookies, punch, and a few decorations. Venues have ranged from downtown bars to art galleries, and there are always plenty of games, drinks, and food to keep everyone in the holiday spirit. We also have our annual Summer Fun Fest, where everyone at All Campus leaves the office during the work day to eat, drink, compete, and enjoy each other’s company. Previous events have been held at arcade bars, river boats, the beach, and more!

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