Camelot Illinois
At Camelot we are Powering Possibilities.
Chicago, IL

Director of Digital Performance

| Chicago
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About Camelot Illinois

Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.

Camelot Illinois is a subsidiary of Camelot Lottery Solutions, a leading solutions and technology provider to lotteries around the world. Camelot Lottery Solutions digital and data platforms, and services power some of the most innovative and fastest growing lotteries in the world including the Irish and UK National Lotteries, Loterie Romande (Switzerland), and the Arkansas Scholarship Lottery.

Our sister company, Camelot UK, has operated the UK National Lottery since 1994. Camelot UK has an unrivaled track record for success, helping the UK National Lottery deliver over $80 billion to winners and $46 billion to good causes to date.

Position Overview:

The Director of Digital Marketing will report to the Chief Commercial Officer and will be responsible for delivering Camelot Illinois digital acquisition and retention objectives and commercial targets.

This includes working with directly managing digital campaigns, working with our studio team on building out a library of digital marketing assets, and developing a comprehensive understanding of our digital ‘performance marketing’ strategy and execution.

Additionally, this individual will help us achieve the Illinois Lottery brand promise (“To be a Champion for the People of Illinois”) through successful execution of digital marketing.

Responsibilities:

  • Oversee the performance marketing strategy on the behalf of the Illinois Lottery: organize campaign structures, paid media optimizations, email acquisition tools, budget allocation, and KPI's
  • Work alongside the rest of the performance marketing team to understand test results, develop new segments, and improve KPIs - you feel comfortable working directly on campaigns when necessary
  • Keep a detailed record of campaigns, and how they're driving our key business metrics such as LTV, CAC, expected spend across iLottery and our retail partners, etc
  • Work with rest of the marketing and media team, digital team, product team, in-house studio and other stakeholders to create a great digital player experience and better understand/segment players
  • Work with other marketing and digital leaders on email campaigns that drive high open rates, click-throughs, and a great player experience
  • Build effective working relationships with agencies, vendors to accomplish internal goals
  • Work directly with the internal studio/brand teams on finding copy and creative assets that fits our brand-voice and strategy, but that is also optimized for conversion

Requirements

  • 8+ yrs in a growth or performance marketing leadership position within a consumer-facing company
  • Have an entrepreneurial spirit supported by a maturity and sensibility for a regulated environment
  • Have courage in decision-making and appetite for a test, learn and move forward.
  • Highly inquisitive and consumer-centric to lead a team with an e-commerce mindset, driven to meet and exceed performance targets
  • Experience working with budgets of over $5M and outstanding record of performance
  • Deeply data-driven and insights led, comfortable in spreadsheets, reporting dashboards, and G-Suite
  • Can back budget requests up with numbers and heuristics
  • Clear verbal and written communication/presentation skills - can communicate complicated ideas and specific concepts easily to a number of audiences
  • Action-oriented, agile/flexible, focused, but curious
  • A respect for the creative process and brand marketing - you see how brand stewardship aligns with your long-term performance goals and the good of the Illinois Lottery

Benefits

Working For Camelot Illinois

We are a transformative lottery company with world-class people, technology, and operations that is committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination we believe in doing not just the easy thing but the right thing. The Camelot values of do good, be accountable, stay connected, keep improving, and spark enthusiasm are embedded in the design of our organization and our plans for Illinois.

  • Do Good: We care about our communities, our stakeholders, and each other. We act with integrity & honesty, as a positive force for Illinois.
  • Be Accountable: we drive results. And we continually strive to get those results more efficiently and effectively.
  • Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
  • Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
  • Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.

Career Development

We want people who thrive in an autonomous, collaborative and results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling experience and meaningful work in an organization committed to growing its people. Learning & Development is a top priority, and we partner with employees to grow and progress their professional skill sets.

Benefits and Employee Policies

We bring our experience of working with European lotteries to Illinois. We also bring a European influence to paid time off, family leave and so on. We have created a strong ethical culture that is translated to each of our employees and business dealings globally. We offer a package of benefits and policies that competes with any private sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles at work.

Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and support and encourage our partners to do the same.

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Where we are

Chicago’s official downtown. From shopping on State Street to wandering one of the country's largest art museums, the Loop has something for everyone.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • InDesignDesign
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • OnePlaceCRM
    • iLookCRM
    • Adobe CampaignLead Gen
    • MarketoLead Gen
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What are Camelot Illinois Perks + Benefits

Camelot Illinois Benefits Overview

We offer a broad range of employee benefits including medical, dental, vision, life, and disability insurance, a retirement savings plan, access to training, Student Loan Repayment Benefit, Personal Discounts Program, Employee Assistance Program, and much more. We also offer regular team-building activities with people that love having fun, quarterly opportunities to connect with the community, social outings, & great work/life balance. We all have flexible hours, 26 days PTO, 6 weeks paid parental leave, 10 paid holidays, & 2 paid volunteer days.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Camelot IL offers both FSA & HSA which helps employees cover out-of-pocket expenses with pre-tax contributions.
Disability Insurance
Camelot IL's disability insurance benefits is 60% of an employee's annual salary up to a $5,000 maximum monthly payout. Employees also have the option to purchase extra coverage.
Dental Benefits
Camelot's dental plan covers 100% of the costs of preventative care.
Vision Benefits
Camelot's vision insurance plan provides 100% coverage for annual eye exams after a $10 copay. $180 for frames and $150 for contacts every year.
Health Insurance Benefits
Life Insurance
Camelot IL offers employer-paid life insurance to all full-time employees with 2x an employee's annual salary.
Wellness Programs
Onsite Gym
Free onsite gym, divvy bike membership, yoga classes, meditation workshops, & in-house chair massages.
Team workouts
Camelot Illinois's team fitness initiatives include weekly In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Camelot's 401(k) retirement plan matches 100% of an employee's contributions up to 4% of their annual salary, with immediate vesting for matched contributions.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family is of the greatest importance and we want our employees to have adequate time off to care for and bond with a newborn, newly adopted or newly placed child. Camelot IL offers 6 weeks of time off
Flexible Work Schedule
Camelot Illinois provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
At Camelot IL, we recognize the importance of time off from work to relax, spend time with family, enjoy leisure activities, take care of yourself when you are sick, etc. We provide generous PTO.
Paid Volunteer Time
Camelot Illinois is committed to supporting our communities and provides employees 2 paid days per calendar year to volunteer at the nonprofit organization of their choice.
Paid Holidays
Perks & Discounts
Casual Dress
We call our dress code “Dress For Your Day,” which means you choose the attire that fits your schedule, environment, location, and personal brand.
Commuter Benefits
Qualified Transportation Accounts - QTAs allow employees to set aside pre-tax funds used for eligible transit and parking expenses related to commuting to work.
Company Outings
Some Meals Provided
Happy Hours
Happy hours are hosted by the building once per week.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Camelot IL offers a wide range of training programs to all employees, including, eLearning, onsite training courses to enhance job-related skills and access to job-related conferences and seminars.
Tuition Reimbursement
Camelot Illinois offers a Student Loan repayment option to all employees after 90 days.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer every team a Learning and Development budget to continue taking classes, getting certifications, or attending conferences and seminars.
Time allotted for learning
Camelot Illinois allows employees to set aside 10% of working hours for learning.
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Free onsite gym + divvy bike membership, immediately vested in 401k with 4% match, Student Loan Repayment benefit, Camelot Champions & Game Changer staff awards, a rotational program for recent grads, engagement portal for pre-boarders, robust onboarding program + large L&D budget

An Insider's view of Camelot Illinois

What are some social events your company does?

Managing the Illinois Lottery takes a lot of hard work but we have a great People team that find things to let us unwind and encourages us to find fun too. We have weekly happy hours, on-site weekly yoga, team building events, department engagement events, sports leagues, and annual parties! We even have a knitting club now!

Will

Commercial Financial Analyst

What projects are you most excited about?

My time at Camelot has been very rewarding as I had the opportunity to be a part of our new website and app's launch this past year. I'm most excited about now working on how we can improve our digital experiences for our players. I really enjoy the collaborative nature of the Digital team as we all work together really well to achieve our goals.

Sean

Digital Content Manager

What are some things you learned at the company?

Some of the things I have learned during my time here at Camelot is how to own and take charge of my career. Since I have started, I have been provided with the best tools and resources to achieve optimal career success. I have also learned the importance of learning and collaborating with others.

Natassia

Camelot Business Associate

How do your team's ideas influence the company's direction?

The best part of being on the product team is setting the company’s direction through the lens of our player. It is our responsibility to develop a product offering that meets player demands while generating net income for the State of Illinois. The product team is responsible for listening to our consumers and understanding our business

Tina

VP of Product

Jobs at Camelot Illinois
6

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Field Training Manager

Camelot Illinois
Chicago
6 days ago
+43
Within Camelot Illinois, the Field Training Manager will be responsible for creating and delivering change programs that encompass role profiles, technology, behavioral tools and learning materials. Additionally, help to establish the Illinois Lottery brand to be a champion of the people of Illinois, through delivering - Fun Games, Create Winners, Support Causes. Powering possibilities across the Illinois Lottery product portfolio is a key driver to delivering for the people of Illinois.

Senior Creative Manager

Camelot Illinois
Chicago
1 week ago
+43
The role of the Senior Creative Manager leads and directs the design and production of visual and audio creative assets for placement across all paid and owned media channels. This individual will oversee creative asset development from our in-house studio from concept to execution. There will also be elements of managing our external creative agency, making sure marquee campaigns stay on time and providing creative input and feedback. This role will report into the Senior Director of Marketing and will have a direct report focused on social media strategy and execution. This role’s direct report will also have their own direct report focused on social media execution.

Project Manager - Technology

Camelot Illinois
Chicago
1 week ago
+43
Preparation of business cases in conjunction with stakeholders and finance in order to gain financial approvals prior to the mobilization of project teams. Overseeing the whole project delivery, ensuring exceptional customer service and high quality technical solutions. Leading a matrix team made up of marketing, finance, digital, retail sales, business analysts, technical architects and software focused delivery leads – each with responsibilities for major workstreams. Coordinating 3rd parties and interdependencies – including technical providers, design agencies and other vendors. Aligning analysis, development, systems integration, test and infrastructure teams, and several 3rd party vendors, to deliver the project with maximum efficiency. Budget management, tracking and board level reporting responsibilities for the entire project. Work with a number of internal colleagues and external stakeholders in order to deliver objectives. Build productive relationships with 3rd party subcontractors and stakeholders. Ability to communicate appropriately up to an Executive level and effective at influencing internal and external stakeholders.

Director of Digital Performance

Camelot Illinois
Chicago
1 week ago
+43
About Camelot Illinois Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois. Camelot Illinois is a subsidiary of Camelot

VP of Retail

Camelot Illinois
Chicago
1 week ago
+43
Reporting to and collaborating with the Camelot Illinois Chief Commercial Officer, the Vice President of Retail will be responsible for transforming and leading all retail activities for the Illinois Lottery delivering on the businesses retail commercial commitments to the State of Illinois. Additionally, help to establish the Illinois Lottery brand to be a champion for the people of Illinois, through delivering - Fun Games, Create Winners, Support Causes. Powering possibilities across the Illinois Lottery product portfolio is a key driver to delivering for the people of Illinois.

Studio Traffic Coordinator

Camelot Illinois
Chicago
1 week ago
+43
The Studio Traffic Coordinator works directly with the Studio team to direct the project workflow, create schedules with deadlines, conduct daily status updates with the team, and communicates with stakeholders the status of projects through completion. The Studio Traffic Coordinator is a creative problem-solver who will collaborate, inspire, and lead the coordination of projects through various stages of scheduling, creative development, production, and file delivery.