Job Opening: Director of Digital Strategy

Company background:

Strike Social harnesses the power of artificial intelligence to drive the best outcomes in YouTube and social media advertising. Through media-buying software and service, Strike Social manages 15,000+ campaigns each day for the world’s leading agencies and brands, including Beats, Fox Broadcasting, Honda, Mattel, Lionsgate and Trunk Club. With a workforce presence in 16 major markets — including headquarters in Chicago and offices in Kraków and Manila — Strike Social was recently named the No. 17 fastest-growing private company in the U.S. by Inc. Magazine. Learn more at strikesocial.com.

What You Will Do

Responsible for lead generation, user acquisition strategy and execution and funnel marketing strategy from end-to-end. Set targets for campaigns and conduct A/B tests in targeting, messaging and design. Analyze analytics and propose new SEO/PPC strategies and implementation. Define learning objectives, KPIs, and supporting metrics based on business objectives and design direction. Develop the measurement and tagging strategy required to deliver on that plan. Utilize tools to drive KPIs, including Google Analytics, Tag Manager and Keyword Planner. Supervise marketing automation manager.

Required Experience

• Bachelor’s degree in appropriate field
• Minimum 7+ years of experience in digital marketing and analytics with demonstrable results,
• Experience with a variety of digital analytics and optimization tools: Adobe Analytics, Google Analytics, Tag Management Solutions (Ensighten, Tealium, GTM), A/B & MVT Solutions (Target, Optimizely, Sitespect).
• Experience on at least two large-scale full-life cycle implementations of digital analytics marketing automation solutions, including ownership of the technical solution.
• Strong knowledge of analytical methodologies for optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices.
• Experience with sales funnel creation and management, along with site landing page optimization and A/B testing software & strategies.
• Data analysis and reporting skills with the ability to clearly communicate analyses to C-suite level stakeholders.
• Knowledge of creative performance, customer journey marketing and information architecture (IA, Sitemap, User Flows).
• Familiarity with lead nurturing and email communication strategies.
• Experience communicating company brands through email marketing.
• Knowledge of marketing automation tools and some of the below tools is a plus:
  • Data visualization: Tableau, Omniscope, PowerBI, Web Analytics, Adobe Analytics, Good Analytics, Webtrends.
  • Ad Servers: DoubleClick, Sizmek, Atlas, MOAT, DoubleVerify.
  • Ad Effectiveness Research: comScore, Millward Brown Digital, GFK, Nielsen Marketing Cloud
  • DSPs: Adobe Media Optimizer, DoubleClick, Media Math

Working at Strike Social:

Strike Social is a close-knit, work-hard/play-hard environment. If you want a fun, challenging and rewarding experience, apply to join our team! Aside from standard (and generous) employee benefits, Strike offers unlimited PTO, an open office environment, casual dress code and a spectacular Loop location.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.