Company Description

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Job Description

The Director of Direct Marketing will develop and optimize direct to consumer lead generation programs for our consumer and enterprise clients. Cross sell programs to retain and grow customer relationships will also be a key focus. Channel focus includes direct mail, email, DRTV, radio and other direct to consumer acquisition channels. Key success metrics will include acquisition lead volume, conversion rates, cost per acquisition, and both short and long-term revenue.

This individual will achieve this by working closely and bridging across senior management, internal teams, direct reports, brand founders and our customers.

Responsibilities

• Lead the direct marketing team and the direct marketing center of excellence
• Develop & optimize existing and new direct marketing lead generation & cross sell channels
• Develop effective single touch & integrated, multi-touch direct marketing channel strategies
• Develop and foster strong working relationships across the organization to achieve company goals and priorities. Work closely with key internal teams including but not limited to Brand Development, Creative, Production, Product Development, Planning, Sourcing, Legal, Analytics, Finance and Lifecycle Marketing
• Manage internal teams, & agency/vendor relationships for creative development/execution
• Partner with analytics for response propensity and other targeting analytics
• Partner with analytics to analyze campaign funnel performance and results analysis
• Communicate direct marketing performance & priorities via monthly presentations
• Collaborate with lifecycle marketing to execute effective lifecycle performance across each segment in each vertical
• Monitor and optimize each channel’s performance
• Manage a team of channel marketing managers - Develop and coach direct report(s) to help them achieve direct marketing goals

Qualifications

• Bachelor Degree in Marketing, Communications, Business or relevant marketing experience. MBA is a Plus
• 7+ years of experience in Direct marketing
• Experience building and managing direct marketing programs
• Experience working with analytics teams on targeting and results analysis
• Superior project, time and budget management skills
• Excellent written, communication and presentation skills
• Strong leadership skills and Team orientation
• Sense of urgency and results oriented
• Flexible, adaptable, intellectually curious
• Analytical, strategic, critical thinking
• Organized, attention to detail
• Self-motivated with High integrity

Additional Information

• Open vacation policy
• 401k match program
• Medical, life, dental, and vision benefits
• Flexible spending accounts
• Subsidized gym memberships
• Commuter and transit benefits
• Professional growth opportunities
• Casual dress code
• Generous employee referral bonuses
• Happy hours, ping-pong tournaments, and more company-sponsored events
• GoHealth is an Equal Opportunity Employer