What We'll Bring

TransUnion is looking for an experienced B2B marketer with a history of creating and executing Account Based Marketing (ABM) programs in order to increase market share through the design and execution of consistent, repeatable campaigns that drive greater customer engagement and increased revenue. The ideal candidate will have a success record constructing and distributing targeted go-to-market ABM campaigns that enable up/cross-sell penetration of existing base and new logo acquisition.

In this role you will be both a leader and executor, working across the organization to develop global marketing strategies and omni-channel programs to drive revenue in target accounts. You are a data-driven strategic thinker who empowers your team to take things to the next level. You’re highly experienced with account-based marketing frameworks and can apply best-practices in execution and adoption.

What You'll Bring

Roles/Responsibilities

Lead and expand our global ABM practice to strategically scale and accelerate growth

Ideating and executing 1:few and 1:many account based marketing campaigns in close collaboration with relevant stakeholders to drive engagement at a subset of target accounts

Ensure alignment with sales leadership on priorities and areas of opportunity within key accounts and prioritized industry verticals

Set opportunity goals by understanding sales objectives, processes, and resources for managing target accounts.

Lead the creation of buyer groups and audience segments across verticals, regions, and solutions

Ensure that data on potential ABM accounts is comprehensive, up-to-date, and usable

Assess ABM readiness across verticals and regions and create development plans to launch and scale programs in coordination with business objectives

Define ABM engagement models that align to sales goals for cross-sell, upsell, retention and acquisition.

Own reporting and analysis on account based marketing programs, ensuring programs perform against goals and are continually optimized

Define additional roles and responsibilities necessary to build and support Strategic Account, Named Account and Industry level ABM programs

Create exceptional customer experiences within target accounts by building highly personalized inbound and outbound marketing activities

Conduct resource inventory of available assets to support ABM and collaborate with content and insights to develop relevant and meaningful content that addresses buyer group needs

Determine metrics requirements for evaluating ABM performance and work with marketing success organization to ensure consistent reporting and delivery of results.

Key Deliverables

ABM Charter

Annual marketing plan aligned to buyer group needs and objectives

Quarterly business reviews

Marketing calendar by quarter and updated as needed

Buyer group definitions and audience segments

Creative briefs for ABM campaigns

Monthly budget tracking, invoice processing, vendor management, and finance reporting

Impact You'll Make

Skills & Knowledge

Extensive knowledge of various ABM frameworks and deployment models

Knowledge of Eloqua, Salesforce, DemandBase and other marketing tools is a plus

Firm understanding of ABM KPI’s

Marketing performance forecasting

Account development optimization

Able to forge strong relationships with other functions

Understands matrix organizational structures and dynamics

Strong verbal/written communication skills

Group facilitation skills

Background/Experience

15+ years’ experience in account-based marketing for B2B organizations

Experience partnering directly with sales leadership to jointly pursue new pipeline, accelerate deals, and close business

Ability to collaborate with other internal departments to create a positive company-wide team effort for commercial account marketing programs

A self-starter with the ability to work independently and as part of a team