This is a great opportunity to join FourKites, an innovative software company trusted by more than 600 of the world’s most recognized brands to manage and optimize their supply chains. 

We’re looking for a creative, data-driven, results-oriented Director of Marketing Campaigns to lead the planning, execution and optimization of our global demand generation programs. 

In this role, you’ll lead a team of experienced campaign managers to deliver integrated, creative marketing campaigns that drive results. This is a player-coach role that requires a leader who can work effectively across different teams, develop a clear strategy, and can get into the details to ensure flawless execution.    

As a Director of Marketing Campaigns, you will: 

• Plan and orchestrate all horizontal and vertical marketing programs (audiences, messaging, themes, channels, tactics). Drive quarterly campaign calendar
• Lead the execution of marketing campaigns to meet performance goals (awareness, lead gen, consideration, adoption) for different segments of prospects and customers
• Lead, motivate and mentor an experienced team of world-class campaign managers
• Make decisions and optimize budget for campaigns, programs and trade shows
• Craft and own overall campaign messaging to improve engagement and conversion
• Coordinate with your counterparts in product marketing, content/comms, creative design and digital marketing to bring integrated, omnichannel campaigns to market
• Align with the SDR team and sales account executives to drive revenue growth
• Measure and report on campaign performance by traffic, leads, pipeline and revenue
• Coordinate with EMEA and APAC teams to plan and execute global campaigns
• Lead the thinking on campaign architecture and customer journey design to meet performance and revenue growth goals for prospects and customers

Desirable Skills & Experience

• 8-10+ years of experience executing successful B2B campaigns and/or demand generation programs at software/tech companies selling to enterprise customers
• 3+ years of experience leading teams of 3-6 direct reports in a player-coach model. Enjoys directly contributing, doing day-to-day campaign execution work as needed
• 3+ years of experience in copywriting and crafting compelling campaign messaging
• Data-driven and results-oriented. Strong track record of delivering pipeline growth and ROI managing large 7-figure budgets
• Experienced in running full-funnel demand gen campaigns. Deep understanding of sales pipeline, key drivers, and the role marketing plays at each stage of the customer journey
• Strong collaborator with the ability to influence stakeholders (including sales leadership), secure consensus and drive cross-functional alignment
• Global campaign management experience (Americas, EMEA, APAC)
• Creative thinker with a passion for testing new approaches and regularly experimenting
• Excellent project management skills. Thrives in dynamic, fast-paced environments
• Highly-motivated self-starter. Creative problem-solver. Strong communication skills

About FourKites

FourKites® is a leading global supply chain visibility platform, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching 176 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 600 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains.