Director of Marketing - HealthTech Startup

| Chicago
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Introduction into CancerIQ

CancerIQ is a venture-backed digital health company that helps providers use genetic information to predict, pre-empt, and prevent disease – starting with cancer. Through our workflow automation and artificial intelligence - we make it faster, cheaper, and more profitable for providers to integrate genetics into routine care. We market our solutions nationwide to cancer centers, breast centers and genetics practices, and have delivered value to over 70 hospitals across the country.

The Role and Responsibilities:

We are looking for a marketing manager to support CancerIQ's overall growth by driving execution on key marketing functions and managing various projects.

Digital Marketing

You will use marketing automation and content creation tools to help to find the right leads and nurturing them on their journey from awareness to understanding to preference.

  • Optimize use of HubSpot to ensure a robust database to drive targeted campaigns, report on effectiveness, and support sales efforts
  • Lead and execute lead-generation process with clear metrics per stage in funnel to support sales revenue targets
  • Creating and Managing Marketing and Sales Email Campaigns
  • Solicit feedback from the sales team on new content needed to address any objections
  • Working with a copywriter to create new content offers and develop blog post content
  • Guide marketing associate in creating landing pages and forms in Hubspot to distribute content and generate leads

Conference and Event Marketing

You will work closely with executives, thought leaders and key internal stakeholders to execute the overall PR and events strategy.

  • Will lead the planning, development, and execution of our conference attendance, webinar events, and other PR-related activities
  • You will own end-to-end event planning; you will establish process and follow up for how we engage customers and prospects before, during, and after each event.
  • Manage budgets, invoices, and expenses related to events and PR; establish and track metrics to understand the impact of events and PR efforts

Product Marketing

You will partner closely with teams across the organization to establish positioning and messaging, build product launch strategies, run and analyze product releases, develop sales enablement content, and drive customer engagement through ongoing marketing programs.

  • Create marketing programs (e.g. product videos, website copy) that articulate the benefits and use cases of our products to drive qualified leads and to engage customers.
  • Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
  • Speak and present both internally and externally to promote the story of our product


Skills Required:

  • 10+ years of experience in lead generation and B2B marketing, preferably for a healthcare technology start-up
  • Project management skills:
    • Strong project management skills. Ability to manage many complex projects simultaneously and prioritize
    • Excels at project management, developing schedules, task/people assignments, and prioritization; anticipates and adjusts for opportunities, problems, and roadblocks
  • Communication skills
    • Proficiency in written communication with an ear for ‘voice’ and an eye for grammar/spelling.
    • Strong verbal communication skills with the ability to sell ideas well through creative & innovative presentations.
  • Digital marketing experience:
    • Experience developing inbound demand generation strategies and meeting ambitious lead-generation and revenue targets
    • Experience working with Hubspot, and preferably Hubspot Certified in Inbound Marketing and Sales Enablement
  • Startup Fit:
    • Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity.


  • Opportunity to work in the cutting edge field of genetics and genomics, with a market-leading software solution
  • Become part of a dynamic team of fun, and energetic professionals
  • Member of SalesAssembly, where you will have the opportunity to access training and development opportunities, and connect with other sales professionals in the B2B sales sector in Chicago
  • Health insurance, commuter benefits, 401k, unlimited PTO
  • Opportunity to work remote through September 2021, 3x per week thereafter
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • RustLanguages
    • ElixirLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PhoenixFrameworks
    • PostgreSQLDatabases
    • Aha!Management
    • HubSpotCRM


In the River North neighborhood that offers an authentic live-work-play lifestyle. It's right across from the Red Line, plenty of bars and restaurants

An Insider's view of CancerIQ

What’s the vibe like in the office?

We all believe in our product and want to see it succeed, which means we're always pushing the boundaries of healthcare and of ourselves. We work fast and encourage each other, so we learn fast. Here you can propose an idea, see it built and launch it, which you don't get at a larger organization. In my first 6 weeks I released a brand new product!

Hilary Mohs

Product Manager

What does your typical day look like?

I get to sell to people that are excited to hear from me. Our product solves a problem for everyone - including our sales channel partners that I get to interact with and learn from. From drafting proposals & negotiating terms to providing feedback on product & marketing ideas - it's never a dull moment at CancerIQ

Annie Stoik

Account Executive

How has your career grown since starting at the company?

I initially joined to get some practical experience before going to grad school for genetic counseling. While observing workflow and supporting clinical users, I fell in love with CancerIQ's user-centered design process and never wanted to leave. I'm now transitioning to the product team and look forward to a career in product management.

Sadie Freedman

Product Specialist

What is your vision for the company?

Our vision is to be a product-focused, "apple" of the health tech world that is able to build products that make the most complex concepts in genomics easy to understand and apply in everyday care. Sadly there are few healthcare solutons that are simple, elegant, and informative enough that doctors and patients will actually love

Haibo Lu

VP of Product & Customer Success

What kinds of technical challenges do you and your team face?

Healthcare data, specifications, and interfaces tend to be archaic and non-standard across healthcare systems. Developing a modern platform that is inter-operable with old systems requires designing and building around inherent complexities through careful domain-driven modeling, flexible micro-services, and sophisticated adapters.

Chris Bun

Chief Technology Officer

What are CancerIQ Perks + Benefits

CancerIQ Benefits Overview

CancerIQ provides are variety of perks that include but are not limited to
*Unlimited vacation policy
*Onsite gym
*Flexible working schedules
*Opportunities for career development and Job Training resources
*Eligibility for performance bonuses
*Commuter benefits

Eat lunch together
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
CancerIQ's onsite gym boasts of free membership available to all employees, accessible during working hours and after.
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home Work remotely 1 day per week.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Customized development tracks
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